Draft:Astro First
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Astro First is a Malaysian pay-per-view (PPV) channel that mainly focuses on showcasing the latest movies after being premiered in cinemas three months prior. It was launched on 13 January 2011.
At its launch, it only selected three movies to be aired on Astro First. Customers who wish to buy the movies on Astro First can tune into Astro Channel 480. Astro also operated Astro Best, which focused on Hollywood abd international movies, while Astro First focused on local films.
In July 2023, Astro First began to air Hollywood movies, contributing to the cease of Astro Best service on 23 August 2023. Since then, Astro First has become Astro's sole PPV service, which airs local as well as international movies.