Draft:Buyagift
| Submission declined on 9 June 2025 by Theroadislong (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
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| Submission declined on 9 June 2025 by 331dot (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by 331dot 12 days ago.
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Comment: Just tells of the routine business activities and offerings of the company, no significant coverage. If you are associated with this company, that must be disclosed, see WP:COI and WP:PAID. 331dot (talk) 10:57, 9 June 2025 (UTC)
Buyagift is a UK-based online gift experience retailer[1] founded in 1999 by Dan Mountain. The company offers a wide range of experience-based gifts, including spa days, driving experiences, short breaks, and adventure activities, through its website and various retail partners.
History
Established in 1999, Buyagift quickly became a prominent player in the UK's experience gift market. In 2009, the company was acquired by the French multinational Smart&co S.A.S, expanding its reach within the European market. In May 2022, Buyagift was acquired by Moonpig Group plc for £124 million, aiming to enhance Moonpig's gifting proposition by integrating experience-based offerings into its platform.[2]
Operations
Buyagift operates by partnering with over 4,400 experience providers across the UK, offering more than 4,800 experiences[3]. These experiences range from dining and leisure activities to adventure sports and short getaways.[4] The company serves a customer base of approximately 3.3 million individuals and operates under two primary brands: Buyagift and Red Letter Days.[5]
Market Position
As of 2022, Buyagift held a significant position in the UK's £6 billion gift experiences market.[6] The company's consistent double-digit revenue growth over the past decade reflects its strong market presence and consumer demand for experiential gifts.[7]
Recent Developments
Post-acquisition by Moonpig Group, Buyagift has been integrated into Moonpig's broader gifting ecosystem.[8] This strategic move aims to leverage Moonpig's technological capabilities and customer base to further expand Buyagift's offerings and market reach.[9]
References
[edit]- ^ "Buyagift - 2025 Company Profile - Tracxn". tracxn.com. 2025-06-07. Retrieved 2025-06-09.
- ^ "Moonpig Group acquisition of Buyagift for £124 million". www.directorstalkinterviews.com. 2022-05-23. Retrieved 2025-06-09.
- ^ "Proposed Acquisition of Buyagift". tools.eurolandir.com. Retrieved 2025-06-09.
- ^ "Buyagift | Moonpig Group plc". www.moonpig.group. 2025-06-09. Retrieved 2025-06-09.
- ^ "Proposed Acquisition of Buyagift – Company Announcement - FT.com". markets.ft.com. Retrieved 2025-06-09.
- ^ Singsit, Jangoulun (2022-05-23). "Moonpig to buy gift experiences platform Buyagift for £124m". Retail Insight Network. Retrieved 2025-06-09.
- ^ "Proposed Acquisition of Buyagift – Company Announcement - FT.com". markets.ft.com. Retrieved 2025-06-09.
- ^ "Proposed Acquisition of Buyagift – Company Announcement - FT.com". markets.ft.com. Retrieved 2025-06-09.
- ^ "Proposed Acquisition of Buyagift – Company Announcement - FT.com". markets.ft.com. Retrieved 2025-06-09.