Chocos
 | |
| Product type | Breakfast cereal |
|---|---|
| Owner | Kellogg Company |
| Country | India |
| Related brands | Chocapic |
| Markets | India |
| Website | kelloggs.in/chocos |
Chocos is a breakfast cereal manufactured by Kellogg's and sold in various European and South Asian countries.[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[2][3]
It is a hugely popular cereal in India.[2] The mascot of Chocos in India was Choco the Bear until 2005 when he was replaced by Coco the Monkey[citation needed], who is also the mascot of Cocoa Krispies.[4][failed verification]
The cereal itself is similar to Chocapic. Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spiderman.[5]
References
[edit]- ^ "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television
- ^ a b "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media Archived 2011-09-29 at the Wayback Machine
- ^ "Kellogg Aims For a chocolety bite for its consumers" - The Financial Express
- ^ "Kellogg's Chocos readies new interactive contest for kids" - Indian Television
- ^ "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line
External links
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