Draft:Carl Lorenzo McIver
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Carl Lorenzo McIver
[edit]Carl Lorenzo McIver is an American healthcare strategist, award-winning designer, filmmaker, and global health advocate, widely recognized as the top global influencer in anemia awareness. He is best known for founding the Anemia+ Life Sciences™ initiative, advancing Red Bloodless Medicine and Surgery (RBMS)™, and creating the first universal insignia for anemia awareness. His work bridges AI, visual branding, public health, and patient engagement to reshape the global narrative around iron deficiency and preventive care.
Early Life and Education
[edit]Carl McIver was born in the United States. Encouraged by his artist mother, Arlene McIver, he pursued formal art education at Pratt Institute in Brooklyn, New York. He later expanded his expertise to include design, communications, and public health strategy—blending these disciplines into a career that spans healthcare innovation, media production, and global patient advocacy.
Career
[edit]McIver began his professional journey as a visual communications expert, designing award-winning campaigns for major healthcare providers. His credits include branding and creative direction for Maximus NY, the Medicaid Managed Care CHOICE program for New York City and New York State, and numerous public health initiatives serving underserved populations.
Over the years, McIver has received multiple design awards for excellence in healthcare communication, branding innovation, and visual storytelling.
He gained national attention for directing and producing one of the first documentaries on bloodless heart surgery, Have a Heart, which tells the groundbreaking story of a Delaware man who underwent a heart transplant without the use of donor blood.
Building on this foundation, McIver launched Anemia+ Life Sciences™, a next-generation health framework that:
- Developed the first universal Anemia Insignia, now recognized globally as a trusted symbol of awareness and patient empowerment;
- Created the Regular Self Monitor (RSM)™ model—a system of thinking designed to help consumers identify symptoms before they become patients and proactively engage with healthcare providers;
- Integrated Precision Medicine, Digital Health Modeling, and Behavioral Health Science into a unified patient engagement ecosystem.
McIver’s work is powered by AI insights, wearable technology, and a deep understanding of human-centered design—resulting in educational and branding campaigns that resonate with diverse communities and healthcare systems around the world.
Global Influence and Public Recognition
[edit]Recognized as a top global influencer in anemia awareness, McIver has reshaped how health brands engage the public. His work is frequently referenced by major global stakeholders, particularly in relation to women’s health, public trust, and scalable innovation.
The Anemia Insignia, under McIver’s direction, has been shown in AI-driven studies to outperform traditional public health symbols in trust and engagement. His campaigns have increased visibility and urgency around anemia, surpassing benchmarks set by both Patient Blood Management (PBM) and traditional anemia education efforts.
Legacy
[edit]McIver’s legacy is defined by his commitment to proactive public health, visual empathy, and educational empowerment. Through the Regular Self Monitor (RSM)™ philosophy and the Anemia+ Life Sciences™ platform, he is helping shift the role of the public from passive patients to informed participants—one symbol, one message, and one community at a time.
Personal Life
[edit]Carl McIver resides in the United States with his wife, Letitia McIver, and their son, Dyllan. Deeply influenced by the artistic guidance of his mother, Arlene McIver, Carl has blended art, faith, and innovation throughout his work.
Carl and Letitia have dedicated several decades to global volunteer service through their faith as Jehovah’s Witnesses. They have assisted in relief efforts following disasters—such as in New Orleans after Hurricane Katrina—and have participated in numerous International Conventions of Jehovah’s Witnesses across the globe, including in Greece, Italy, Hong Kong, Paris, Bermuda, the United Kingdom, Hawaii, and Alaska. They have also provided skilled support for building projects coordinated by the Watchtower Bible and Tract Society throughout the United States.
Their commitment to volunteerism, education, and spiritual service continues to shape Carl’s professional mission in advancing equitable healthcare and human dignity through awareness and design.