Dorémart
 | This article needs additional citations for verification. (June 2025) |
 Logo since 2021. Doraemon's bell has been vectorized as capital "o". | |
| Industry | Retail |
|---|---|
| Founded | 2015 |
| Headquarters | |
Area served | Malaysia |
Key people | Hii Kah Hock Wong Su Ping |
| Website | www |
Dorémart (formerly known as Dorémon Supermarket) is a retail chain of Malaysia supermarket, owned by Doremart Sdn. Bhd., Sarawak.
History
[edit]Dorémart was founded in 2015 by the entrepreneurial couple, Hii Kah Hock (Chinese: 許家福) and Wong Su Ping (Chinese: 王淑萍). The name Dorémart was inspired by Hii's favourite childhood Japanese anime and manga series, Doraemon by Fujiko Fujio, as well as the series's widespread popularity within the Malaysian community. Elements of the supermarket's design were influenced by the character designs of Doraemon.[1][2]
During 2005, Hii and Wong began their business as a small grocery store of the rural area of Sri Aman, Sarawak. Thanks to the community's supports, the first outlet, named Dorémon Superstore, was established in the exact location ten years later. By the late 2010s, due to significant shifts in the retail landscape in Sarawak caused by increased market competition (red ocean strategy), Dorémon Superstore experienced extreme sales decline. With the emotional and wealth supports from the department managers, Hii decided to transit the retail chain into a diversified supermarket model.[1][2]
Prior to 2018, the chain was rebranded as Dorémon Supermarket. In 2018 and 2021, following the discussions among the department managers, and also the chain's official Facebook page public announcement with poll aimed at enhancing the overall shopping experience and avoiding potential copyright issues, the brand was officially renamed as Dorémart.[1][3][2]
On January 2020, five Doraemon's main characters statues (Doraemon, Nobita Nobi, Shizuka Minamoto, Takeshi "Gian" Goda and Suneo Honekawa) were erected near Dorémart Sarikei, becoming a small attraction among the community.[4] Followed by June 2020, Dorémart application was published in Google Apps store.
Chains
[edit]- Kuching
- Dorémart Pines Square Batu Kawa
- Dorémart Tropics City
- Kota Sentosa
- Dorémart Kota Sentosa
- Kota Samarahan
- Dorémart Taman Samarindah
- Sri Aman
- Dorémart New Sri Aman
- Dorémart Old Sri Aman
- Betong
- Dorémart Betong
- Sarikei
- Dorémart Pasar Borong Sarikei
- Dorémart Kompleks Sukan Sarikei
- Sibu
- Dorémart Sibu Jaya
- Dorémart Hanns Residence, Sibu
- Dorémart Jalan Redada, Sibu
- Dorémart Sungai Merah, Sibu
- Bintulu
- Dorémart Bintulu
Incident
[edit]On 11 April 2022, an 18-year-old male employee of Dorémart Bintulu was crushed to death by a goods hoist. 25 April 2025, Dorémart Sdn. Bhd. was fined a total of RM95,000 for failing to implement a safe working system, failing to submit the incident report within seven days, and the invalid management of the goods hoist qualification certificate.[5][6]
See also
[edit]
References
[edit]- ^ a b c "Dorémart Supermarket Chain". Facebook. Malaysia: Sarikei Innovation Center. 29 April 2024.
- ^ a b c 鄭美珍 (19 October 2024). "名人传记珍藏系列.众志成城杀出重围.许家福 主雇患难见真情". Sin Chew Sarawak (in Chinese). Malaysia.
- ^ "Logo Dorémart". Facebook. Malaysia: Doremart Supermarket. 14 June 2021.
- ^ "Selamat Datang Nobita Dan rakan-rakan ke Doremon Supermarket Sarikei". X (Twitter). Malaysia: Sarawak Aritok. 18 January 2020.
- ^ Yunus Yussop (April 11, 2022). "Supermarket worker in Bintulu crushed to death by mini goods elevator". Borneo Post Online. Malaysia.
- ^ "Keselamatan Pekerja Adalah Keutamaan - Cegah Tragedi, Elak Didenda". Facebook (in Malay). Malaysia: Dewan Usahawan Bumiputera Sarawak - DUBS Miri. 5 May 2024.