Draft:Miniverse (toy)
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Miniverse are a USAmerican series of collectable craft kits created by MGA Entertainment. The kits contain materials used to build miniature food or "lifestyle items".[1]
The Miniverse kits come with miniature plastic and liquid resin "ingredients" that once assembled can be set in UV light such as sunlight[2] the UV resin mimics food ingredients such as peanut butter or maple syrup.[1]
The brand has been described as targeting "kidults".[3] and collaborates with Gen Z influencers and food brands to market themselves.[4] In September 2023 they became the best selling toy in the UK.[5]
The first series was first launched in December 2022 in the USA, and a month later in the UK.[6] In August 2023, MGA announced a Make It Mini Lifestyle Edition, including furniture items like plants, candles, and aquariums.[7] After a deal with Warner Brothers, Harry Potter and Lord of the Rings sets were released in July 2024.[8] Hello Kitty food items were released in October 2024.[9]
Controversies
[edit]In 2024, 21million sets of Miniverse "Make It Mini" toys were recalled due to risk of irritant and burns caused by the UV resin in the kits.[10] There was one report of asmtha being triggered by the resin.[11] The resin was revealed to include chemicals prohibited in childrens products the USA by the Federal Hazardous Substances Act, including hydroxyethylmethacrylate and isobornyl acrylate.[12]
In 2024, a "Make It Mini: Happy Hour" with cocktails was released, and was met with calls to be banned from Alcohol Justice. While the toys were described as "21+" (the legal drinking age in the USA) they were sold in toy isles and accused of promoting drinking to children.
References
[edit]- ^ a b Bhatnagar, Parija (2024-06-25). "21 million Miniverse toy sets recalled due to danger of skin burn, eye and respiratory irritation | CNN Business". CNN. Retrieved 2025-07-04.
- ^ Zahn, James (2022-11-29). "The Food Frenzy Continues with MGA's Miniverse Make It Mini Food Packs". The Toy Insider. Retrieved 2023-09-16.
- ^ Rachael (2023-06-02). "MGA's Miniverse makes it mini this National Doughnut Day". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2025-07-04.
- ^ Garcia, Gabriela (2024-02-15). "MGA's Miniverse makes it mini at AnimeCon London". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2025-07-04.
- ^ Anita (2023-09-07). "MGA's Miniverse takes No.1 spot in UK". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2023-09-16.
- ^ Rachael (2022-11-30). "MGA launches Make it Mini Food collections". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2023-09-16.
- ^ Rachael (2023-08-04). "MGA unveils latest Miniverse developments". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2023-09-16.
- ^ Hartsock, Bug (2024-07-09). "MGA Entertainment Reveals Harry Potter, The Lord of the Rings Miniverse Make It Mini Collections". The Toy Book. Retrieved 2025-07-04.
- ^ Nwaenie, Chike (2024-10-17). "'Surprise!': Hello Kitty Serves Up Childhood Nostalgia With New 'Make It Mini' Collectible Food Toys". CBR. Retrieved 2025-07-04.
- ^ Joshi, Nisha (2024-10-30). "CPA suspends trading of Miniverse game due to safety concerns for children". Muscat Daily. Retrieved 2025-07-04.
- ^ Burga, Solcyré (2024-06-25). "Kids Miniverse Make it Mini Sets Recalled Due to Resin". TIME. Retrieved 2025-07-04.
- ^ Snider, Mike. "22 million Miniverse Make It Mini toys recalled for resins that can burn skin". USA TODAY. Retrieved 2025-07-04.