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Draft:Circular Fashion Initiatives in India

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Overview

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Circular fashion refers to a sustainable approach within the fashion industry that focuses on minimizing waste, reusing resources, and promoting the recycling of textiles. In India, circular fashion is emerging as an essential movement, with various brands, NGOs, and government initiatives adopting practices that promote sustainability and environmental responsibility. The concept of circular fashion is gaining traction in the country as a solution to address pressing issues such as waste generation, resource depletion, and overconsumption in the fashion industry.

Key Brands and Initiatives

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Iro Iro

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Iro Iro is a sustainable fashion brand founded by Bhaavya Goenka, based in Jaipur. The brand repurposes fabric scraps sourced from textile mills, hotels, and fashion brands, transforming them into contemporary garments. Iro Iro's designs blend traditional craftsmanship with modern fashion, and the brand collaborates with rural artisans, creating job opportunities for underprivileged communities. Iro Iro's efforts in circular fashion were recognized globally, with the brand showcasing its collections at COP26.Vogue India

Lovebirds

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Lovebirds is a New Delhi-based sustainable fashion label founded by Amrita Khanna and Gursi Singh. The brand is known for using eco-friendly fabrics like organic cotton, linen, and silk. Lovebirds combines traditional Indian techniques, such as hand-weaving and block printing, with contemporary designs to create its collections. The brand's commitment to sustainability and circular production processes has garnered international attention and helped it carve a niche in the Indian fashion industry.Vogue Business

Doodlage

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Founded by Kriti Tula, Doodlage is a New Delhi-based brand specializing in upcycled and zero-waste clothing. Doodlage sources textile waste from factories and repurposes it into stylish, eco-friendly garments. The brand focuses on reducing textile waste and promotes a sustainable consumption model by creating functional, high-quality designs. Doodlage's commitment to sustainability has made it one of the most prominent circular fashion brands in India.Doodlage Website

Goonj

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Goonj is a New Delhi-based non-governmental organization that repurposes urban waste materials, including textiles, to create products that benefit rural communities. One of Goonj’s most notable initiatives is “Cloth for Work,” which encourages people in rural areas to exchange labor for materials such as clothes, sanitary pads, and school supplies. Goonj’s innovative model of combining circular economy principles with social welfare has made a significant impact on waste management and poverty alleviation in India.Goonj Wikipedia

Government and Policy Support

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Mega Integrated Textile Region and Apparel (MITRA) Scheme

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Launched in 2021, the Mega Integrated Textile Region and Apparel (MITRA) scheme is a government initiative aimed at developing world-class infrastructure for the textile and apparel industry. The scheme focuses on creating integrated textile parks that support circular practices by optimizing resource use, such as water and energy efficiency, while promoting sustainable garment production and recycling. MITRA aims to foster circular economy practices in India’s textile sector and position India as a global hub for sustainable textiles.The Hindu Business Line

National Policy on Textiles

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The Indian government has been working to improve waste management practices in the textile sector through its National Policy on Textiles. The policy focuses on reducing textile waste and encouraging the recycling of materials to promote a circular economy. The government is also promoting eco-friendly practices in textile manufacturing and supporting the development of sustainable infrastructure to facilitate the adoption of circular economy principles across the fashion industry.

Challenges and Opportunities

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Infrastructure and Policy Gaps

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Despite the growing interest in circular fashion, India faces significant challenges related to its recycling infrastructure and waste management systems. The country lacks the necessary facilities and technological capabilities to process and recycle large quantities of textile waste efficiently. Additionally, while there is a growing emphasis on circular practices, India’s textile sector still lacks comprehensive policies and frameworks that incentivize widespread adoption of circular economy principles.

Cultural and Economic Factors

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India's textile industry is rich in traditional techniques, such as handloom weaving and natural dyeing, which provide a strong foundation for circular fashion practices. However, the rapid growth of fast fashion and consumer culture has led to overconsumption, presenting a challenge for the widespread adoption of circular practices. Shifting consumer behavior and increasing awareness of sustainability are essential for making circular fashion a mainstream concept in India.Vogue India

Conclusion

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Circular fashion initiatives in India are contributing to the development of a more sustainable and ethical fashion industry. Brands, non-governmental organizations, and government initiatives are gradually embracing circular economy principles by promoting the reuse, recycling, and upcycling of textiles. While significant challenges remain in terms of infrastructure, policy support, and consumer behavior, the increasing interest in circular fashion is a promising sign that India’s fashion industry is moving toward a more sustainable and eco-friendly future.

See Also

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Sustainable fashion

Reference

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