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Diptyque

From Wikipedia, the free encyclopedia
This article is about the fragrance brand. For the composition by Olivier Messiaen, see Diptyque (Messiaen).
Diptyque
Company typePrivate
IndustryLuxury goods
Headquarters
Paris
,
France
Number of locations
124 (global)
Key people
Laurence Semichon (CEO)
Revenue€199 million (2024)
OwnerManzanita Capital
Websitediptyqueparis.com

Diptyque Paris is a French luxury fragrance brand headquartered in Paris, France. Founded on 34 Boulevard Saint-Germain by a trio of French designers, its brand name is derived from the Ancient Greek word Diptych, meaning a two-panel image, a reflection of the designer's early interest in cryptography.[1] The company produces perfumes (colognes), scented candles, skincare, soaps, and oil diffusers.[1] The original boutique still operates at the same location in Paris, and the brand has 124 boutiques worldwide.[2][3]


History

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The company was founded by Yves Coueslant (a stage designer),[4] Christiane Gautrot (an interior designer) and Desmond Knox-Leet (a painter).[3] The first shop they opened sold fabric designs and various decorative items, but by 1963, they had introduced scented candles.[5] By 1968, it came out with its first eau de toilette, called L’Eau. Over the years, more perfumes and scented candles were developed with perfumers including Olivia Giacobetti, Olivier Pescheux and Fabrice Pellegrin.[4] The signature black and white labels affixed to the candles were designed and hand-drawn by Knox-Leet.[5] After Knox-Leet's sudden death in 1993, following an operation for appendicitis, Coueslant took over the design of the labels, and Mohamed Lataoui, another friend, became managing director.[4]

In 2005, Diptyque was bought by London-based private equity firm Manzanita Capital.[6]

As of 2025, Diptyque operates 124 boutiques worldwide, a significant increase from 70 in 2018. The brand has been expanding its presence in key markets, including the United States, Canada, and the United Kingdom. Notably, Diptyque opened its first Canadian store in Toronto in 2022, followed by locations in Vancouver and Montreal in 2024.[7]

Fragrances

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Products on display at Diptyque
Candles on display at Diptyque
  • L’Eau (by Norbert Bijaoui, 1968)
  • Vinaigre de Toilette (1973)[4]
  • L'Eau Trois (1975)[4]
  • Virgilio (1990)[4]
  • Philosykos (by Olivia Giacobetti, 1996)[8]
  • Eau des Sens (by Olivier Pescheux)[9]
  • Tam Dao (2003)[4]
  • Do Son (2004)[4]
  • Eau de Tarocco (by Olivier Pescheux, 2008)[10]
  • L'Ombre dans l'Eau
  • L'Autre
  • Eau Rose
  • Figuier
  • Baies
  • Fleur de Peau
  • Eau Duelle
  • Orphéon
  • Tempo
  • L'eau Papier
  • Eau de Minthé
  • Olène
  • Eau Mohéli (by Olivier Pescheux)[9]
  • Eau Nabati
  • Vetyverio
  • 34 Boulevard Saint Germain (by Olivier Pescheux)[9]
  • Oyédo
  • Eau Rihla[11]

See also

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References

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  1. ^ a b The Untold Story Behind Paris’s Most Charming Boutique The Wall Street Journal, Aleksandra Crapanzano, June 21, 2018,
  2. ^ "Diptyque Stores". Archived from the original on 2021-12-19. Retrieved 2021-05-21.
  3. ^ a b Dodds, Rosanna (2024-05-08). "Maison Diptyque lands in London". Financial Times. Retrieved 2024-10-31.
  4. ^ a b c d e f g h Lyall, Joanna (2013-11-18). "Yves Coueslant obituary". The Guardian. ISSN 0261-3077. Retrieved 2024-10-31.
  5. ^ a b Greenbaum, Hilary (2011-03-17). "Who Made Those Labels?". The 6th Floor Blog - The New York Times. Retrieved 2024-10-31.
  6. ^ Thomas, Ellen (2019-08-14). "Diptyque Is Making Scented Tattoos". WWD. Retrieved 2021-04-15.
  7. ^ Retail Insider, Staff (September 2024). "Diptyque Expanding Across Canada with Stores". Retail Insider. Retrieved 2025-04-15.
  8. ^ Burr, Chandler (2008-05-29). "Scent Notes | L'Eau des Hespérides by Diptyque". T Magazine. Retrieved 2024-10-31.
  9. ^ a b c Salibian, Sandra (2023-07-11). "Master Perfumer Olivier Pescheux Dies at 57". WWD. Retrieved 2024-10-31.
  10. ^ Chandler Burr (28 May 2009), Scent Notes: L’Eau de Tarocco by Diptyque T: The New York Times Style Magazine.
  11. ^ "All Fragrances | Diptyque Paris". Diptyque. Retrieved 2024-10-31.
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