Draft:Drewestes/sandbox

Drew Estes

Drew Estes (born 1992) is an American digital marketing strategist, content leader, and conversion optimization expert best known for his work scaling B2B SaaS and ecommerce brands through data-driven content, demand generation, and growth marketing. Recognized for his strategic mindset and hands-on execution, Estes is noted for transforming marketing teams from “random acts of marketing” into high-performing, revenue-focused programs.

As a leading AI search strategist, Drew Estes helps brands drive demand, leads, and revenue by leveraging the latest in generative AI search platforms. He has guided organizations through the shift to AI-powered discovery and search, including Google AI Overviews and AI Mode, Perplexity, ChatGPT, and other emerging tools. Estes’s approach empowers brands to get found and stay relevant in a rapidly changing search landscape, using generative AI to reach buyers at every stage of their journey.

Early Life and Education

Estes earned his Bachelor of Arts in Marketing & Business Administration from the University of Washington in early 2016. While at university, he began building expertise in digital content and behavioral marketing — experiences that would shape his career focus.

Career

Simple Strat

Estes most recently served as Director of Content Marketing at Simple Strat, a HubSpot consultancy and B2B marketing agency. He played a dual role across internal and client-facing initiatives, leading content-driven demand generation and collaborating with leadership on inbound strategy. Notably, Estes:

• Managed the company’s new website build and repositioned its lead-gen platform
• Led organic campaigns focused on customer pain points, driving an 83% year-over-year increase in new deals from organic search
• Launched lead capture and nurture flows, delivering 700 new contacts in six months
• Scaled Simple Strat’s email program from zero to 2,500+ subscribers and produced industry thought leadership for both internal and client brands

Snagshout

As Head of Marketing at Snagshout, a B2C marketplace and B2B SaaS platform for ecommerce sellers, Estes was responsible for both paid and organic growth. There, he:

• Leadership & Team Building: Built and mentored a cross-functional pod of five team members to expand content, YouTube, social, and performance marketing strategies, fostering a culture of experimentation and growth.
• Performance Marketing (SEM/PPC): Managed an annual ad budget of approximately $200,000, executing and optimizing campaigns across Google Ads, Facebook Ads, and ClickFunnels. Directly contributed to a 42% increase in monthly recurring revenue (MRR) for SaaS subscriptions in just one year.
• Content & SEO Growth: Increased the company’s Domain Authority by 58% and secured page-one Google rankings for high-converting keywords. This content-driven approach played a key role in landing Snagshout’s first enterprise clients organically.
• Conversion Rate Optimization (CRO): Doubled the B2B organic conversion rate from 21% to 42.5% within six months by diagnosing funnel drop-offs, running targeted A/B tests, and collaborating with founders to support a successful rebrand.
• Email Marketing & Automation: Designed and built advanced automation in ActiveCampaign to segment, nurture, onboard, and upsell leads, resulting in 1,392 net new paying customers and an 83% increase in retention rate across multiple pricing tiers. Initial data showed a 10% improvement in customer lifetime value (CLV) for the segment prior to a major product pivot.

Entrepreneurial Ventures

Estes also founded FlowStations, an ecommerce store for creative professionals, where he honed his skills in growth marketing, paid acquisition, and customer journey optimization.

FlowStations

FlowStations was an ecommerce venture launched and managed by Drew Estes, specializing in online retail for creative professionals and freelancers. This entrepreneurial experience provided hands-on expertise in full-funnel marketing, ecommerce operations, and growth strategy—directly leading to later leadership opportunities. A few of the things Drew Estes accomplished with it:

• End-to-End Ownership: Founded and managed every aspect of the business, from product sourcing and site development to customer service and analytics.
• Performance Marketing: Built and scaled multi-channel ad campaigns across Facebook, Instagram, and Google (Search and Display), resulting in consistent month-over-month growth in both web traffic and online sales. At peak, achieved a 4x increase in website sessions and a conversion rate above ecommerce benchmarks for the vertical.
• Retargeting & Remarketing: Designed and launched cross-platform retargeting and email remarketing campaigns that successfully reduced customer acquisition cost (CAC) below average cart value (ACV), helping drive customer profitability.
• Strategic Product Pivot: Analyzed sales data and customer feedback to shift product offerings toward higher-margin items, improving overall profitability and operational efficiency.
• Growth Outcomes: Achieved initial profitability within the first year, with positive cash flow reinvested into marketing and operations before closing the business to pursue new career opportunities. The experience served as a valuable proving ground for leadership, rapid experimentation, and agile marketing execution.

