Draft:Concierge MVP
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Concierge MVP
A Concierge Minimum Viable Product (Concierge MVP) is a customer development and validation technique first introduced by Eric Ries in "The Lean Startup" methodology.[1] This approach involves manually providing a service or solution to customers while learning about their needs and testing business assumptions, before building an automated or scalable product such as a software application.
In a Concierge MVP, entrepreneurs or product teams personally deliver the core value proposition to early customers through high-touch, manual processes and tools such as a spreadsheet. This allows them to deeply understand customer needs, iterate on the solution, and validate market demand with minimal initial investment in technology or infrastructure.[2]
The term "concierge" draws a parallel to a hotel concierge who personally fulfill guest requests, emphasizing the hands-on, human-delivered nature of this MVP type. The manual process serves as a learning laboratory, enabling teams to document requirements, identify pain points, and refine their value proposition before committing resources to build automated solutions.
A classic example cited by Ries is Food on the Table, a service that initially helped busy mothers plan meals and shop for groceries. Instead of building a complex recommendation system immediately, the founder manually created meal plans for a small number of customers, learning their preferences and constraints firsthand. This knowledge later informed the development of their automated service.[1]
The key advantages of a Concierge MVP include:
- Rapid market testing with minimal upfront investment
- Deep customer insight through direct interaction
- Flexibility to iterate on the solution in real-time
- Revenue generation potential while validating the business model
- Reduced risk of building unwanted features or products
The main limitation to a Concierge MVP is that it typically doesn't scale efficiently, so a company creating a Concierge MVP will ultimately need to build a finished product based on the feedback they received.
References
[edit]- ^ a b Ries, Eric (2014). The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses (First ed.). New York: Crown Business. ISBN 978-0-307-88789-4.
- ^ Duc, Anh Nguyen; Abrahamsson, Pekka (2016), "Minimum Viable Product or Multiple Facet Product? The Role of MVP in Software Startups", Lecture Notes in Business Information Processing, Cham: Springer International Publishing, pp. 118–130, doi:10.1007/978-3-319-33515-5_10, ISBN 978-3-319-33514-8, retrieved 2025-01-29