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Doceree

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Doceree
Company typePrivate
IndustryPharmaceutical & Healthcare advertising
Founded2020
FounderHarshit Jain
Headquarters
Parsippany, New Jersey
,
US
Number of locations
25
Area served
Worldwide
Key people
Harshit Jain (Founder & Global CEO)
₹26.6 crore (US$3.2 million) (2024)
WebsiteOfficial website

Doceree is a pharmaceutical advertising and healthcare marketing company headquartered in Short Hills, New Jersey.[1][2][3] It operates in 25 countries, including the United States, India, Australia, and nations in Europe and Southeast Asia.[4] The company provides platforms for pharmaceutical and life sciences organizations to communicate with healthcare professionals. Doceree maintains additional offices in Noida, India, and London, UK.[1]

History

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Doceree was founded in 2020 by Harshit Jain, an alumnus of Northwestern University and a former physician in the United States.[5][6] Harshit's career began in 2007 with Altruista Health, a startup using insurance data for health risk assessment and wellness promotion. In 2015, he sold Altruista Health to Capricorn Health Advisors. He later divested another venture, established in 2009 in India, to A.D.A.M. Ebix in 2016. Before founding Doceree, Dr. Jain worked with McCann Health as Vice President and Country Manager, taking on roles such as Innovation Lead across Asia, Europe, and the Americas.[7]

In 2019, Harshit left his position and founded Doceree.[8] The company’s name, Doceree, is derived from the Latin word docere, meaning “to teach,” which is also the root of the word “doctor” in English. Doceree launched operations in 2020,[9] initially in India and the U.S.,[1] before expanding into the UK, Europe, Asia-Pacific, and the GCC countries.[10] In June 2023, the company announced the launch of Doceree Enterprise, a demand-side platform focused on healthcare professionals.[4]

Funding

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Since its inception, Doceree has raised over $60 million in funding. In 2020, it closed a seed funding round of $1 million.[11] This was followed by an $11 million Series A round in 2022, led by Eight Roads Ventures.[12] In 2023, the company raised $35 million in a Series B round, led by Creaegis with participation from F-Prime Capital and Eight Roads Ventures.[13][4][14] In 2024, it reportedly received additional investment from Creaegis amounting to ₹113.5 crore (approximately $13.6 million).[15]

Partnerships and collaborations

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Doceree has collaborated with healthcare data providers and analytics firms, including Pulse by HIMSS, WebMD, and Phunware, to integrate first-party data into its advertising ecosystem. The company is also a member of industry organizations such as the Association of National Advertisers (ANA) and the Network Advertising Initiative (NAI).

In May 2023, Doceree entered a partnership with Hello Health Group, a health and wellness content company,[16] to expand into eight Southeast Asian countries, including Vietnam, Indonesia, Malaysia, Cambodia, Myanmar, Singapore, the Philippines, and Taiwan.[13][2][17][18]

Media initiatives

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Doceree also launched a YouTube-based interview series titled, The Next Marketing with HJ, hosted by founder Harshit Jain. The show features discussions with professionals in the healthcare marketing and pharmaceutical advertising sectors such as Harjot Singh, Ritesh Patel, Nancy Phelan, George C.D. Griffith, Jeffrey Erb, Karima Sharif-Ali, and Richard Springham.[19]

Awards

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See also

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References

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  1. ^ a b c Ghosh, Debangana (18 December 2020). "Selling Prescription Drugs Can Be a Pain". Outlook Business.
  2. ^ a b Naik, Amit Raja (2020-09-10). "Healthtech Startup Doceree Is Giving Pharma Marketing A 21st Century Digital Makeover". Inc42 Media. Retrieved 2024-06-29.
  3. ^ Nautiyal, Shardul (2021-11-02). "Digital players in pharmaceutical space can play pivotal role in bringing down healthcare cost: Harshit Jain, Doceree". Financialexpress. Retrieved 2024-06-29.
  4. ^ a b c Roy, Supriya (2023-09-28). "Physician engagement startup Doceree raises $35 million led by Creaegis". The Economic Times. ISSN 0013-0389. Retrieved 2024-06-29.
  5. ^ "Union Budget 2023-24: Health budget allocation increase necessary to plug gaps - ET HealthWorld". ETHealthworld.com. Retrieved 2024-06-29.
  6. ^ Banerjee, Samarpita (2021-02-04). "How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms". The Economic Times. ISSN 0013-0389. Retrieved 2024-12-21.
  7. ^ Team, Editorial (2020-08-12). "Doctor-turned Entrepreneur Disrupting Physician Marketing With Doceree". CXO Outlook. Retrieved 2024-06-29.
  8. ^ "This startup is helping pharma cos go digital to promote drugs, including Remdesivir". Moneycontrol. Archived from the original on 2022-07-02. Retrieved 2024-12-21.
  9. ^ Banerjee, Samarpita. "How programmatic is helping Doceree efficiently connect pharmaceutical brands and digital platforms". Business Insider. Retrieved 2024-06-29.
  10. ^ "Creaegis leads $35 mn funding in health-tech startup Doceree". VCCircle. Retrieved 2024-06-29.
  11. ^ Himatsingka, Anuradha (2020-05-12). "Physician engagement startup Doceree closes seed funding round of $1 million". The Economic Times. ISSN 0013-0389. Retrieved 2024-06-29.
  12. ^ "Venture capital's 2022 slowdown, in 4 charts | Fortune". 2022-04-08. Archived from the original on 2022-04-08. Retrieved 2024-06-29.
  13. ^ a b Manchanada, Kunal (2024-06-25). "Updated: Doceree receives $13.6 Mn from Creaegis". Entrackr. Retrieved 2024-06-29.
  14. ^ Jose, Teena (2023-09-27). "Doceree Raises $35 Million In Series B Funding". Entrepreneur. Retrieved 2024-06-29.
  15. ^ Manchanada, Kunal. "Updated: Doceree receives $13.6 Mn from Creaegis". entrackr.com. Retrieved 2025-05-10.
  16. ^ www.ETHealthworld.com. "Doceree partners with Hello Health to strengthen global footprint - ET HealthWorld". ETHealthworld.com. Retrieved 2024-06-29.
  17. ^ Sil, Debarghya (2023-09-27). "Healthcare Professional Focused SaaS Startup Doceree Raises $35 Mn From Creaegis, Others". Inc42 Media. Retrieved 2024-06-29.
  18. ^ Kapoor, Priya (2024-01-19). "Changing The Game In Pharma". Entrepreneur. Retrieved 2024-06-29.
  19. ^ "Doceree concludes 'The Next Marketing With HJ' season one feat Rob Reilly". indiantelevision.com. 2024-01-12. Retrieved 2024-06-29.
  20. ^ "Inc. 5000 2023: Meet the Fastest Growing Private Companies in America". Inc.com. Archived from the original on 2025-05-04. Retrieved 2025-05-10.
  21. ^ "Award winners 2024". www.entrepreneurindia.com. Retrieved 2024-06-29.
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