Draft:Finhabits
Finhabits
[edit]Finhabits is a New York-based financial technology (fintech) company that provides a bilingual (English and Spanish) digital platform offering investment accounts, retirement planning, financial education, and insurance products. Its services are primarily focused on improving financial inclusion for Latino and underserved communities in the United States.[1][2]
History
[edit]Finhabits was founded in 2016 by Carlos García, a Mexican-American entrepreneur with a background in finance. His experience growing up in a household with limited financial guidance led him to develop a platform aimed at bridging financial access gaps in Latino communities.[2] The company is headquartered in New York City.[3]
Products and Services
[edit]Investment Accounts
[edit]Finhabits provides access to retirement and taxable investment accounts, including Roth IRAs and Traditional IRAs. The platform offers low investment minimums, automatic rebalancing, and dividend reinvestment to support long-term financial habits.[2]
Retirement Planning
[edit]The company offers retirement solutions for individuals and small businesses. In partnership with the retirement tech firm Smart, Finhabits has introduced bilingual 401(k) plans designed to support Latino small business owners and their employees.[4]
Financial Education
[edit]Finhabits has developed culturally relevant educational content, including its "Money Journeys" microlearning series, which provides brief lessons on building financial habits. The program was recognized for innovation in financial literacy.[5]
Health and Auto Insurance
[edit]The Finhabits app allows users to explore and enroll in affordable health and auto insurance options as part of its broader approach to supporting financial wellness.[1]
AI-Powered Financial Planning
[edit]In 2025, the company launched Emma, an artificial intelligence-powered bilingual financial planner that offers 24/7 personalized financial advice in English and Spanish. Emma provides support for budgeting, investing, and debt management.[6]
Recognition
[edit]Finhabits has been recognized for its efforts to improve financial access. In 2020, its "Money Journeys" educational initiative was acknowledged for design innovation by Fast Company.[7] In 2021, the company was listed as "Best for the World" in the Customers category by B Lab.[8]
Leadership
[edit]Carlos García is the founder and CEO of Finhabits. Under his leadership, the company has grown to employ between 51–200 people and maintains offices in New York and El Paso, Texas.[3] García is a recurring guest on national news programs discussing finance, entrepreneurship, and investing. He has also been invited to speak before the U.S. Congress on financial inclusion. His financial education content on YouTube has reached over 100,000 subscribers.
References
[edit]- ^ a b Domzalski, David. "How To Make Good Financial Decisions A Lifelong Habit". Forbes. Retrieved 2025-05-13.
- ^ a b c "Hispanic Retirement Platforms". TrendHunter. Retrieved 2025-05-13.
- ^ a b "Finhabits". CB Insights. Retrieved 2025-05-13.
- ^ "Retiretech Smart teams up with Finhabits money app". Finextra. 18 January 2022. Retrieved 2025-05-13.
- ^ "Finhabits Launches Microlearning Journeys to Help Diverse Communities". The Fintech Buzz. 10 March 2020. Retrieved 2025-05-13.
- ^ "Finhabits Launches Emma, the First AI-Powered Bilingual Financial Planner". PR Newswire (Press release). Retrieved 2025-05-13.
- ^ "Fast Company: Money Journeys by Finhabits". Fast Company. Retrieved 2025-05-13.
- ^ "Finhabits - Certified B Corporation". B Lab. Retrieved 2025-05-13.