Draft:Frenzoo
Submission declined on 28 February 2025 by KylieTastic (talk).
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|  |
| Company type | Private |
|---|---|
| Industry | Mobile game development |
| Founded | 2007 |
| Founder | Wilfred Yau Simon Newstead Kevin Yoon |
Key people | Wilfred Yau (CEO) Simon Newstead (Co-founder) Kevin Yoon (CTO) |
| Products | Style Me Girl Fashion Empire Me Girl Love Story |
Number of employees | ~15 (estimated) |
| Website | www |
Frenzoo Limited is a Hong Kong-based mobile game development company founded in 2007 by Wilfred Yau, Simon Newstead, and Kevin Yoon. The company specializes in creating fashion and lifestyle games targeted at women, including notable titles such as Style Me Girl and Fashion Empire. With over 30 million downloads across its portfolio, Frenzoo has established itself as a niche player in the mobile gaming industry.[1]
History
[edit]Frenzoo Limited was founded in 2007 by Wilfred Yau, Simon Newstead, and Kevin Yoon, with a focus on developing 3D lifestyle and fashion games for mobile platforms. The company released its first major title, Style Me Girl, in 2012, which was marketed as the first 3D fashion game on mobile and achieved over one million downloads within its first two weeks.[2] In approximately 2014, Frenzoo launched Fashion Empire, a boutique simulation game that expanded its offerings in the fashion gaming genre.
In 2015, Frenzoo raised $2 million in funding from investors including K5 Ventures, Anshe Chung, and Fresco Capital, supporting its growth and development efforts.[1]
Products and Services
[edit]Frenzoo develops mobile games focused on fashion and lifestyle, primarily targeting female audiences. Its key titles include:
- Style Me Girl (2012) – A 3D dress-up game where players customize outfits and participate in virtual photoshoots.
- Fashion Empire (~2014) – A simulation game allowing players to design and manage a fashion boutique.
- Me Girl Love Story – A narrative-driven game blending fashion with storytelling elements.
These games are available on iOS, Android, and Amazon Appstore platforms, collectively achieving over 30 million downloads as reported on the company's website.[3]
Operations
[edit]Frenzoo Limited is headquartered at 184-192 Queens Road Central, Hong Kong.[3] The company is estimated to employ around 15 staff, including designers and developers, though exact figures are not publicly available. Wilfred Yau serves as the CEO, Simon Newstead as a co-founder with a key role in the company's direction, and Kevin Yoon as the Chief Technology Officer (CTO), overseeing technical development.[4]
Finances
[edit]Frenzoo has raised a total of $2 million in funding, with its most recent round in 2015 led by investors such as K5 Ventures and Fresco Capital.[1] Specific revenue figures are not publicly disclosed, as the company remains privately held. Its business model likely relies on in-app purchases and advertisements, common in the mobile gaming sector.
Reception
[edit]Frenzoo’s games have been recognized for their appeal to female gamers, a niche market in mobile gaming, with Style Me Girl and Fashion Empire featured by Apple App Store and Google Play.[5] User reviews praise the creativity and accessibility of the games, though some criticism has emerged in gaming communities regarding potential promotion of consumerism, though this lacks widespread documentation in reliable sources.
References
[edit]- ^ a b c "Frenzoo Company Profile". Tracxn. Retrieved 2025-02-27.
- ^ "Style Me Girl". Amazon Appstore. Retrieved 2025-02-27.
- ^ a b "Frenzoo Official Website". Frenzoo. Retrieved 2025-02-27.
- ^ "Wilfred Yau Profile". Clay. Retrieved 2025-02-27.
- ^ "Frenzoo Company Overview". Owler. Retrieved 2025-02-27.
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