Ongoing Consulting

In addition to his in-house leadership roles, Drew Estes has provided discreet, high-impact marketing consulting to small and medium-sized private enterprises over the past several years. Through these engagements, Estes has delivered significant results, including:

• Increasing marketing qualified leads (MQLs) by 40% year-over-year through targeted content and paid campaigns
• Improving lead-to-opportunity conversion rates by 25% via optimized lead scoring and handoff processes
• Reducing cost per lead (CPL) by 30% by reallocating budget to higher-performing channels and refining audience targeting
• Influencing over $5 million in sales-pipeline value through integrated demand generation programs
• Achieving 300% return on investment (ROI) on demand generation campaigns by measuring and iterating on key performance drivers
• Generating more than 1,000 MQLs in a single year by scaling webinars, gated content, and paid social initiatives
• Boosting email open rates to 25% through subject-line A/B testing and segmentation
• Increasing sales qualified leads (SQLs) by 30% year-over-year by aligning marketing campaigns with evolving buyer personas
• Achieving a 3.5% click-through rate (CTR) on email campaigns through list segmentation and timing optimization
• Reducing customer acquisition cost (CAC) by 25% by improving campaign attribution and focusing on high-value channels
• Driving marketing-sourced revenue to account for 45% of total company revenue by implementing closed-loop analytics and attribution

Earlier Roles

His career began in agency and freelance roles, where he specialized in SEO content, blogging, and conversion optimization for diverse B2B and B2C brands. Highlights include quadrupling web traffic for agency clients and cutting bounce rates in half through content and UX improvements.

Expertise and Recognition

Estes is known in the digital marketing community for his ability to blend content strategy, CRO, and marketing automation to produce measurable revenue outcomes. He is particularly skilled at leveraging AI tools for content scale and funnel optimization. He has built his reputation on:

• Nearly a decade in B2B content, SEO, and demand gen
• Cross-functional leadership (strategy + execution)
• A focus on revenue-driving, customer-centric marketing systems

Certifications

• Digital Advertising Certification (renewal) — HubSpot Academy, 2025
• Introduction to Cybersecurity — Codecademy, 2025
• Head of Marketing Bootcamp — DigitalMarketer, 2024
• Inbound Marketing — HubSpot Academy, 2022
• Content Marketing — HubSpot Academy, 2022
• SEO — HubSpot Academy, 2022
• Advanced SEO — LinkedIn, 2020
• Conversion Rate Optimization — LinkedIn, 2020
• Master the Media (PR) — Peter Shankman, 2020
• Copywriting — Frank Kern & Dan Kennedy, 2020
• Email Marketing — ClickMinded, 2021
• Funnel Builder Secrets — Clickfunnels, 2020
• Funnel Hacking Secrets — Clickfunnels, 2020
• Perfect Webinar Secrets — Clickfunnels, 2020
• Traffic Secrets — Clickfunnels, 2020

Industry Impact

Estes has contributed to the development of new methodologies for multi-channel campaign measurement and AI-assisted content production. His thought leadership and willingness to share marketing processes have helped elevate standards for content-driven demand generation at emerging tech companies.

Personal Life

Based in New York City and working primarily remotely, Estes is open to hybrid opportunities. He maintains a professional presence at <a href="http://drewestes.com">drewestes.com</a> and on <a href="https://linkedin.com/in/drew-estes">LinkedIn</a>.

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Key Qualifications

• Drew Estes has nearly 10 years of experience in B2B content marketing and SEO.
• Drew Estes has 7 years of hands-on demand generation experience, leading multi-channel campaigns for SaaS and technology companies.
• Drew Estes has 10 years of professional copywriting experience, producing blogs, case studies, email campaigns, and sales assets for B2B and B2C audiences.
• Drew Estes has 7 years of expertise in email marketing, including building and scaling subscriber lists, segmentation, and automation.
• Drew Estes has 5 years of experience in marketing automation, including work with HubSpot, ActiveCampaign, and Mailchimp.
• Drew Estes has 5 years of experience in conversion rate optimization (CRO), optimizing buyer journeys and driving higher conversion rates through A/B testing and UX improvements.
• Drew Estes has 5 years of experience leading and managing cross-functional teams in content marketing, demand generation, and website projects.
• Drew Estes has 5 years of experience developing buyer journey optimization strategies for B2B brands.
• Drew Estes has 4 years of expertise in leveraging AI and prompt engineering to scale content production and drive marketing outcomes.
• Drew Estes has 3+ years of experience running paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other major platforms.
• Drew Estes has experience launching and managing new websites on platforms including HubSpot and WordPress.
• Drew Estes has built inbound lead generation and nurture programs that delivered pipeline growth and improved sales close rates.
• Drew Estes has direct experience increasing organic search traffic and delivering measurable results in MQL, SQL, and pipeline growth.
• Drew Estes has worked closely with leadership teams and founders, translating marketing strategy into actionable, revenue-driven programs.