Draft:GigRealm
Submission declined on 14 May 2025 by MarcGarver (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Comment: In accordance with Wikipedia's Conflict of interest policy, I disclose that I have a conflict of interest regarding the subject of this article. Tb1991ox (talk) 09:29, 14 May 2025 (UTC)
GigRealm is a UK-based technology platform that enables hospitality venues – such as pubs and bars – to book live entertainment acts directly through a commission-free digital platform. It provides tools for finding, vetting, contracting, and paying performers without the use of booking agents or intermediaries.[1]
Overview
[edit]GigRealm offers an end-to-end automated booking system with tools to support venues in organising live entertainment, including access to verified performer profiles, instant GigContracts, Right-to-Work and ID checks and promotional support.[2]
The company is backed by industry, holding partnerships with UKHospitality, the British Beer and Pub Association (BBPA),[3] and the British Institute of Innkeeping (BII).[4] It also partners with organisations in the music industry where it supports musicians looking to gain access to paid-only events across the UK. These include the Musicians' Union,[5] CD Baby, TuneCore, The Ivors Academy, and Tileyard Education, amongst others.[6][7]
GigRealm works with national and independent operators across the UK, including Greene King, helping venues schedule and deliver live music events at scale.[8]
Adoption and Impact
[edit]According to a 2023 report by CGA by NielsenIQ, commissioned in partnership with GigRealm, consumer demand for live music in pubs and bars is high:
- 78% of consumers are more likely to visit a venue offering live music
- 73% are likely to stay longer and spend more
- 76% are more likely to purchase additional drinks during a live event[9]
A separate analysis by NielsenIQ concluded that live music is perceived by consumers as a high-value, low-cost experience and a key driver for midweek visits to venues.[10]
Media coverage in The Times and Morning Advertiser supported these findings, highlighting that weekday live music helps increase revenue and fills quieter trading periods for operators.[11][12]
Technology and Innovation
[edit]GigRealm developed a first to market, groundbreaking SaaS solution to streamline event logistics and cut overheads for venues.[13]
Founders and Board
[edit]GigRealm was founded in 2016 by Tom Brady (Chief Executive Officer) and Reuben Narey (Chief Commercial Officer).[6]
The board includes:
- Emma McClarkin OBE – CEO of the British Beer and Pub Association, Non-Executive Director[14]
- Alison Wenham OBE – former Chair of the Association of Independent Music (AIM) and WIN, music industry executive[15]
External Links
[edit]References
[edit]- ^ GigRealm: Bringing Live Music & Hospitality Closer – Event Industry News
- ^ GigRealm – Official Website
- ^ GigRealm - Ones to Watch 2021 – The Creative Industries
- ^ GigRealm Becomes Trusted Partner – BII
- ^ Find Work Opportunities for Musicians – Musicians’ Union
- ^ a b Live Music Booking Platform GigRealm Launches – Music Business Worldwide
- ^ GigRealm and Tileyard Education Partnership
- ^ Music Business Worldwide – Launch and Operator Partnerships
- ^ CGA and GigRealm Reveal High Demand – CGA by NielsenIQ
- ^ Live Music in Hospitality Report – NielsenIQ
- ^ Weekday Live Music Makes Pub Tills Sing – The Times
- ^ Consumers Keen to Visit Pubs with Live Music – Morning Advertiser
- ^ GigRealm Launches Groundbreaking Live Music Platform – PCN Magazine
- ^ Companies House – GigRealm International Ltd
- ^ Alison Wenham Profile – Music Business Worldwide
- in-depth (not just brief mentions about the subject or routine announcements)
- reliable
- secondary
- strictly independent of the subject
Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.