Draft:Noelia Amoedo

• Comment: Independent of whether she passes notability (which she probably does not), there is very little that is correctly sourced. I also suspect this is autobiographical. Ldm1954 (talk) 11:52, 18 June 2025 (UTC)

• Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. 83.37.135.30 (talk) 23:23, 17 June 2025 (UTC)

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Noelia Amoedo is a Spanish technology entrepreneur and business executive known for her work in digital advertising technology, mobile services, and artificial intelligence. She is the founder and former CEO of Mediasmart Mobile, an AI-driven programmatic advertising platform that was acquired by Affle Group in 2020.

Early Life and Education

Amoedo was born in Galicia, Spain. She completed her undergraduate studies at the University of Santiago de Compostela, earning a Bachelor's degree in Physics with a major in Optoelectronics in 1996. She received the Government of Galicia award for achieving the highest grades in Physics during her studies from 1992-1996.

As a Fulbright Scholar, Amoedo pursued graduate studies at Stanford University, where she earned a Master of Science in Electrical Engineering in 1999. Her studies included coursework at Stanford's Graduate School of Business and the Industrial Engineering & Engineering Management program.

Amoedo completed executive education at ESADE Business School, in Spain, in 2023, focusing on the transition from executive to director roles.

Career

Early Career (1999-2008)

Amoedo began her career in 1999 at iPIN Transaction Systems in San Francisco, gaining early experience in digital business models and emerging technologies.

She subsequently joined MyAlert, later acquired by the Buongiorno Group - a mobile value-added services provider that was, itself, later acquired by NTT Docomo. During her tenure from 2000 to 2008, she held various commercial roles with P&L responsibility and was instrumental in the company's international expansion, opening markets such as Greece, South Africa, Australia, Kuwait or the US. She managed the US market operations for three years.

Technology Leadership Roles (2008-2012)

From 2008 to 2009, Amoedo served as VP of Mobile at hi5 Networks, which was the third-largest social network globally at the time with over 60 million active users. She was responsible for defining and executing the company's mobile strategy, pioneering mobile services for social networks when the industry was primarily desktop-focused.

Between 2009 and 2011, she worked at Palm Europe (later acquired by Hewlett-Packard) during the development and launch of webOS, their mobile operating system. She held positions across marketing, business development, and product functions, leading European market penetration efforts in UK, France, Germany and Spain.

Mediasmart Mobile (2012-2024)

In 2012, Amoedo founded Mediasmart Mobile, an AI-driven software-as-a-service platform for programmatic advertising across mobile devices, connected TVs, and digital out-of-home screens. The company started with €1.4 million in initial investment and achieved profitability by 2016.

Under her leadership, Mediasmart expanded internationally across five continents, serving over 100 monthly active clients running campaigns in more than 130 countries through partnerships with over 40 global partners. The company employed up to 75 people across offices in Spain, France, UK, US, Brazil, Mexico, India, Indonesia, Malaysia, and Thailand.

In March 2020, Mediasmart was sold Mediasmart to Affle Group, a publicly traded technology company. She continued as CEO through a four-year earn-out period, completing the transition in June 2024.

During her tenure at Affle, Noelia served on several corporate boards:

• Affle India Limited (2022-2024): Non-executive director of the publicly traded company (BSE: 542752, NSE: AFFLE)
• Jampp Ireland (2021-2024): Non-executive director of the holding company for Jampp's global operations

Current Activities

Noelia operates NODEOM, a strategic consulting and advisory firm, combining strategic oversight with hands-on execution. Inspired by frameworks designed for complex adaptive systems and leveraging Noelia’s extensive experience and international network, NODEOM supports companies developing or deploying artificial intelligence technologies to increase their competitive advantage by placing people at the center of their decision-making processes.

Noelia is also a Non-Executive Director in several companies, a strategic advisor, a lecturer at several universities and a keynote speaker.

Recognition and Affiliations

• Fellow of the Aspen Institute in Spain.
• Mentor of young women at OurStemJourney.
• Honorary award for a career in AdTech (2024 in Spain)
• Top 40 Women entrepreneurs in Spain (2023)
• Woman Technology Head of the Year in India (2022)
• Top 100 entrepreneurs in Spain (2022)
• Top 30 business women to follow in Spain (2021)
• Woman to follow in Spain (2016)

Philosophy and Approach

Amoedo is known for advocating a human-centric approach to artificial intelligence development, emphasizing that technological progress should serve humanity and contribute positively to society. Her work focuses on ensuring AI empowers people while driving business growth.