Delhaize Serbia
_logo.svg){kind=logo} Official logo | |
| Company type | d.o.o. |
|---|---|
| Industry | Retail |
| Predecessor | Delta Maxi Group |
| Founded | 30 July 2004 (Current form) 2000 (Founded) |
| Headquarters | Jurija Gagarina 14, Belgrade , |
Number of locations | 482 stores (June 2022)[1] |
Area served | Serbia |
Key people | Gorica Jovović (Director) |
| Products | Supermarket |
| Brands | Maxi, Mega Maxi, Shop&Go |
| Services | Discount stores, hypermarket, supercenter, supermarket, superstore, other specialty |
| Revenue |  €1.368 billion (2023)[2] |
| €91.6 million (2023)[2] | |
| €66.12 million (2023)[2] | |
| Total assets | €415.67 million (2023)[2] |
| Total equity | €327.51 million (2023)[2] |
| Owner | Lion Retail Holdings (100%) |
Number of employees | 12,399 (2023) |
| Parent | Ahold Delhaize |
| Subsidiaries | TP Srbija d.o.o. |
| Website | karijera |
| Footnotes / references Business ID: 17569171 Tax ID: 103482850 [3] | |
Delhaize Serbia (full legal name: Delhaize Serbia d.o.o. Beograd) or Delhaize Maxi, is a Serbian retail company owned by Ahold Delhaize, with headquarters in Belgrade. Founded in 2000, the chain has around 482 stores in Serbia.[4] As of 2016, it has 20.60% market share in Serbia.[5]
History
[edit]In Serbia, Maxi became the biggest retail company by acquiring companies C-market and Pekabeta. In March 2011, Delhaize Group (now Ahold Delhaize) bought the Maxi supermarket chain from Serbian Delta Holding for a sum of 932.5 million euros.[6]
Since 2013, Maxi and Tempo are no longer operating in Montenegro and Albania.[citation needed]
Since 2014, Maxi and Tempo are no longer operating in Bosnia and Herzegovina. The company "Tropic Group" from Banja Luka bought the ownership of 39 retail supermarkets (Tempo, Maxi) from "Delhaize BiH".[7]
Allegations of price fixing
[edit]On October 10, the Commission for Protection of Competition launched an investigation against Delhaize Serbia, Mercator S, Univerexport, and DIS for violating competition in the market by entering into a restrictive agreement, specifically by agreeing on identical prices for certain products.[8]
The Commission monitored price movements for 35 selected products from late April 2024 to September 19, 2024 in these four retail chains. The prices were found to be virtually identical or very similar across different retailers, including during promotional periods.[9]
Belgrade Higher Public Prosecutor’s Office formed a case on 15 October 2024 after receiving Commission’s report and issued requests to the Market Inspection Sector of the Ministry of Internal and Foreign Trade for data spanning 2016-2024 regarding pricing, supply chains, and anti-competitive behaviour.[10]
Locations
[edit] |
Serbia
[edit]
Maxi is expanding quickly across Serbia, and plans to have a chain in the entire Balkan region. Some current locations are in the following cities:
|
Maxi supermarket: |
Maxi Shop&Go: |
Tempo Express: |
See also
[edit]
- List of supermarket chains in Serbia
- Ahold Delhaize
- Mega Maxi - the cash and carry/hypermarket version of Maxi
References
[edit]- ^ Delez Srbija (2022-06-09). "Delez Srbija otvorila 10 novih Maxi supermarketa u istom danu". Nova Ekonomija (in Serbian). Retrieved 2023-01-16.
- ^ a b c d e "DELHAIZE SERBIA DOO BEOGRAD". CompanyWall Business. Retrieved 2024-08-14.
- ^ Основни подаци о привредном друштву. apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
- ^ @JelenaOPavlovic (8 June 2022). "Maxi od danas 188 novozaposlenih i ukupno 482 prodavnice u sistemu" (Tweet) – via Twitter.
- ^ Škrbić, M. "Delta prodala Maksi za 932,5 miliona evra". blic.rs (in Serbian). Archived from the original on 22 October 2014. Retrieved 18 November 2013.
- ^ "Belgian Delhaize withdraws from BiH" (in Bosnian). bhdijaspora.com. bhdijaspora.com. Archived from the original on 9 August 2014. Retrieved 4 January 2016.
- ^ "Komisija za zaštitu konkurencije upala u prostorije četiri trgovinska lanca: Sumnja da su dogovarali cene". Danas (in Serbian). 2024-10-11. Retrieved 2025-07-17.
- ^ "Antimonopolska komisija ispituje vodeće trgovinske lance zbog dogovaranja cena - Nova Ekonomija". Nova Ekonomija (in Serbian). 2024-10-11. Retrieved 2025-07-17.
- ^ Evropa, Radio Slobodna (2024-10-15). "Tužilaštvo pokrenulo postupak protiv četiri trgovinska lanca u Srbiji zbog sumnje na nameštanje cena". Radio Slobodna Evropa (in Serbo-Croatian). Retrieved 2025-07-17.
External links
[edit]
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