Carlos Pérez (director)
Carlos Pérez | |
|---|---|
 | |
| Occupation(s) | Film director, music video director, graphic designer, business executive |
| Years active | 2000–present |
| Known for | Five-time Latin Grammy Award nominee and two-time winner for the music videos “Despacito” (Luis Fonsi and Daddy Yankee) and “Amor Eterno” (Marc Anthony) |
| Website | www |
Carlos Pérez is a Puerto Rican film director, music video director, graphic designer, and the Creative Director/founder of the creative studio Elastic People. He is a five-time Latin Grammy Award nominee and a two-time winner for his music videos “Despacito” (Luis Fonsi and Daddy Yankee)[1] and “Amor Eterno” (Marc Anthony).[2]
Career
[edit]In the beginning of his career, Pérez worked for a firm that specialized in automotive design, where he worked as a Senior designer for brands such as Mercedes-Benz and Porsche.[3] Pérez was also appointed creative director of the graphic design firm Pinkhaus in 2000 before eventually founding Elastic People in 2002.[3] At Elastic People, Pérez engaged in designing album covers and directing music videos for artists such as Daddy Yankee, Don Omar, Ricky Martin,[4] and Maná.
In 2004, Pérez served as the Creative Director for Daddy Yankee’s "Barrio Fino" album, designing its cover and directing the music video for the lead track, "Gasolina," which received an MTV2 Award nomination at the 2005 MTV Video Music Awards.[5][6][7]The music video also received a nomination in the MTV VMA’s Japan in the “Best Reggae Music Video“ category.[8]
In 2009, Pérez also directed the Latin Grammy-nominated documentary Free Tempo: Victory, which documented the collaboration between The London Symphony Orchestra and federal inmate Latin Hip Hop artist David Sanchez Badillo, also known as Tempo.[9][10] This work earned him a Latin Grammy nomination in the Best Long-Form video category.[10]
In 2015, he directed a music video for a bilingual song featuring Will Smith on the remix of “Fiesta” by Bomba Estéreo.
In 2017, Pérez also directed the music video for "Despacito," by Luis Fonsi and Daddy Yankee,[11][12][13] which broke five Guinness World Records and became the most-viewed music video in YouTube's history, earning a spot in Billboard's list of the "100 Greatest Music Videos of the 21st Century."[14][15][16] Also in 2017, Pérez directed the music videos for Luis Fonsi and Demi Lovato’s “Échame La Culpa”[12] and Daddy Yankee’s “Dura,”[17] which hit the #1 spot on YouTube’s Music Video Global Chart.[18]
In 2018, he directed another bilingual video "Está Rico" with Marc Anthony, Will Smith and Bad Bunny.[19][20][21]
In 2019, Apple commissioned Carlos to design covers for Latin music playlists on Apple Music.[13] He oversaw the creative direction and design of the album cover of Romeo Santos' Formula Vol.2, which was named Billboard's Album of the Decade from 2010 to 2020.
