Draft:Facethoery
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Last edited by UtherSRG (talk | contribs) 3 days ago. (Update) |
| Company type | Private |
|---|---|
| Founded | 2014 |
| Headquarters | Sheffield, South Yorkshire, UK |
Area served |
|
Key people |
|
| Products | Skincare |
| Website | facetheory |
Facetheory is a British skincare brand founded in 2014 that specialises in producing vegan and cruelty-free skincare products. The company is known for its focus on using natural and scientifically-proven ingredients in their formulations. [1]
History
[edit]Facetheory is based in Sheffield, England and was established in 2014. The company focuses on creating natural, vegan, and cruelty-free skincare products. This strategy has significantly contributed to its growth, with revenue increasing from £2 million to £15 million over the past three years.
Facetheory has gained a substantial customer base, boasting over 350,000 active customers and employing around 60 staff members. The brand's product line includes a variety of items such as serums, moisturisers, toners and cleansers, all formulated with a commitment to clean ingredients and sustainability. In December 2021, Facetheory raised £10 million in Series A funding from Active Partners, which is intended to support further research and development as well as expansion into international markets.
In June 2024, Facetheory launched its first retail store in London, located at Regent Street within the Quadrant Arcade. This flagship store embodies a unique "lab-meets-store" concept, focusing on skincare education and offering an immersive shopping experience as the brand celebrates its 10th anniversary.
References
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1. TheIndustry.beauty (07/12/2021) British digital native beauty brand Facetheory gets £10m investment boost
2. Cosmeticsdesign.europe (14/09/2023) “We can go after types of distribution that other brands might not consider.” Facetheory’s CMO on brand expansion
3. Vegconomist (09/12/2021) Vegan Skincare Brand Facetheory Raises £10M as Revenue Grows by £13M in Three Years
4. Cosmetics Business (11/07/2024) Facetheory makes high street debut with London flagship