Draft:Impact.com
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impact.com is an American technology company that provides partnership management software for brands, publishers, and agencies. Founded in 2008 as Impact Radius, the company offers a platform for automating and managing various types of partnerships, including affiliate marketing, influencer marketing, commerce content partnerships, and customer referral programmes.[1] The company is headquartered in Santa Barbara, California, with offices in North America, Europe, Asia, and Australia.[2]
History
[edit]impact.com was established in 2008 by Per Pettersen and several co-founders under the name Impact Radius.[3] The company initially focused on affiliate marketing technology before expanding its platform to support a broader range of partnership models.[3] In 2016, impact.com received a $30 million investment from Silversmith Capital Partners, which supported the acquisition of Forensiq, an advertising fraud prevention company.[4] The company rebranded from Impact Radius to impact.com in 2017, consolidating its product suite under the new name.[5]
David A. Yovanno was appointed CEO in 2017, with Pettersen remaining as executive chairman and chief strategy officer.[6] In July 2021, impact.com announced it had raised $150 million in a funding round led by Qatar Investment Authority and Providence Public, which valued the company at $1.5 billion.[7] At that time, the company reported surpassing $100 million in annual recurring revenue. [8]
In 2024, impact.com reported exceeding $200 million in annual recurring revenue and cited a gross merchandise value of over $100 billion, as well as a gross transaction value of $4.5 billion annually.[9]
Acquisitions
[edit]impact.com has expanded its product suite through several acquisitions:
- In 2015, the company acquired ClearSaleing and Media Manager (later rebranded as Altitude).[10][11]
- In 2016, it acquired Forensiq, an advertising fraud prevention company.[4]
- In 2020, impact.com acquired Activate, an influencer marketing platform.[12]
- In 2021, the company acquired Trackonomics, a supply-side platform for commerce content publishers,[13] and Affluent, an analytics and automation platform for agencies.[14]
- In 2022, impact.com acquired Pressboard, a branded content analytics platform.[15]
- In 2023, it acquired SaaSquatch, a customer referral software provider.[16]
- The company also acquired Mediarails, a CRM and marketing automation platform, in 2018.[17]
Products and services
[edit]impact.com provides a partnership management platform designed to automate and optimise partnerships between brands and external partners. Its platform includes tools for partner discovery, workflow automation, fraud detection, analytics, content monetisation, influencer campaign management, and referral marketing.[18]
The company’s product suite is organised into specialised solutions, such as:
- impact.com / affiliate: Affiliate programme management
- impact.com / creator: Influencer marketing, launched in 2023
- impact.com / advocate: Referral marketing, incorporating technology from the SaaSquatch acquisition
- Trackonomics: Tools for managing commerce content partnerships
- Pressboard: Analytics for branded content
Operations
[edit]As of 2024, impact.com employs over 900 people globally.[19] The company reports serving more than 2,200 brands, including Walmart, Uber, Shopify, Lenovo, L'Oréal, Fanatics, and Levi's.[20] Its platform supports payouts in over 60 currencies. [21]
Competition
[edit]impact.com operates in the partnership automation and affiliate marketing sector, alongside competitors such as Rakuten Advertising, CJ Affiliate, Awin, Partnerize, PartnerStack, and ShareASale.
References
[edit]- ^ "About". impact.com. Retrieved 2025-06-19.
- ^ "impact.com Celebrates Strong Growth and Innovation in 2024, Paving the Way for Community-Driven Marketing and Commerce". December 5, 2024.
- ^ a b "Silversmith Founder Spotlight: Per Pettersen, Founder & Executive Chairman, impact.com". www.silversmith.com. Retrieved 2025-06-19.
- ^ a b Hof, Robert. "Impact Radius Buys Forensiq As Ad Tech Mergers Multiply". Forbes. Retrieved 2025-06-19.
- ^ "Impact Radius launches integrated beta offering, rebrands as 'Impact'". The Drum. Retrieved 2025-06-19.
- ^ Hof, Robert. "Martech Firm Impact Radius Appoints New CEO To 'Step On The Gas'". Forbes. Retrieved 2025-06-19.
- ^ Lunden, Ingrid (2021-07-13). "Impact raises $150M at a $1.5B valuation as affiliate and other marketing partnerships come into their own". TechCrunch. Retrieved 2025-06-19.
- ^ "Impact Announces $150 Million Funding at a $1.5 Billion Valuation to Accelerate Global Growth and Power Productive Partnerships". Jul 13, 2021.
- ^ "impact.com Celebrates Strong Growth and Innovation in 2024, Paving the Way for Community-Driven Marketing and Commerce". Dec 5, 2024.
- ^ Hercher, James (2015-12-02). "Impact Radius Acquires eBay Enterprise Attribution Unit ClearSaleing, As Unbundling Continues". AdExchanger. Retrieved 2025-06-19.
- ^ "Impact Radius rebrands to 'Impact' - launches integrated marketing technology platform". Campaign Brief. 2018-03-21. Retrieved 2025-06-19.
- ^ "impact.com acquires Activate - 2020-08-25 - Crunchbase Acquisition Profile". Crunchbase. Retrieved 2025-06-19.
- ^ "Impact acquires Trackonomics to boost publishers' commerce-driven content - AdNews". www.adnews.com.au. Retrieved 2025-06-19.
- ^ "impact.com acquires Affluent - 2021-04-06 - Crunchbase Acquisition Profile". Crunchbase. Retrieved 2025-06-19.
- ^ Mandel, Charles (2022-03-15). "Impact.com acquires Pressboard to ramp up branded content program for publishers | BetaKit". Retrieved 2025-06-19.
- ^ "impact.com confirms SaaSquatch acquisition - Affiverse". - Affiverse. Retrieved 2025-06-19.
- ^ Dawson, Abigail (2018-09-12). "Digital marketing platform Impact acquires marketing automation platform Mediarails". Mumbrella. Retrieved 2025-06-19.
- ^ "Partnership Marketing Services | Migrate, Scale & Grow with impact.com". impact.com. Retrieved 2025-06-19.
- ^ "impact.com Company Overview, Contact Details & Competitors | LeadIQ". leadiq.com. Retrieved 2025-06-19.
- ^ "Customer Success Stories". impact.com. Retrieved 2025-06-19.
- ^ "Supported Currencies & Timezones". impact.com Help Center. Retrieved 2025-06-19.
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