Draft:EcoMatcher

EcoMatcher
Company type	Private
Industry	Environmental technology, CSR
Founded	2016
Founder	Bas Fransen
Headquarters	Hong Kong
Area served	Worldwide
Products	Tree planting technology, ESG tracking, corporate sustainability software
Website	www.ecomatcher.com

Submission declined on 7 August 2025 by Jlwoodwa (talk).

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Declined by Jlwoodwa 37 hours ago. Last edited by Citation bot 4 hours ago. Reviewer: Inform author.

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EcoMatcher is a Hong Kong–based B Corporation that builds digital tree-planting and reforestation solutions for companies and consumers. The company uses technologies such as blockchain, satellite imagery, and tree geotagging to ensure transparency in its reforestation partnerships across the globe. EcoMatcher collaborates with vetted NGOs and foundations in Asia, Africa, the Middle East, and Central and South America to support long-term carbon capture and local livelihood improvement.

History

EcoMatcher was founded in 2016 by Dutch entrepreneur Bas Fransen, a former executive at Philips, IBM, and ASML, who shifted focus to sustainability and social entrepreneurship.^[1] Fransen's goal was to bring transparency, engagement, and trust to tree-planting initiatives that are often opaque or unverifiable, in order to encourage companies to invest in planting trees.

Initially focused on replacing corporate gifts with tree-planting programs, the company soon expanded into a broader ESG-tech platform for rewards, employee engagement, and loyalty programs, offering traceable tree adoption, integration with corporate tools (e.g., CRMs, e-commerce platforms, APIs), and impact dashboards.^[2]

Technology

EcoMatcher's platform allows every tree to be:

Geotagged with GPS coordinates,
Photographed at the time of planting,
Tracked through a blockchain-secured system,
Associated with a farmer and NGO for transparency.

The platform also supports:

Customizable tree gift campaigns with branding,
Integration with apps like WooCommerce,
"TreeTracker" tools using 3D satellite mapping,
Audio-enhanced features like "ForestSounds",^[3]
The EcoMatcher app for iOS and Android, and integration with Microsoft Teams.

Projects and Partners

EcoMatcher partners with over 15 NGOs and foundations around the world, including in:

Thailand (with over 1 million trees planted),^[4]
Guatemala, Uganda, The Philippines, and more.

Each planting organization is vetted for transparency, impact, and long-term reforestation strategy.

Recognition

EcoMatcher became a certified B Corporation in 2018.^[5]

In 2023, the HKUST Business School developed two Harvard Business Publishing Education case studies focused on EcoMatcher's social enterprise model and its founder’s leadership approach:

*EcoMatcher: Beyond the Triple Bottom Line*
*EcoMatcher: Daring to Make a Difference*^[6]

External links

Official website

References

^ Ottaviani, Paolo (2019-05-21). "EcoMatcher: Helping Companies and Consumers to Plant New Trees and Fight Climate Change". Impakter. Retrieved 2025-08-03.
^ "How did EcoMatcher all started?". EcoMatcher. 2022-06-09. Retrieved 2025-08-03.
^ "EcoMatcher introduces new feature: ForestSounds". Eco-Business. 2022-02-17. Retrieved 2025-08-03.
^ "EcoMatcher Launches the EcoMatcher Global Forest". EcoMatcher. 2023-08-29. Retrieved 2025-08-03.
^ "B-Corp EcoMatcher's Global Forest Program Lets Companies Plant Trees to Fight Climate Change". Green Queen HK. 2019-09-26. Retrieved 2025-08-03.
^ "HKUST Business School Publishes Two Case Studies on EcoMatcher". EcoMatcher. 2023-03-14. Retrieved 2025-08-03.

[1] Ottaviani, Paolo (2019-05-21). "EcoMatcher: Helping Companies and Consumers to Plant New Trees and Fight Climate Change". Impakter. Retrieved 2025-08-03.

[2] "How did EcoMatcher all started?". EcoMatcher. 2022-06-09. Retrieved 2025-08-03.

[3] "EcoMatcher introduces new feature: ForestSounds". Eco-Business. 2022-02-17. Retrieved 2025-08-03.

[4] "EcoMatcher Launches the EcoMatcher Global Forest". EcoMatcher. 2023-08-29. Retrieved 2025-08-03.

[5] "B-Corp EcoMatcher's Global Forest Program Lets Companies Plant Trees to Fight Climate Change". Green Queen HK. 2019-09-26. Retrieved 2025-08-03.

[6] "HKUST Business School Publishes Two Case Studies on EcoMatcher". EcoMatcher. 2023-03-14. Retrieved 2025-08-03.

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