Brutus (magazine)
 | |
| Categories | Men's magazine |
|---|---|
| Frequency | Bi-monthly |
| Founded | 1980 |
| First issue | May 1980 |
| Company | Magazine House |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
| Website | |
Brutus (ブルータス) is a Japanese men's magazine focusing on pop culture, lifestyles, and culture in Tokyo, Japan by Magazine House.[1][2]
History
[edit]Brutus was started in 1980.[3][4][5] The first issue of the magazine appeared in May 1980.[6]
The magazine's logo was designed by art director Seiichi Horiuchi, who also designed the logos for sister publications Popeye, an an, and Olive.[7] The logo directly references Popeye's nemesis Brutus from E. C. Segar's King Features comic, with letterforms terminating in broken lines that resemble the character's spiked beard.[7]
In 1998, a design and architecture-focused special edition called Casa Brutus was launched, which became a standalone monthly publication in 2000.[8]
Publication
[edit]The publisher is Tokyo-based company Magazine House.[4] The magazine was published monthly[9] and biweekly.[10] It is now published on a bimonthly basis.[4] It has sister publications, an an, Popeye, Casa Brutus, and Olive.[3][4]
Reception
[edit]Described as popular,[11] Brutus had a circulation of 88,543 as of May 2009[update] with a target audience of 20- to 50-year-old trend-conscious males.[9] One of its former editors-in-chief is Kazuhiro Saito.[12]
In 2013, the magazine and Popeye received best magazine award.[13]
References
[edit]- ^ Bratt, L. Erik (13 May 1992). "Clear Sailing for Some". The San Diego Union-Tribune.
- ^ Holley, David (27 March 1995). "Japanese Guru". Los Angeles Times.
He was interviewed sympathetically, for example, for an article on new religions published in the well-respected magazine Brutus in 1991.
- ^ a b "History of Magazines in Japan: 1867–1988". Kanzaki. Retrieved 24 April 2016.
- ^ a b c d Wilson, Fiona (November 2015). "Press Ahead". Monocle. No. 88. Retrieved 28 April 2016.
- ^ Moeran, Brian (1996). A Japanese Advertising Agency: An Anthropology of Media and Markets. University of Hawaii Press. p. 304. ISBN 978-0-8248-1873-9.
- ^ "A Guide to the Bold and Vibrant Japanese Magazines That Matter". Typorn. 7 April 2016. Retrieved 30 April 2016.
- ^ a b "Brutus, May 1, 1984". People's Graphic Design Archive. 5 May 2022. Retrieved 4 July 2025.
- ^ "Casa Brutus Magazine Questionnaire: Editor in Chief Ko Matsubara". Designboom. 2 January 2013. Retrieved 2 January 2013.
- ^ a b "Brutus Magazine Seeks Saipan Appeal for Cartoon Magazines". Saipan Tribune. 2 May 2009. Retrieved 4 November 2009.
- ^ The Far East and Australasia 2003. Psychology Press. 2002. p. 625. ISBN 978-1-85743-133-9.
- ^ "How-to Guides Ever Popular with Japanese". The Pantagraph. Associated Press. 14 January 1991.
"How-to magazines attract Japanese readers, who are always fearful of doing something different, by showing a standard of what people should be doing," said Masayoshi Kinjo, editor of the popular men's magazine Brutus.
- ^ Parker, Ginny (11 July 1999). "In Japan, Beauty Salons Are Busy with Men Seeking 'Pretty Boy' Look". The Seattle Times. Tokyo. AP. Retrieved 25 July 2021.
- ^ "The Fifth Best Magazine Award Winners Including Brutus and Popeye Announced". Fashion Headline. 19 March 2013. Archived from the original on 3 June 2013. Retrieved 30 April 2016.
External links
[edit]- (in Japanese) Official website