Draft:Kayali (company)
Submission declined on 13 July 2025 by Gheus (talk).
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| Submission declined on 2 July 2025 by Fancy Refrigerator (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Fancy Refrigerator 26 days ago. | |
Comment: I am resubmitting this draft for review with permission from User:Fancy Refrigerator (diff) and User:Theroadislong (diff) after addressing concerns shared here or on the Talk page. Thanks! Inkian Jason (talk) 17:35, 10 July 2025 (UTC)
- Comment: This is rather promotional and tells us everything the company would like us to know about them, but that's not what encyclopaedia article do. Theroadislong (talk) 15:15, 1 July 2025 (UTC)
- Comment: On behalf of Kayali (Wikidata), I am submitting a draft article about the company as part of my work at Beutler Ink. Given my COI, which I've also disclosed on the Talk page, I will not publish the article to the main space and ask independent editors to review for accuracy, neutrality, and verifiability. For this project, Kayali has provided feedback to ensure accuracy. I'm happy to address any questions or concerns that may arise during the review process. Thanks in advance. Inkian Jason (talk) 15:09, 1 July 2025 (UTC)
| Industry | |
|---|---|
| Founded | 2018 |
| Founder | |
| Headquarters | , United Arab Emirates |
Key people | Mona Kattan (CEO) |
| Owners |
|
Kayali is a Dubai-based cosmetics company co-founded by sisters Mona and Huda Kattan in 2018.[1][2] Established as a fragrance brand under Huda Beauty, which the sisters also co-founded, the business now operates independently, jointly owned by chief executive officer Mona Kattan and American private equity firm General Atlantic.
History and operations
[edit]Kayali was co-founded in the United Arab Emirates[3] in November 2018 by sisters Mona and Huda Kattan. It originally launched as a fragrance brand under Huda Beauty,[4] which the sisters co-founded in 2013.[5] Mona and her father Ibrahim Yahya Kattan named Kayali after the Arabic word for "my imagination".[1][6]
In 2025, Huda Beauty divested ownership in Kayali.[7][8] Kayali now operates as an independent company with Mona Kattan and private equity firm General Atlantic as owners. Mona Kattan is also the chief executive officer.[2][9] The company's headquarters is located in Dubai, United Arab Emirates.[10]
Kayali fragrances are carried by retailers Sephora, ASOS, Cult Beauty, Harrods,[11] Selfridges,[6] and Boots.[8][12] In 2024, the company expanded its availability to Mexico and the Philippines.[1][13] By the end of 2024, Kayali products were sold in 2,690 retail stores in 30 countries.[14][15]
Kayali won Fragrance of the Year – Women's Prestige at the Fragrance Foundation Awards, presented by The Fragrance Foundation.[16]
Products
[edit]On November 16, 2018, Kayali launched with four perfumes: "Elixir | 11", "Citrus | 08", "Musk | 12", and "Vanilla | 28".[17][18] The diamond-shaped bottles are a reference to the traditional crystal oud bottles commonly found in the souks in Dubai. The fragrances are manufactured in France by the Swiss company DSM-Firmenich.[6][18] The numbers in each product name indicate how many rounds of formulation it took to achieve the final product.[12]
According to Entrepreneur, the initial fragrances were designed to introduce the practice of fragrance layering in Arab culture to the Western world.[19] Vogue Arabia has credited Kayali and Mona Kattan with introducing perfume layering to a global audience.[20] Kayali launched eight fragrances in 2023 and an additional seven in 2024.[14] With the introduction of "Fleur Majesty Rose Royale | 31" in March 2025,[21] Kayali's product line-up now includes 27 fragrances.
In January 2025, Kayali launched a cologne line called Dapper Daddy in partnership with Ibrahim Kattan. Saffron Oud is the debut scent.[14]
See also
[edit]References
[edit]- ^ a b c Claveria, Ryan (July 10, 2024). "Kayali, the In Demand Fragrance Brand Is Now in the Philippines". ABS-CBN.
- ^ a b "Mona Kattan's Kayalı Splits from Huda Beauty". Entrepreneur. February 17, 2025. ISSN 0163-3341. OCLC 759097756.
- ^ "UAE Homegrown Brands That Have Gone Global: Kayali, The Giving Movement & More". Grazia. Reworld Media. ISSN 1120-5113.
- ^ Tosone, Austen (2019-07-17). "Huda Beauty Is Banking on Fragrance as Its Next Big Business Venture". Fashionista.
- ^ "This is the Best Vanilla Perfume I've Smelled All Year Long". Cosmopolitan. Hearst Communications. 2023-12-21. ISSN 0010-9541.
- ^ a b c Collins, Allison (2018-10-25). "Huda Beauty's Plan to Disrupt the Fragrance Industry". Women's Wear Daily. Penske Media Corporation. ISSN 0043-7581.
- ^ Bloomberg News:
- "Dubai-Based Huda Beauty Weighs Sale of Fragrance Division". Bloomberg News. September 11, 2024.
- Parasie, Nicolas (February 17, 2025). "General Atlantic Buys Into Dubai-Based Huda Beauty's Perfume Arm". Bloomberg News.
- ^ a b "Mona Kattan's Kayali fragrance brand parts ways with cosmetics giant Huda Beauty". Arab News. Saudi Research and Media Group. 2025-02-18. ISSN 0254-833X. OCLC 4574467.
- ^ Al Sayegh, Hadeel (February 17, 2025). "Dubai-based Huda Beauty sells fragrance line KAYALI to co-founder and General Atlantic". Reuters.
- ^ "Desk Diaries: Mona Kattan Invites Bazaar Arabia Into Kayali HQ". Harper's Bazaar Arabia. 2025-04-22.
- ^ "Where To Buy Huda Beauty Fragrances In The UK, Because The Concept Is Pretty Genius". Bustle. 2018-11-12.
- ^ a b Redding, Marie (2021-04-27). "Kayali Founder & Huda Beauty Co-Founder Mona Kattan Talks About Perfume". Beauty Packaging.
- ^ Jensen, Emily (2024-11-20). "Mona Kattan's Kayali is the latest brand to go big on gourmand fragrances". Glossy.
- ^ a b c "Exclusive: Mona Kattan, CEO And Founder Of KAYALI, On Shifting The Perfume Industry With Self-Love And Bold Creativity". Forbes Middle East.
- ^ "100 Most Powerful Businesswomen 2025: Mona Kattan". Forbes Middle East.
- ^ Simmons, Kate (13 June 2025). "Kayali just took home fragrance of the year". Cosmopolitan Middle East.
- ^ Prinzivalli, Leah (2018-10-26). "Mona and Huda Kattan's Perfume Line Kayali Launches Today". Allure. Condé Nast. ISSN 1054-7711.
- ^ a b Assomull, Sujata (2018-11-29). "Meet Kayali, the new perfume brand by Mona and Huda Kattan". Vogue India. ISSN 0973-9645. OCLC 456294149.
- ^ Pupic, Tamara (2019-08-18). "How Huda, Mona, and Alya Kattan Built the Billion-Dollar Huda Beauty Brand Out of Dubai". Entrepreneur.
- ^ Venison, Alexandra (2025-02-16). "The Cult Favourites from Arab Celebrity Beauty Brands". Vogue Arabia. Condé Nast.
- ^ Maldonado, Daisy (March 11, 2025). "Kayali's Fleur Majesty Is The Grown-Up Floral Scent Of My Dreams". Bustle.
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