Draft:Oula Health
| Submission declined on 16 May 2025 by Cinder painter (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Comment: mainly announcements on fundraising. Cinder painter (talk) 05:04, 16 May 2025 (UTC)
Oula Health, Inc. is a maternity care practice based in New York City that combines midwifery and obstetrical care models. Founded in 2019, the company operates three clinics in New York City with an announced expansion to Connecticut. Oula provides prenatal, hospital-based delivery, postpartum, and gynecological services through a team of certified nurse midwives (CNMs) and board-certified obstetricians (OB-GYNs).[1]
History
[edit]Oula was founded in 2019 by Adrianne Nickerson and Elaine Purcell. Nickerson previously co-founded Robin Care, a cancer care management company, while Purcell had experience in healthcare policy.[2] Joanne Schneider, who had previously co-founded fertility clinic network Kindbody, joined as Chief Experience Officer in 2020.
The company's first clinic opened in March 2021 in Brooklyn Heights, New York.[3] Oula subsequently opened additional locations in SoHo and on the Upper West Side of Manhattan.[4] In March 2025, Oula announced a partnership with Stamford Health to expand into Connecticut, with plans to open a clinic in Norwalk.[5][6]
Services
[edit]Oula provides maternity care services including:
- Prenatal care (including in-house sonography)
- Hospital-based births
- Postpartum care
- Gynecological services (added in 2024)
- Preconception counseling
- Miscarriage support[7]
Patients at Oula's New York locations deliver at Mount Sinai West Hospital, while Connecticut patients will deliver at Stamford Hospital.[8][9] The company employs a hybrid care model that combines in-person and virtual appointments.
Business model and funding
[edit]Oula has received venture capital funding through several investment rounds:
- In 2020, the company raised an initial seed round during the COVID-19 pandemic.[10]
- In January 2023, Oula announced a $19.1 million Series A funding round led by 8VC, with participation from investors including Chelsea Clinton's fund Metrodora, Female Founders Fund, Collaborative Fund, and Alumni Ventures. This brought the company's total funding at that time to $22.3 million.[11]
- In February 2024, Oula secured $28 million in Series B funding co-led by Revolution Ventures and Maverick Ventures, with participation from GV (formerly Google Ventures) and existing investors.[12][13]
The company accepts over 30 insurance plans, including Medicaid.
Recognition
[edit]Oula has received recognition in their industry, including:
- Named to Modern Healthcare's "Best in Business" list in 2024[14]
- Featured in Fierce Healthcare's "Fierce 15" lists for 2024 and 2025[15][16]
- Named to LinkedIn's Top Startups list for 2024[17]
Leadership
[edit]Oula's leadership team includes:[18]
- Adrianne Nickerson, Chief Executive Officer and Co-Founder
- Elaine Purcell, Chief Operating Officer and Co-Founder
- Joanne Schneider, Chief Experience Officer
- Dr. Ila Dayananda, MD, MPH, Chief Medical Officer and Obstetrician
Locations
[edit]As of May 2025, Oula operates three clinics in New York City:
- Brooklyn: 109 Montague Street, Brooklyn, NY
- Downtown Manhattan (SoHo): 202 Spring Street, New York, NY
- Upper West Side: 2875 Broadway, New York, NY[19]
A fourth location in Norwalk, Connecticut, is planned to open in 2025 through a partnership with Stamford Health.[20]
See also
[edit]References
[edit]- ^ "Oula – Modern, Collaborative Maternity & Women's Care in NYC". Oula. Retrieved 2025-05-15.
- ^ "The Interprofessional Health Care Team: Leadership and Development". Leadership in Health Services. 26 (4). 2013-09-30. doi:10.1108/lhs.21126daa.008. ISSN 1751-1879.
- ^ "Dread Going to the Ob-Gyn? These Female Founders Want to Change That". Oprah Daily. 2022-08-16. Retrieved 2025-05-15.
- ^ "Oula Locations – Learn, Connect & Thrive During Pregnancy". Oula. Retrieved 2025-05-15.
- ^ Gregerson, Elizabeth (2025-03-20). "Stamford Health partners with midwife-led provider". Becker's Hospital Review | Healthcare News & Analysis. Retrieved 2025-05-15.
- ^ Gliadkovskaya, Anastassia (2025-03-21). "Stamford Health, Oula to open midwifery clinics in Connecticut". www.fiercehealthcare.com. Retrieved 2025-05-15.
- ^ "Birth Center/Hospital Birth". Oula. Retrieved 2025-05-15.
- ^ "Mount Sinai West Midwifery Services | Mount Sinai - New York". Mount Sinai Health System. Retrieved 2025-05-15.
- ^ "Stamford Health and Oula partner to bring collaborative, midwife-led maternity and gynecology care to Connecticut". www.stamfordhealth.org. Retrieved 2025-05-15.
- ^ Hinchliffe, Emma. "Chelsea Clinton's Metrodora Ventures ramps up". Fortune. Retrieved 2025-05-15.
- ^ Stengel, Geri. "With $22.3 Million In Venture Capital, A Startup Is Transforming Maternity Care". Forbes. Retrieved 2025-05-15.
- ^ Hinchliffe, Emma. "Chelsea Clinton-backed Oula raises $28M to expand holistic maternity care". Fortune. Retrieved 2025-05-15.
- ^ Oula. "Oula, the Modern Maternity Care Clinic Combining Midwifery and Obstetrics, Raises $28M in Series B Funding to Expand Nationally and Offer New Services". www.prnewswire.com (Press release). Retrieved 2025-05-15.
- ^ "Oula: Best in Business 2024". Modern Healthcare. 2024-12-05. Retrieved 2025-05-15.
- ^ Landi, Heather; Minemyer, Paige; Muoio, Dave; Tong, Noah; Diamond, Frank; Gliadkovskaya, Anastassia; Burky, Annie; Kreimer, Susan (2024-02-12). "Fierce Healthcare's Fierce 15 of 2024 | Fierce Healthcare". www.fiercehealthcare.com. Retrieved 2025-05-15.
- ^ Landi, Heather; Minemyer, Paige; Muoio, Dave; Tong, Noah; Beavins, Emma; Gliadkovskaya, Anastassia (2025-03-03). "Fierce Healthcare's Fierce 15 of 2025". www.fiercehealthcare.com. Retrieved 2025-05-15.
- ^ "LinkedIn Top Startups 2024: The 50 U.S. companies on the rise". www.linkedin.com. Retrieved 2025-05-15.
- ^ "Oula Leadership – Visionaries in Collaborative Maternity Care". Oula. Retrieved 2025-05-15.
- ^ "Oula Locations – Learn, Connect & Thrive During Pregnancy". Oula. Retrieved 2025-05-15.
- ^ Gregerson, Elizabeth (2025-03-20). "Stamford Health partners with midwife-led provider". Becker's Hospital Review | Healthcare News & Analysis. Retrieved 2025-05-15.