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Draft:HealthyBaby

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HealthyBaby (company)

HealthyBaby is a U.S.-based baby care company founded in 2021 by entrepreneur Shazi Visram. The company produces diapers, wet wipes, skincare products, cleaning products, and prenatal vitamins, with an emphasis on ingredient transparency and environmental certifications.[1]

History

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HealthyBaby was launched in 2021 by Shazi Visram, who previously founded the organic food brand Happy Family (food company) Organics. The brand emerged from Visram's personal experience following her son’s autism diagnosis and aims to address product safety in early childhood health. [2] In 2021, the company introduced the first diaper that earned verification from the Environmental Working Group (EWG) for compliance with its ingredient safety standards.[3] In 2024, actress, entrepreneur, and mom Hilary Swank was named Chief Innovation Officer. [4]

Distribution

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In 2021, HealthyBaby began as a direct-to-consumer company. In 2023, it expanded to retail distribution when it launched its diapers and wipes in Target stores across the U.S.[5]

Recognition

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In 2025, HealthyBaby Wet Wipes were named a top choice for healthy baby wipes by Consumer Reports. [6] HealthyBaby Wet Wipes were named Overall Best Baby Wipes by The Bump in 2023. [7]

Certifications

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HealthyBaby products carry the EWG Verified mark for compliance with ingredient criteria and transparency standards.[8] The brand is certified Plastic Neutral via its nonprofit partner rePurpose. [9]

  1. ^ "HealthyBaby: Shazi Visram Built Her Business On Resilience And Support".
  2. ^ "Her Child's Diagnosis Inspired This Mom To Found HealthyBaby".
  3. ^ "HealthyBaby Diapers Debut At Target".
  4. ^ "HealthyBaby Partners with Actress Hilary Swank".
  5. ^ "HealthyBaby Diapers Debut At Target".
  6. ^ "How to Choose Baby Wipes Without Harmful Chemicals".
  7. ^ "11 Best Baby Wipes to Keep Tiny Tushies Clean and Happy".
  8. ^ "EWG Verified® Diapers".
  9. ^ "Here's The Brand I Found To Be The Safest..."