In 2024, Pérez collaborated extensively with Mexican singer Christian Nodal on music videos.[22]
He has also collaborated with artists like Bad Bunny, Ricky Martin, Don Omar, Draco Rosa, Bomba Estéreo, Laura Pausin, Demi Lovato, Ricardo Arjona, Sebastián Yatra, Maluma and many others.[23][24][25][26]
Filmography
[edit]Music Videos
[edit]| Year | Artist | Title | Awards |
| 2024 | Christian Nodal | La Corazonada | |
| 2024 | Marc Anthony | Ale Ale | Latin Grammy Nominee “Best Short Form Music Video” |
| 2024 | Christian Nodal | Kbron y Medio | |
| 2024 | Christian Nodal | Bandolebrios | |
| 2024 | Christian Nodal | No Me 100to Bien | |
| 2024 | Luis Fonsi + Laura Pausini | Roma | |
| 2024 | Marc Anthony | Punta Cana | |
| 2024 | Luis Fonsi | Santiago | |
| 2023 | Ricky Martin + Christian Nodal | Fuego de Noche, Nieve de Dia | |
| 2023 | Marc Anthony + Pepe Aguilar | Ojala Te Duela | |
| 2023 | Luis Fonsi | Buenos Aires | Berlin Music Video Awards Nominee “Best Art Direction” |
| 2023 | Don Omar + Wisin + Yandel | Sandunga | |
| 2022 | Ricky Martin | Acido Sabor | Buenos Aires Music Video Awards Nominee “Video Favorito” |
| 2022 | Luis Fonsi | Dolce | |
| 2022 | Don Omar | Let’s Get Crazy | Buenos Aires Music Video Awards Nominee “Best Choreography” / Buenos Aires Music Video Awards Nominee “Best Video Latino” Buenos Aires Video Video Awards Nominee “Best Styling” |
| 2021 | Marc Anthony | Pa’ Alla Voy | |
| 2021 | Marc Anthony | Mala | |
| 2021 | Luis Fonsi + Rauw Alejandro | Vacio | |
| 2021 | Natti Natasha + Prince Royce | Antes que Salga El Sol | |
| 2020 | Sebastian Yatra + Ricky Martin | Falta Amor | |
| 2020 | Marc Anthony | Un Amor Eterno | Latin Grammy Winner “Best Short Form” Music Video |
| 2020 | Prince Royce + Wisin & Yandel | Aventura | |
| 2020 | Yandel + J Balvin | No Te Vayas | Berlin Music Video Awards Silver Selection |
| 2019 | Marc Anthony | Lo Que Te Di | |
| 2019 | Marc Anthony | Parecen Viernes | |
| 2019 | Luis Fonsi + Nicky Jam +Sebastian Yatra | Date La Vuelta | |
| 2018 | Ricky Martin + Wisin & Yandel | Fiebre | Premios Quiero “Best Pop Video” Nominee / Latin VideoClip Awards “Best Direction” “Best Edit” “Best Tropical Video – Fusion” Winner |
| 2018 | Marc Anthony + Will Smith + Bad Bunny | Esta Rico | |
| 2018 | Daddy Yankee | Dura | MTV VMA Nominee “Best Latin Video” / Heat Latin Awards Nominee “Best Video” |
| 2018 | Romeo Santos + Juan Luis Guerra | Carmin | |
| 2017 | Yandel | Mi Religion | |
| 2017 | Romeo Santos | Imitadora | |
| 2017 | Yandel | Nunca Me Olvides | Berlin Music Video Awards Nominee “Best Cinematography” |
| 2017 | Luis Fonsi + Daddy Yankee | Despacito | Latin Grammy Winner “Best Short Form” Music Video / 5x Guinness World Record / Billboard Music Award “Top Streaming Song/Video” WInner / American Music Award Nominee “Best Video” / Heart Music Awards Nominee “Best Music Video / ADC Awards Merit / 100 Greatest Music Videos of the 21st Century (Billboard Magazine) |
| 2017 | Luis Fonsi + Demi Lovato | Echame La Culpa | MTV VMA Nominee “Best Latin Video” / Billboard Music Award “Top Streaming Song/Video” Nominee / Heat Latin Awards Nominee “Best Video” |
| 2016 | Ricky Martin | Perdoname | |
| 2015 | Yandel | Encantadora | |
| 2015 | Bomba Estereo + Will Smith | Fiesta Remix | |
