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Draft:AXI Finance IFN S.A.

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AXI Finance IFN S.A.

AXI Finance IFN S.A. is a Romanian non-banking financial institution founded in 2015, headquartered in Bucharest.[1] The company is the Romanian subsidiary of the Bulgarian group Access Finance Ltd., which is part of the Management Financial Group (MFG).[2][3]

History and Establishment

AXI Finance IFN S.A. was established on October 12, 2015, as a non-banking financial institution and was registered in the Special Register of Non-Banking Financial Institutions held by the National Bank of Romania (BNR) under number RS-PJR-41-110167 as of November 4, 2024.[4] The company is also registered as a personal data operator with the National Supervisory Authority for Personal Data Processing under number 37715.[5]

The company started its operations in the Romanian market at the beginning of 2017 by launching the AXI Card credit card.[6] This product followed the success of a similar product in Bulgaria, where the parent company Access Finance offers the "White Card" (Biala Karta) since 2013.[7]

Corporate Structure

Parent Company

AXI Finance IFN S.A. is the international division of the Bulgarian company Access Finance Ltd.[8] Access Finance was founded in 2013 in Sofia, Bulgaria, and is part of Management Financial Group (MFG), a Bulgarian financial group with over 8,300 employees across more than 450 offices in Europe and North America.[9]

Management

The General Manager of AXI Finance IFN S.A. is Bogdan Dobre, serving since January 2022.[10] Bogdan Dobre has over 20 years of experience in the financial services industry, especially in consumer financing.[11] Previously, he was CEO at Garanti Consumer Finance from 2008 to 2021, achieving 138 consecutive months of profit.[12]

At the group level, Tsvetan Krastev is CEO and co-founder of Access Finance AD.[13] He identified the market need for more modern, technology-oriented financial services as early as 2013.[14]

Headquarters and Registration Details

The headquarters of AXI Finance IFN S.A. is located in Romania, Bucharest, Sector 2, Dimitrie Pompeiu Boulevard no. 5-7, Hermes Business Campus – Building C, 6th floor.[15] The company’s unique registration code is 35116319, and its trade registry number is J40/12493/2015.[16]

Products and Services

AXI Card

The company's main product is the AXI Card, an internationally valid credit card that can be used both for in-store and online payments.[17] Key features of the product include, today: 23 June 2025:

  • Credit limit: up to 4,000 RON[18]
  • Interest rate: 0.19% per day (5.9% per month) for customers who pay the full amount used[19]
  • No fees: no issuance, administration, or usage fees for payments in stores and ATMs in Romania[20]
  • Fast approval: approval process can take only a few minutes, with funds transferred to the account in as little as 15 minutes[21]
  • Minimum requirements: minimum age of 18 years and minimum income of 500 RON[22]

Application Process

The card application can be completed 100% online or by phone at 031 9033, without the need to fill out a complex form.[23] The company offers financing access regardless of the applicant's financial or social situation, including those with negative credit history.[24]

Financial and Market Performance

Launch in the Romanian Market

In the first month after launching in Romania in 2017, AXI Card attracted over 5,000 applicants.[25] More than 1,600 applications were approved and over 1,000 cards were issued to customers.[26]

Company Data

According to 2022 data, AXI Finance IFN S.A. had over 31,000 active cards (a 28% increase compared to the previous year) and an approved credit limit exceeding 7.3 million EUR (a 35% increase).[27] The company employed approximately 80 people and reported a positive EBITDA.[28]

Success in the Bulgarian Market

The original White Card product in Bulgaria has over 135,000 unique users holding a credit card from Access Finance.[29] Access Finance currently serves over 235,000 clients across Europe.[30]

Regulation and Supervision

AXI Finance IFN S.A. operates under the supervision of the National Bank of Romania and is registered in the Special Register of Non-Banking Financial Institutions.[31] The company complies with Law no. 93/2009 regarding non-banking financial institutions and Regulation no. 20/2009.[32]

To be included in the BNR Special Register, an NBFI must have own capital and borrowed funds of at least 50 million RON and a financing portfolio of at least 25 million RON.[33]

Market Position

AXI Finance positions itself as an alternative to traditional banking offers, targeting a segment that needs simple and accessible products.[34] The company considers its product as a "school product" that teaches customers the first steps in using a complex instrument such as a credit card.[35]

According to management statements, the company mainly targets young people with economic activity generating

References

[edit]
  1. ^ "Despre noi".
  2. ^ "Bulgarian Fintech Association welcomes Access Finance". 25 May 2022.
  3. ^ "Management Financial Group | Indian – Bulgarian Business Chamber". 3 February 2022.
  4. ^ "Despre noi".
  5. ^ "Despre noi".
  6. ^ "Subsidiara din România a bulgarilor de la AXI Finance au lansat cardul de credit AXI Card". 14 March 2017.
  7. ^ "White Card | Management Financial Group".
  8. ^ "Subsidiara din România a bulgarilor de la AXI Finance au lansat cardul de credit AXI Card". 14 March 2017.
  9. ^ "Management Financial Group - Company Profile & Staff Directory | ContactOut".
  10. ^ "Accessfinance".
  11. ^ "Bogdan Dobre".
  12. ^ "Accessfinance".
  13. ^ "Tsvetan Krastev". 30 May 2025.
  14. ^ "Tsvetan Krastev". 30 May 2025.
  15. ^ "Despre noi".
  16. ^ "Despre noi".
  17. ^ https://axi-card.ro
  18. ^ "AXI Card Pareri 2025 - Card de credit IFN cu dobanda 0.2%".
  19. ^ https://axi-card.ro
  20. ^ https://axi-card.ro
  21. ^ https://axi-card.ro
  22. ^ "AXI Card Pareri 2025 - Card de credit IFN cu dobanda 0.2%".
  23. ^ "AXI Finance".
  24. ^ "Despre noi".
  25. ^ "Subsidiara din România a bulgarilor de la AXI Finance au lansat cardul de credit AXI Card". 14 March 2017.
  26. ^ "Subsidiara din România a bulgarilor de la AXI Finance au lansat cardul de credit AXI Card". 14 March 2017.
  27. ^ https://iuvo-group.com/wp-content/uploads/2022/04/Presentation_AXI-Finance-IFN.pdf
  28. ^ https://iuvo-group.com/wp-content/uploads/2022/04/Presentation_AXI-Finance-IFN.pdf
  29. ^ https://www.iuvo-group.com/wp-content/uploads/2022/11/EN_Access-Finance-Ltd-PRESENTATION-last.pdf
  30. ^ "Bulgarian Fintech Association welcomes Access Finance". 25 May 2022.
  31. ^ "Despre noi".
  32. ^ "Despre noi".
  33. ^ "BNR a trecut in Registrul General 96 de IFN-uri".
  34. ^ "AXI Finance a lansat in Romania AXI Card: Care este modelul de business al unui produs importat din Bulgaria".
  35. ^ "AXI Finance a lansat in Romania AXI Card: Care este modelul de business al unui produs importat din Bulgaria".
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