Draft:MAAS Marketing

Submission declined on 9 June 2025 by Theroadislong (talk).

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Declined by Theroadislong 12 days ago. Last edited by Theroadislong 12 days ago. Reviewer: Inform author.

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Comment: unreferenced promtion. Theroadislong (talk) 11:36, 9 June 2025 (UTC)

Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. 159.242.80.170 (talk) 11:31, 9 June 2025 (UTC)

MAAS Marketing

MAAS Automation Services Ltd, trading as MAAS Marketing, is a UK-based marketing agency specialising in internal communications, employee engagement, and strategic enablement for People functions, including Learning and Development (L&D), Human Resources, Talent, and Internal Communications. Founded in 2019 by Ashley Hinchcliffe (née Sinclair), the company operates remotely and serves clients across the UK and internationally.

MAAS is known for integrating marketing principles into internal employee strategies, helping organisations improve the adoption, visibility, and impact of their People initiatives. The agency has received multiple industry awards and is the creator of the People Impact Loop®, a framework designed to align employee experience with business priorities.

History

MAAS Marketing was founded in 2019 by Ashley Hinchcliffe, a former Chief Marketing Officer with experience across B2B and People-focused sectors. The company began as a consultancy focused on helping L&D teams improve internal visibility and engagement, but rapidly expanded into a full-service agency working across the broader People function.

In its early years, MAAS gained recognition as a challenger brand within the learning industry. The company was named a finalist at the Learning Awards in both 2021 and 2022, and won several industry accolades thereafter. By 2022, it had launched its first professional development course, Strategic Marketing for L&D, and began supporting enterprise clients through training, campaigns, and strategic consulting.

In 2025, MAAS launched the People Impact Loop®, a proprietary five-phase framework that became central to its methodology for designing high-impact People strategies and internal engagement.

People Impact Loop®

The People Impact Loop®, launched in 2025, is a strategic operating model designed to help People teams work more proactively and deliver measurable business value. The model blends marketing, behavioural science, and product thinking to create a repeatable rhythm of strategic planning and execution.

The five phases are:

Employee & Business Insights – Gathering data and feedback to understand organisational context and employee needs.
Strategic Business Alignment – Translating insights into performance goals and aligning with business priorities.
Employee Experience Design – Designing relevant, personalised experiences that drive behavioural change.
Employee Engagement & Campaigns – Using internal marketing to raise awareness, build anticipation, and drive adoption.
Measure Impact & Boost Value – Measuring outcomes and refining strategies to continuously improve and prove impact.

Services and Offerings

MAAS Marketing delivers a range of services aligned with the People Impact Loop®, including:

Employee and Business Insights – Research, surveys, interviews, and data analysis.
Strategic Consultancy – Strategy workshops and stakeholder alignment.
Internal Brand Development – Tone of voice, visual identity, and brand assets.
Engagement Campaigns – Multi-channel marketing campaigns for internal programmes.
Training and Workshops – Bespoke training for capability-building.
Impact Measurement – Evaluation frameworks and performance reporting.

Training and Courses

Strategic Marketing for L&D

Launched in 2022, this six-week cohort-based course helps People professionals apply strategic marketing principles to internal programmes. It is available publicly and as a custom programme for enterprise teams.

Bespoke Workshops and Custom Courses

MAAS offers one-off workshops and multi-session training programmes tailored to client needs.

On-Demand Course (in development)

A self-paced course focused on tactical marketing skills is currently in development.

Notable Clients and Case Work

MAAS has worked with clients across various sectors. Notable projects include:

Capgemini University – Award-winning GenAI training campaign for 130,000+ employees.
Dechra Pharmaceuticals – Multi-award-winning work on brand, campaigns, and engagement.
TikTok – Supported internal engagement initiatives.
Specsavers – Delivered internal marketing campaigns and strategic workshops.

Awards and Recognition

British Training Awards 2024 – Awareness Campaign of the Year
British Training Awards 2023 – SME of the Year
Tees Businesswoman Awards 2023 – Small Business of the Year
Veterinary Marketing Awards 2023 – Integrated Digital Campaign (Winner)
Learning Awards 2023 – Finalist, External Learning Solution of the Year
Learning Excellence Awards 2023 – Finalist, Pharma Category
Learning Awards 2022 – Start-Up Learning Provider of the Year
Learning Awards 2021 – Finalist, Start-Up Learning Provider of the Year
North East Business Awards 2022 – Finalist

Leadership

MAAS was founded by Ashley Hinchcliffe, who serves as Managing Director. She is the creator of the People Impact Loop® and co-host of the Marketing for Learning podcast.

Hannah Clark, Marketing Director, plays a central role in client delivery, strategy development, and training programmes.

External Links

References