| 2014 | Ricardo Arjona | Apnea | Premios Lo Nuestro “Video of the Year” Nominee |
| 2014 | Natalia Jimenez | Creo En Mi | |
| 2014 | Yandel + Daddy Yankee | Moviendo Caderas | Premios Lo Nuestro “Video of the Year” Nominee |
| 2014 | Ricky Martin | Come With Me | Premios Lo Nuestro Nominee “Video of the Year” / World Music Awards Nominee “World’s Best Video” |
| 2013 | Draco Rosa + Ricky Martin | Mas y Mas | Premios Juventud Nominee “My Favorite VIdeo” - Premios People En Español “Best Video” Nominee |
| 2013 | Marc Anthony | Vivir Mi Vida | Premios People EN Español “Best Video” Nominee |
| 2013 | Yandel | Hable De Ti | World Music Awards Nominee “World’s Best Video” / Premios Lo Nuestro Nominee “Video of the Year” |
| 2012 | Prince Royce | Cosas Pequeñas | Premios Juventud Winner “My Favorite Video” |
| 2011 | Marc Anthony | A Quien Quiero Mentirle | |
| 2010 | Ricky Martin | Lo Mejor de Mi Vida Eres Tu | Latin Grammy Nominee ‘Best Short Form Musić Video” / Premios Juventud Nominee “My Favorite Video” |
| 2010 | Daddy Yankee | Grito Mundial | |
| 2010 | Los Temerarios | Loco Por Ti | |
| 2010 | Daddy Yankee | Descontrol | |
| 2009 | Mala Rodriguez | Volvere | |
| 2009 | Don Omar | Virtual Diva | |
| 2009 | Don Omar | The Chosen | |
| 2009 | Don Omar | System Upgrade | |
| 2009 | Don Omar | Sexy Robotica | |
| 2006 | Daddy Yankee | Rompe | MTV VMAs “Best Hip Hop Video” Nominee |
| 2006 | Daddy Yankee + Snoop Dogg | Gangsta Zone | |
| 2005 | Don Omar + Tego Calderon | Bandoleros | |
| 2005 | Don Omar | Donqueo | |
| 2004 | Daddy Yankee | Corazones | |
| 2004 | Daddy Yankee | Gasolina | Premios De La Gente “Music Video of the Year” Winner / Nominee MTV VMA’s MTV2 “Best Music Video“ / MTV VMA’s (Japan) “Best Reggae Music Video“ Nominee / Track added to the Library of Congress Recording Registry |
| 2004 | Daddy Yankee | King Daddy | |
| 2003 | Ricky Martin | Tal Vez | Premios De La Gente “Music Video of the Year” Winner |
| 2003 | Ricky Martin | Jaleo | Premios Lo Nuestro “Video of the Year” Nominee / Viva Tv Awards “Best International Music Video” |
Documentaries
[edit]| Year | Artist | Title | Awards |
| 2024 | Marc Anthony | Muevensen: Creative Conversation with Lin-Manuel Miranda | Webby Awards Honoree |
| 2024 | Christian Nodal | Pal’Cora | |
| 2019 | Juanes | Aire Fresco | |
| 2009 | Free Tempo | Victory | Latin Grammy Nominee ‘Best Long Form Musić Video |
| 2005 | Daddy Yankee | Barrio Fino En Directo |
References
[edit]- ^ "'Despacito' video takes home Latin Grammy". Samoa Observer. Retrieved 2025-04-20.
- ^ "THE LATIN ACADEMY OF RECORDING ARTS & SCIENCES, INC. 22nd Annual Latin GRAMMY Awards®" (PDF). Archived from the original (PDF) on November 3, 2021.
- ^ a b Ramos-Weiner, Maribel (2005-09-27). "Carlos Pérez de Elastic People: Nos adaptamos a cada proyecto". PRODU (in Spanish). Retrieved 2025-04-20.
- ^ "Latin Singer Lookbooks". TrendHunter.com. Retrieved 2025-04-20.
- ^ Fajardo, Ingrid (2024-08-27). "Carlos Perez hizo los videos de 'Barrio Fino' de Daddy Yankee: Esta es su verdadera historia". Billboard (in European Spanish). Retrieved 2025-04-20.
- ^ Cobo, Leila (2014-08-10). "Daddy Yankee Remembers 'Gasolina' 10 Years Later: 'I Knew It Was a Home Run'". Billboard. Retrieved 2025-04-20.
