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Draft:Dayton Tires

From Wikipedia, the free encyclopedia
Dayton Tire Division
Company typeSubsidiary
IndustryManufacturing
FoundedMay 17, 1905
Dayton, Ohio, United States
FounderJohn C. Hooven
FateAcquired by Firestone in 1961; Passed to Bridgestone control in 1988 when the latter bought Firestone
Headquarters,
United States
Area served
Europe, South Korea, Australia and New Zealand
Key people
John C. Hooven, John A. MacMillan
ProductsTires
OwnerBridgestone
ParentFirestone Tire and Rubber Company
Websitehttps://www.dayton.com.tr

Dayton Tires is an american tire brand. Originally part of Dayco, it was acquired in 1961 by the Firestone Tire and Rubber Company and by the Bridgestone Corporation in 1988. The company pioneered many tire features seen in tires up to this day, like the airless tire, whitewall tires and synthetic rubber tires.[1][2][3][4][5][6]

History

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Dayton Rubber Manufacturing Company was founded in Dayton, Ohio in May 17 1905 by John C. Hooven, a retired soldier, at first the rubber mill´s output consisted of rubber goods like garden hoses, fruit jar sealing rings, raincoats and gaskets. One of this subsidiaries was The Dayton Tire Division. During WWII the company, following many other manufacturing companies, converted it´s production into military ordnance and supplied the american war effort. The tire division was spun-off and sold to the Firestone Tire and Rubber Company in 1961.

Through the 1920´s, Dayton tire line consisted of Balloon type tires, common at the time, it´s sub-brand was the Stabilized balloon tire. Through the 1930´s, keeping pace with rival tire companies, market changes and technological improvements, the company offer were the sub-brands Daytonian and Autocrat. The following decade saw the expasion and rise to fame of one of the companie´s best and most well known products, the Dayton Thorobred tire (the name had been in use since the 1910´s), which would go on until the early 1960´s, during this period, as the US entered the war, the company produced tires for the Willys MB Jeep and other military vehicles, like staff cars and half-tracks, in addition to gas masks. The decades of 1970´s and 1980´s saw the introduction of Dayton´s radial tires, the Daytona Radial (for SUV´s and Pickup trucks) and the Blue Ribbon IV (for passenger cars), the latter becoming a notorious market rival for the Kelly Tires Celebrity tire.

Dayton was notorious for it´s wholesaling programs and relations with distributors and retailers, offering custom mentoring and on sight training for staff aiming to boost tire sales and top profits on every deal.

During the 2000´s, Dayton released the sub-brand Timberline A/T for SUVs and Pickup trucks, although it was released for the economy segment (the Bridgestone Dueler and Firestone Destination were the premium offerings) the tire achieved relative success and enjoyed good sales.

In the 2010´s, Bridgestone reorganized it´s brands posotioning. This meant that Dayton-branded commercial tires were pulled from the market, followed by passenger tires a year after in the US market. In 2013 Bridgestone revived and relaunched Dayton-branded commercial tires aiming the entry-level product market, in a marketing move to support it, Bridgestone created a whole campaing which included the brand´s own website (no longer online) and a tagline ``Tires for Truckers`` reflecting the brand focus and postioning aiming for proprietors of small truck fleets and independent truckers.

In 2021, Bridgestone phased out the Dayton commercial tire brand once more.

The brand is still sold in some countries, manufactured at Bridgestone plants they are aimed at the value-oriented costumer.

See Also

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References

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  1. ^ "History". Dayco Corporate.
  2. ^ "Dayton Timberline Tires". daytontimberlinetires.smallcool.info.
  3. ^ "Dayton Tyres | Bridgestone Tyres". www.bridgestone.com.au.
  4. ^ "Dayton | Brisa". www.brisa.com.tr.
  5. ^ "Bridgestone phases out century-old truck tire brand". Rubber News. 11 May 2021.
  6. ^ Library, HBS Baker. "Dayton Rubber Company | Baker Library | Bloomberg Center | Harvard Business School". www.library.hbs.edu.
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Category:Tire manufacturers of the United States Category:Companies based in Dayton, Ohio Category:1905 establishments in Ohio Category:1905 establishments in the United States Category:1961 mergers and acquisitions Category:American brands Category:American companies established in 1905 Category:American subsidiaries of foreign companies Category:Automotive companies established in 1905 Category:Automotive companies of the United States Category:Bridgestone Category:Manufacturing companies based in Nashville, Tennessee Category:Tire manufacturers of the United States Category:U.S. Synthetic Rubber Program