Submission declined on 10 June 2025 by KylieTastic (talk).

This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.

This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:

in-depth (not just brief mentions about the subject or routine announcements)
reliable
secondary
strictly independent of the subject

Make sure you add references that meet all four of these criteria before resubmitting. Learn about mistakes to avoid when addressing this issue. If no additional references exist, the subject is not suitable for Wikipedia.

If you would like to continue working on the submission, click on the "Edit" tab at the top of the window.
If you have not resolved the issues listed above, your draft will be declined again and potentially deleted.
If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors.
Please do not remove reviewer comments or this notice until the submission is accepted.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Declined by KylieTastic 5 days ago. Last edited by KylieTastic 5 days ago. Reviewer: Inform author.

Resubmit

Please note that if the issues are not fixed, the draft will be declined again.

Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Rgreenspoon (talk) 18:21, 10 June 2025 (UTC)

Advanced Creative Labs (ACL) is a Canadian artificial intelligence (AI) software company headquartered in Toronto, Ontario. The company develops an AI-native platform designed for in-house marketing teams, enabling faster development of brand strategy, creative direction, and campaign execution through a proprietary multi-agent orchestration system. ACL is known for its focus on human-in-the-loop workflows and its positioning as a strategy-first alternative to general-purpose AI tools.

History

Advanced Creative Labs was founded in 2023 by Greg Shortall, a former Executive Creative Director with over two decades of experience in the advertising industry. The company was initially incubated within the Canadian startup ecosystem and gained early recognition through its participation in the NEXT AI 2025 accelerator program.

The idea behind ACL stemmed from the growing demand among marketing professionals for AI tools that deliver more than just content generation—tools that could support strategic thinking, streamline workflows, and accelerate creative decision-making.

Product

The ACL Platform offers an end-to-end AI solution for marketing teams, combining research, insight generation, brand strategy, creative ideation, and content production. Its key differentiator is a multi-agent orchestration system, which mimics the way cross-functional marketing teams collaborate.

Features Include

Strategy development based on frameworks like the 4Cs Research synthesis from audience, brand, and performance data Creative territory generation and brief writing RFP automation tools Human oversight and iterative refinement capabilities

ACL markets its platform primarily to in-house teams, brand managers, and marketing leaders looking to reduce agency reliance and increase speed to market.

Positioning

Advanced Creative Labs positions itself as “The First AI Strategy Platform Built for In-House Marketers.” It emphasizes strategic clarity, speed, and usability over the volume-based output seen in other generative AI tools. Unlike assistive AI platforms, ACL is designed to lead the marketing process, not just support it.

Recognition

ACL was selected as one of 20 startups to participate in the NEXT AI 2025 cohort, a competitive Canadian program for AI innovation. The company has also been featured in industry webinars and conferences focused on the intersection of AI and marketing strategy.

References