Draft:Ecolink - AI Product Scanner
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Ecolink (app)
[edit]Ecolink is a consumer transparency mobile application developed by Garret Kane and Nihar Neelakanti. The app allows users to scan or visually identify consumer products and access information about their health, environmental, and ethical impacts.[1] Ecolink operates as part of a decentralized platform that incentivizes user contributions with cryptocurrency rewards and promotes product transparency.[2]
History
[edit]Ecolink originated from a Web3 climate-tech initiative founded by Kane and Neelakanti, which initially focused on combining carbon offsets with digital collectibles. The project gained traction in crypto and sustainability circles and later pivoted toward real-world consumer tools, resulting in the launch of Ecolink.[3]
The shift marked a broader mission to equip consumers with verified product information, expanding beyond carbon emissions to include health and ethical concerns.[2]
Features and Functionality
[edit]Ecolink enables users to scan barcodes, use augmented reality, or upload product images to access detailed impact data.[1] The platform categorizes insights into:
- Health: ingredients, allergens, additives, and regulatory concerns
- Environment: carbon footprint, packaging waste, and biodegradability
- Ethics: labor practices, animal testing, and sourcing transparency
The app provides real-time transparency by surfacing verified data often omitted or obscured in marketing materials.
Ecosystem and Rewards
[edit]Ecolink incorporates a blockchain-enabled ecosystem where users earn stablecoin rewards by:
- Scanning and contributing new product entries
- Verifying or correcting product information
- Participating in transparency-focused campaigns
This model is intended to crowdsource product accountability and reward consumer engagement.[2]
Vision
[edit]Ecolink aims to make product impact data as visible as branding or pricing, encouraging consumer choices aligned with health, sustainability, and ethics. Its long-term goal is to create a decentralized infrastructure for trusted commerce.
See also
[edit]- Ethical consumerism
- Blockchain in sustainability
- Environmental, social, and corporate governance (ESG)