Draft:Moneythor

Submission declined on 13 March 2025 by Sophisticatedevening (talk).

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Declined by Sophisticatedevening 4 months ago. Last edited by Sophisticatedevening 4 months ago. Reviewer: Inform author.

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Submission declined on 25 February 2025 by Jolielover (talk).

This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.

Declined by Jolielover 5 months ago.

Moneythor provides an all-in-one personalisation engine for financial services, enabling banks to deliver hyper-personalised, data-driven experiences across the entire customer journey—from acquisition to activation to engagement. Through real-time insights, tailored recommendations, and behavioural nudges, Moneythor empowers financial institutions to foster deeper relationships with their customers.

Examples of these personalised interventions include money management nudges, budgets, savings goals, predictive forecasts, financial literacy content, relevant offers, referral campaigns, gamification, loyalty programs, and more.

Moneythor was founded in 2013, by 3 digital banking veterans, who noticed that banking experiences were still old and dated, while new, exciting, and personalised experiences were becoming the standard in other industries.

They asked, “why not in banking too?” And so, they built an advanced categorisation engine for banks to turn their data into personalised insights, recommendations, and nudges.

By embedding Deep Banking principles, Moneythor helps financial institutions move beyond surface-level personalisation and instead create meaningful, proactive, and lifestyle-driven experiences that resonate with customers at every stage.

The Moneythor solution has been deployed globally by large banks such as ANZ, NAB, DBS and Standard Chartered among others, as well as digital banks such as Trust Bank and Booster.

Headquartered in Singapore, Moneythor is also present in Paris, Dubai, Sydney, Miami and Tokyo.