Bay rum
Bay rum is a type of cologne and aftershave lotion.[1] Other uses include as under-arm deodorant, fragrance for shaving soap and hair cream, as well as a general astringent.

Origins
[edit]It is a distillate that was originally made in Saint Thomas and probably other West Indian islands[2] starting around 1840[3] from rum and the leaves and/or berries of the West Indian bay tree, Pimenta racemosa.
John Maisch identified the leaf in the herbarium at the Philadelphia Academy of Natural Sciences, collected in Saint Croix, "by the late Dr. Griffith", which was identified as Myrcia acris, now transferred to the genus Pimenta. Maisch added that it was "very probable that various species are made use of for the same purpose." According to an 1889 reference, other ingredients may be citrus and spice oils, the most common being lime oil and oil of cloves. A drop of oil of cloves is added to two parts bay oil and one part pimento oil in one of two recipes for bay rum;[4] the aromatics are steeped in alcohol and as a last step an equal part of "good rum" is added, and cinnamon.
Popularity
[edit]
It was first made fashionable in New York[5] and other American cities before it was available in Europe.[6][7]
Rexall drug stores sold bay rum (example pictured) during and after the Prohibition era in the United States, labeling it as "for external use only", but with 58% grain alcohol it was often used as a legal, if somewhat toxic, source of beverage alcohol.[8] A 1933 recording by Clarence "Tom" Ashley and Gwen Foster, Bay Rum Blues, references drinking bay rum purchased from the Raylass[9][10] chain department store in Gastonia, North Carolina.[11]
Products
[edit]Proprietary bay rum lotions are produced by labs in several West Indian countries, as well as American and European fragrance companies. Production of the original bay rum from St. Thomas by A. H. Riise commenced in 1883 and was first marketed as a tonic; the company continues to produce a range of men's products locally in the US Virgin Islands under the St. Johns Bay Rum brand.[12] Other producers include Caswell-Massey, Royall of Bermuda, and DS & Durga.
The bay laurel, the "bay leaves" in common culinary use, are from a completely unrelated species, Laurus nobilis, and not the West Indian bay tree. Bay laurel can be used to produce a similar, although not identical, product.[13]
References
[edit]- ^ "History of St Johns Bay Rum". stjohnsbayrum.com. St Johns Fragrance Company.
- ^ Maisch, John M. (1861). "On the Origin of Bay Rum". American Journal of Pharmacy. 33. Philadelphia: 289.
- ^ "History of St Johns Bay Rum Brand - St Johns Fragrance Company".
- ^ "Practical notes and formulæ". The Chemist and Druggist. 34: 576. 1889.
- ^ Alice M. Coats, Garden Shrubs and their Histories (1964) 1992, s.v. "Laurus"
- ^ "That it is little known in Europe may also be judged from the fact that it is not even mentioned in Piesse's Art of Perfumery" (Maisch 1861); George William Septimus Piesse, The Art of Perfumery (1857)
- ^ A recipe for bay rum from the Philadelphia College of Pharmacy was included in The Pharmaceutical Journal (Pharmaceutical Society of Great Britain) 23 February 1878:679
- ^ Stills in the Hills, a 2012 exhibit at the White River Valley Museum, Auburn, Washington.
- ^ "'Remember When, Chattanooga?' Effron's was a leading department store". Chattanooga Times Free Press. 2 June 2023. Retrieved 1 March 2025.
- ^ Taylor, George (23 April 2012). "Former Craig & Wilson Carriage Company Gastonia, NC". George Lansing Taylor Collection Main Gallery. Retrieved 1 March 2025.
- ^ Archived at Ghostarchive and the Wayback Machine: Ashley & Foster Bay Rum Blues (1933). YouTube.
- ^ "St Johns Bay Rum Aftershave - The Original Bay Rum".
- ^ McCamant, J.M. (1908). Mack's Barbers' Guide. pp. 94–95.