Draft:AHM
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Company type | Private |
---|---|
Industry | Hospitality; Hotel management |
Founded | 2024 |
Founder | Christian Guballa |
Area served | Philippines; Southeast Asia |
Key people | Chris (Managing Director); Eppi (Head of Human Resources); Chef Erwin & Chef Noy (Co-Heads of Food & Beverage); Brett (Head of Front Office); Mykee (Head of Finance and Business Services); Aris (Head of Technology) |
Services | Full hotel management; Revenue management; Digital marketing; Hospitality software solutions; Online reputation management |
Website | https://www.approchehospitality.com |
Mission
[edit]Approche Hospitality’s mission is to transform hotel operations, elevate guest experiences, and drive sustained profitability through innovative, technology-driven strategies and local market expertise (approchehospitality.com).
Services
[edit]AHM’s comprehensive service offerings include: • Full hotel management: day-to-day operations, staffing, and guest services. • Revenue management: pricing strategy, forecasting, and analytics. • Digital marketing: online brand development, social media, and e-commerce integration. • Hospitality software solutions: system implementation and technology integration. • Online reputation management: review monitoring and guest-feedback optimization. (approchehospitality.com)
Leadership
[edit]AHM’s executive team comprises: • ‘’‘Chris’’’, Managing Director with nearly 30 years of hotel management experience. • ‘’‘Eppi’’’, Head of Human Resources with over 20 years in hospitality recruitment and talent development. • ‘’‘Chef Erwin’’’ and ‘’‘Chef Noy’’’, Co-Heads of Food & Beverage, each with over two decades of culinary expertise. • ‘’‘Brett’’’, Head of Front Office with a decade of guest services and operations experience. • ‘’‘Mykee’’’, Head of Back Office overseeing finance, procurement, and administrative functions. • ‘’‘Aris’’’, Head of Technology leading software development, analytics, and digital solutions. (approchehospitality.com)
Portfolio of Managed Properties
[edit]As of May 2025, AHM manages 7 properties with over 1,000 keys. Notable managed properties include: • Tana Beach Villas (Lian, Batangas) • Monaco Hotel (Taytay, Rizal) • SotoGrande Hotel (Bauan, Batangas) • Horizon Hotel (Romblon, Romblon) • The Tribute Hotel (Quezon City, Metro Manila) • Shepherd’s Ridge Mountain Resort (Sta. Maria, Laguna) • Likha Wellness Resort (Lipa, Batangas) (approchehospitality.com)
Awards and Recognition
[edit]• 2024 Asia-Pacific Hotel Management Awards – Excellence in Serviced Residences • 2025 Philippine Travel Industry Summit – Innovation in Boutique Hospitality
See also
[edit]• List of hotel chains in the Philippines • Tourism in the Philippines