Barrett Hofherr
| Company type | Private |
|---|---|
| Founded | December 2012 |
| Headquarters | , |
Key people | Jamie Barrett, Matt Hofherr |
Number of employees | 45+ |
| Website | barretthofherr |
Barrett Hofherr (formerly Barrett) is an American advertising agency headquartered in San Francisco, California that was founded in December 2012.[1]
The agency is led by Jamie Barrett, who serves as Chief Creative Officer, and Matt Hofherr, Chief Strategy Officer.[2] Barrett Hofherr has worked with clients including Habit Burger & Grill and Sutter Health.[3][4]
History
[edit]Before founding Barrett Hofherr, Jamie Barrett held creative leadership roles at prominent agencies such as Wieden + Kennedy, Goodby Silverstein & Partners, Fallon, and Chiat Day. He was named Adweek’s National Creative Director of the Year and was listed in Creativity magazine’s Top 50 Creatives for three consecutive years, 2006,[5] 2007[6] and 2008.[7]
Matt Hofherr previously co-founded the agency MUH-TAY-ZIK | HOF-FER (M/H) in 2010, which was named Advertising Age’s Small Agency of the Year in 2014.[8]
The agency was founded in 2012 as Barrett by Jamie Barret.
The company has received multiple honors from Advertising Age's Small Agency Awards, including the title of West Coast Small Agency of the Year in 2018.[9]
In 2024, the company acquired the creative agency Funworks [10]. That same year, the agency launched Double E Analytics, a strategic analytics company aimed at enhancing brand measurement. As part of this launch, they introduced the Brand Momentum Score, a proprietary, scientifically validated tool designed to evaluate how effectively a brand captures attention, creates emotional impact, and drives cultural relevance.[11] The score provides insights into a brand’s trajectory and offers guidance on building momentum for growth.
References
[edit]- ^ intern, Ben Levinson | Exedra (14 August 2019). "Ad man looks at history, future of the business | Interview with Jamie Barrett". Piedmont Exedra. Retrieved 2022-06-17.
- ^ "BarrettSF Names Four New Partners in Response to a Year of Growth". adweek.it. 24 August 2021. Retrieved 2022-06-17.
- ^ Barrett Hofherr Creates New Work for Re-introduction of Sutter Health
- ^ Barrett Hofherr Delivers Habit Burgers & Grill’s Double Charburgers to First-timers with High-Octane Stunts, VideoAmp, Chime, DoorDash, Airbnb, Walmart, and Niantic.
- ^ "Jamie Barrett Departs Goodby, Silverstein & Partners". Ad Age. 2012-05-08. Retrieved 2022-06-17.
- ^ "Jamie Barrett, Steve Simpson, Will McGinness". Ad Age. 2008-02-19. Retrieved 2022-06-17.
- ^ "The 2009 Creativity 50: Jamie Barrett and Steve Simpson". Ad Age. 2009-02-10. Retrieved 2022-06-17.
- ^ "A Closer Look at Our 2014 Small Agency of the Year: Muhtayzik Hoffer". Ad Age. 2014-07-28. Retrieved 2022-06-17.
- ^ "Small Agency of the Year, West, Gold: BarrettSF". Ad Age. 2018-07-23. Retrieved 2022-06-17.
- ^ "Barrett Hofherr acquires Funworks—behind the move". Ad Age. 2025-09-25.
- ^ "The era of brand awareness is over". Fast Company. 2025-05-22.