Draft:Instasmile

Submission declined on 30 June 2025 by DoubleGrazing (talk).

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Declined by DoubleGrazing 39 hours ago. Last edited by Citation bot 10 hours ago. Reviewer: Inform author.

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Instasmile

Instasmile is a company offering at‑home dental aesthetics products, including custom clip‑on veneers and clear aligners. The brand operates regional websites for the UK, US, and Australia, as well as a separate aligner-focused platform.

History and operations

Instasmile was founded in 2012 with the goal of providing a more accessible alternative to traditional cosmetic dentistry. The company allows customers to order self-impression kits online and receive custom-made clip-on veneers or clear aligners without visiting a dentist in person. It operates websites tailored to each major market: UK, US, Australia, and a separate site for aligners at instasmilealigners.com.

The business claims to work with qualified dental professionals to approve treatment plans remotely, using 3D scanning and custom manufacturing facilities in the UK and US. Funding and ownership details are privately held.

Products

Clip-on veneers: Instasmile’s flagship product, available in different shades and styles. These removable veneers are designed to cover chipped, stained, missing, or crooked teeth and can be ordered without a dentist visit. Two product tiers—Classic and Dynamic—offer varying levels of durability and realism.
Clear aligners: Marketed under a separate brand (instasmilealigners.com), these are designed to straighten teeth at home. The service includes impression kits, remote monitoring, and payment plans, positioning itself as a cost-effective alternative to Invisalign.

Reception

Positive coverage

Instasmile has been positively reviewed on platforms like Trustpilot, with over 6,000 reviews and an average rating above 4 stars. Customers commonly praise the company’s affordability and ease of use compared to traditional cosmetic dentistry options.^[1]

MoneySavingExpert users have discussed the product in forums, describing it as a practical and visually effective solution for temporary use, particularly for photos and special events.^[2]

Criticism

Some users have raised concerns about rejected impressions, long wait times, and refund disputes. A thread on Reddit accused the company of hidden cancellation fees.^[3] Complaints have also appeared in one-star reviews on Trustpilot, particularly regarding customer service and the fit of the veneers.

Advertising and endorsements

Instasmile has promoted its services through social media, influencer marketing, and sports partnerships. It has also been mentioned in regional sponsorship campaigns, such as rugby media partnerships.

Notability

While most coverage comes from customer reviews and brand-generated content, Instasmile’s frequent mentions on high-traffic consumer forums and review platforms may contribute toward meeting Wikipedia’s general notability guidelines. Additional secondary coverage from independent dental publications or national news sources would strengthen the case for inclusion.

References

^ "Instasmile Reviews". Trustpilot. Retrieved 30 June 2025.
^ "Clip-on Veneers Discussion". MoneySavingExpert Forums. 15 May 2017. Retrieved 30 June 2025.
^ "Instasmile Rip-off?". Reddit. 25 April 2024. Retrieved 30 June 2025.

External links

[1] "Instasmile Reviews". Trustpilot. Retrieved 30 June 2025.

[2] "Clip-on Veneers Discussion". MoneySavingExpert Forums. 15 May 2017. Retrieved 30 June 2025.

[3] "Instasmile Rip-off?". Reddit. 25 April 2024. Retrieved 30 June 2025.

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