- ^ "MTV Music Video Awards 2005 - Nominees of note". Life. Retrieved 2025-04-20.
- ^ "MTV Video Music Awards Jepang 2006 | S1 | Terakreditasi | Universitas STEKOM Semarang". p2k.stekom.ac.id. Retrieved 2025-06-30.
- ^ "El rapero Tempo finaliza sentencia de once anos y seis meses por narcotrafico". San Diego Union-Tribune. 2014-04-07. Retrieved 2025-04-20.
- ^ a b "La historia de Tempo -VÍDEOS". Primera Hora (in Spanish). 2013-10-09. Retrieved 2025-04-20.
- ^ "The making of 'Despacito,' a love letter to Puerto Rico, and its rise to the top". ABC News. Retrieved 2025-04-20.
- ^ a b EFE (2017-07-09). "Vídeo de "Despacito" resalta símbolos culturales y de folclor de Puerto Rico". Los Angeles Times en Español (in Spanish). Retrieved 2025-04-20.
- ^ a b EFE (2019-04-03). "Director boricua vídeo de "Despacito" diseña portadas temas para Apple Music". Los Angeles Times en Español (in Spanish). Retrieved 2025-04-20.
- ^ "Luis Fonsi receives seven Guinness World Records titles for global chart-topper Despacito". Guinness World Records. Archived from the original on 2025-04-12. Retrieved 2025-04-20.
- ^ Billboard Staff (2018-07-24). "The 100 Greatest Music Videos of the 21st Century: Critics' Picks". Billboard. Retrieved 2025-04-20.
- ^ Spanos, Brittany (2015-10-13). "The Billion View Club: YouTube's Most Watched Music Videos". Rolling Stone. Retrieved 2025-04-20.
- ^ "VIDEO: La 'dura' y colorida propuesta de Daddy Yankee adelanta su lanzamiento". Los Angeles Times en Español (in Spanish). 2018-01-19. Retrieved 2025-04-20.
- ^ Fernandez, Suzette (2018-03-12). "Luis Fonsi and Demi Lovato's 'Echame La Culpa' Video Joins YouTube's One Billion Views Club". Billboard. Retrieved 2025-04-20.
- ^ "2018 Latin GRAMMYs: Marc Anthony, Bad Bunny and Will Smith to Open Awards Show With 'Está Rico'". whas11.com. 2018-11-02. Retrieved 2025-04-20.
- ^ Cobo, Leila (2018-09-26). "Marc Anthony, Will Smith and Bad Bunny Team Up For New Song 'Está Rico': Exclusive". Billboard. Retrieved 2025-04-20.
- ^ Fitzgerald, Trent (2015-10-16). "Will Smith and Bomba Estereo Get Down at Industrial Dance Party in 'Fiesta' Video". The Boombox. Retrieved 2025-04-20.
- ^ Hernandez, Jeanette (2024-10-24). "WATCH: Christian Nodal Blends Mariachi with Bachata in 'La Bachatita'". Remezcla. Retrieved 2025-04-20.
- ^ Roiz, Jessica (2022-07-29). "Ricky Martin Takes Us Behind the 'Magic' of His 'Acido Sabor' Music Video: Exclusive". Billboard. Retrieved 2025-04-20.
- ^ Lopez, Julyssa (2022-09-29). "Don Omar's 'Let's Get Crazy' With Lil Jon Is a Delightful Blast From the Past". Rolling Stone. Retrieved 2025-04-20.
- ^ Raygoza, Isabela (2013-01-16). "Draco Rosa celebrates VIDA in collaboration with Ricky Martin, Calle 13, Tego Calderon, Bunbury, etc". Remezcla. Retrieved 2025-04-20.
- ^ admin@twk (2017-11-29). "Luis Fonsi & Demi Lovato release 'Échame La Culpa'". MN2S. Retrieved 2025-04-20.