Draft:LS AUTO
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LS AUTO (official name — Jiangxi Longsheng Automobile Co., Ltd.) is a Chinese company engaged in the development and production of electric vehicles, as well as the export of automotive equipment. It was established in 2022 as a joint venture between Shanghai Launch Automotive Technology Co., Ltd. and Jingdezhen Hesheng Industrial Investment Development Co., Ltd.[1]
General Information
[edit] | |
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 2022 |
| Headquarters | , China |
| Products | Electric vehicles, automotive components |
Production output | 50,000+ units annually |
| Parent | Shanghai Launch Automotive Technology |
| Website | Global, China |
History
[edit]LS AUTO was founded in 2022 in Jingdezhen, Jiangxi Province, as part of a joint investment project between Shanghai Launch Automotive Technology Co., Ltd. and Jingdezhen Hesheng Industrial Investment Development Co., Ltd. The project aimed to establish a new electric vehicle brand based on an in-house NEV platform. The total investment amounted to approximately 5 billion yuan.[2]
Shanghai Launch Automotive Technology Co., Ltd., the parent company, was established in 2000 and is involved in automotive research and development. It provides services including design, prototyping, and testing, and has delivered over 200 development projects.[3] Launch operates several R&D and manufacturing bases, a design center in Italy, and a transportation technology center in Singapore. It was recognized in 2015 by China's Ministry of Industry and Information Technology as a national industrial design center.[4] In 2021, it received the "Little Giant" designation for small and medium-sized innovative enterprises.[5]
Operations
[edit]LS AUTO conducts a range of activities, including:[6]
- Research and development of new energy vehicles (NEVs)
- Production of electric vehicles under the LS AUTO brand, based on the LEV 01 platform
- Manufacturing of components and spare parts
- Development of energy-efficient battery systems
Technology and R&D
[edit]LS AUTO invests in R&D, focusing on:
- Modular electric vehicle architectures
- Battery efficiency improvements
- Vehicle control systems
- Integration of autonomous driving technologies (ADAS)
Its LEV 01 platform supports a range of 450 to 700 km and allows for increased ground clearance. The battery placement above the lower chassis is designed to enhance off-road performance and structural protection.[7] The platform is compatible with Advanced driver-assistance systems up to Level 4.
Vehicle Lineup
[edit]LEV 01
[edit]LEV 01 is a compact electric SUV introduced in 2024. It is designed for both domestic and international markets and is built on the company’s modular LEV 01 platform.[8]
• Acceleration: 0–100 km/h in 7.7 seconds
- Top speed: 160 km/h
- Drive: Front-wheel drive
- Transmission: Single-speed
- Maximum gradeability: 35%
- Features: 360° camera, parking sensors, cruise control, drive modes ("Sport", "Eco", "Normal"), Auto Hold, Hill Start Assist
- Dimensions: 4640 × 1870 × 1655 mm
- Wheelbase: 2760 mm
- Suspension: MacPherson (front), Multi-link (rear)
- Tires: 235/50 R19
- Ground clearance: 210 mm
- Trunk volume: 450 L
- Curb weight: 1880 kg
- Safety: 10 airbags, TCS, ESC, Brake Assist, Hill Assist
- Charging: 0–100% in 8.5 hours (standard), 10–80% in 36 minutes (fast)
- Range: Over 500 km
-
Lev-01 version in yellow -
Lev-01 version in green -
Lev-01 version in red -
Lev-01 version in white
LEV 03
[edit]LEV 03 is a planned compact electric vehicle in the premium urban crossover segment. It is under development, with a release scheduled for 2025.[9]
LEV 05
[edit]LEV 05 is a mid-size electric vehicle designed for family use. It combines features of a minivan and a compact SUV. It is also planned for release in 2025.[10]
International Cooperation
[edit]United Arab Emirates
[edit]LS AUTO operates in the UAE via its distributor, DSP Motors, focusing on the LEV 01 SUV adapted to regional conditions.[11]
Nepal
[edit]In 2025, LS AUTO entered the Nepalese market in partnership with Nexon Venture (Weber Group). The LEV 01 is offered in Standard and Comfort Editions, with adaptations such as increased ground clearance and modified battery placement.[12]
Zambia
[edit]In April 2025, the Ambassador of Zambia to the People's Republic of China, Ivan Zuulu, visited LS AUTO's facilities in Jingdezhen. The visit aimed to explore opportunities for industrial cooperation in the EV sector.[13] During a meeting with the company’s Chairman, discussions centered on the potential establishment of an electric vehicle assembly plant in Zambia, in line with the Eighth National Development Plan.[14]
Morocco
[edit]In December 2023, a delegation from Orbis Automotive, a Moroccan automotive group, visited the LS AUTO production facility to explore joint production opportunities in North Africa.[15]
Development Prospects
[edit]LS AUTO aims to continue expanding in international markets through partnerships and technology transfer. Key goals include:
- Expanding its presence in emerging markets across Africa and Asia[16]
- Localizing production in developing countries
- Launching new electric vehicle models for various market segments
External links
[edit]• Global Website • China Website
References
[edit]- ^ "Jiangxi Jingdezhen: Longsheng NEV Project Accelerates". Sohu (in Chinese). 2024-03-12. Retrieved 2025-06-19.
- ^ "Jingdezhen Electric Vehicle Industrial Project Launch". Jingdezhen Online. Retrieved 2025-06-19.
- ^ "Shanghai Launch Company Overview". Baidu. Retrieved 2025-06-19.
- ^ "National Industrial Design Centers List". MIIT.gov.cn. Retrieved 2025-06-19.
- ^ "Recognition of Innovative Enterprises". Gov.cn. Retrieved 2025-06-19.
- ^ "LS AUTO Activities Overview". WeChat. Retrieved 2025-06-19.
- ^ "LS AUTO LEV 01 Price in Nepal". TechLekh. Retrieved 2025-06-19.
- ^ "LS AUTO Launches LEV 01". Nepal Drives. Retrieved 2025-06-19.
- ^ "LS AUTO to Launch New EVs in 2025". Aarthik News. Retrieved 2025-06-19.
- ^ "LS AUTO Unveils LEV 05". EV Magazine. Retrieved 2025-06-19.
- ^ "LS AUTO UAE". lsautouae.com. Retrieved 2025-06-19.
- ^ "LS AUTO Launch in Nepal". Corporate Khabar. Retrieved 2025-06-19.
- ^ "Zambian Ambassador Visits LS AUTO". Zambian Observer. Retrieved 2025-06-19.
- ^ "Eighth National Development Plan". Zambia Embassy. Retrieved 2025-06-19.
- ^ "Moroccan Delegation Visits LS AUTO". WeChat. Retrieved 2025-06-19.
- ^ "LS AUTO Global Expansion Plans". CRI. Retrieved 2025-06-19.