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Cathy Hackl

From Wikipedia, the free encyclopedia
Cathy Hackl
EducationThe University of Texas at Austin
Occupation(s)writer, chief executive officer, journalist
Websitehttps://www.cathyhackl.com/

Cathy Hackl is a Costa Rican-American futurist and author. Dubbed the "Godmother of the Metaverse",[1] she has researched and consulted on the metaverse, video games, Web3, and augmented reality.[2] Hackl's firm conviction about the significance of the Metaverse[3] has had to be tempered when metaverse products did not gain market traction in the global north, as predicted. The Metaverse however, remained popular in South Africa,[4] Nigeria, and Egypt,[5] as venture capital's investments have shifted to generative AI.[6]

Career

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In 2017, Hackl began her career in the field of technology and the dissemination of augmented reality, at HTC Vive.[7] She then joined the Magic Leap team, and by 2021, she had already launched her own business.[8] She currently disseminates her findings and contributions in media outlets such as The Wall Street Journal, WIRED and Forbes.[9]

She is currently the CEO of Futures Intelligence Group, a company dedicated to research and consulting for businesses such as Clinique[10] and P&G[11] on strategic topics related to non-fungible tokens, better known as NFTs, video games, and virtual fashion. In addition to research, Hackl disseminates metaverse topics through two podcasts: Adweek's Metaverse Marketing and Future Insiders, dedicated to marketing and web trends enthusiasts.

Publications

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  • G. Wolfe, S., Hackl. C. 2017. Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding & Communications
  • Buzzell, J., Hackl, C. 2021. The Augmented Workforce: How AI, AR and 5G Will Impact Every Dollar You Make
  • Hackl, C., Lueth, D., Di Bartolo, T. 2022. Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, U.S. Wiley

Noteworthy

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Hackl has the distinction of being the first physical and virtual person to ring NASDAQ's opening bell with her digital twin (physical and avatar form) on TV and open the financial markets.[12]

References

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  1. ^ "The One Show - Archive of Winners | The One ClubCathy Hackl | Futures Intelligence Group". www.oneclub.org. Retrieved 2025-04-02.
  2. ^ "The metaverse is coming. Cathy Hackl explains why we should care". Freethink. 27 October 2021. Retrieved 2022-05-12.
  3. ^ Hackl, Cathy. "The Metaverse Is Coming And It's A Very Big Deal". Forbes. Retrieved 2025-04-20.
  4. ^ Modise, Ephraim (2023-11-15). "The metaverse is not dead in South Africa". TechCabal. Retrieved 2025-04-20.
  5. ^ Web3Africa (2023-02-15). "African countries thriving in the Metaverse". FurtherAfrica. Retrieved 2025-04-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  6. ^ "What Happened to the Metaverse? How Zuck's VR Dream Died | Enterprise Tech News EM360Tech". em360tech.com. Retrieved 2025-04-20.
  7. ^ Zappar. "The future of XR with Cathy Hackl - Futures Intelligence Group". Zappar. Retrieved 2022-05-12.
  8. ^ O’Brien, Kyle (2021-11-30). "Boson Protocol Names Futures Intelligence Group as Metaverse Agency of Record". Retrieved 2025-04-20.
  9. ^ Hackl, Cathy. "Accessorizing The Metaverse With Luxury AR Wearable NFTs". Forbes. Retrieved 2022-05-12.
  10. ^ Nast, Condé (2021-10-19). "Clinique's first NFT ties to loyalty and products as uses expand". Vogue Business. Retrieved 2022-05-12.
  11. ^ "P&G takes first step into the metaverse with BeautySphere". Marketing Dive. Retrieved 2022-05-12.
  12. ^ "Journey Rings the Nasdaq Stock Market Opening Bell". www.nasdaq.com. Jun 17, 2022. Retrieved April 20, 2025.
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