BITE Beauty
| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 2011 |
| Founder | Susanne Langmuir |
| Defunct | 2022 |
| Fate | Acquired and brand retired |
| Successor | Lip.Lab |
| Headquarters | , |
| Parent | Kendo Holdings |
| Website | www |
BITE Beauty was a Canadian cosmetics company specializing in lip products. The brand was carried exclusively at Sephora.[1] The company was acquired by Kendo Holdings, a company owned by LVMH, in 2014 and the name of the brand was replaced by Lip.Lab in 2022.[2]
All BITE's products were made with food-grade, vegan ingredients and were infused with resveratrol.[3][4] The factory was located in Toronto; by 2015, the factory produced around 2,000 items a day.[5]
History
[edit]The brand was founded by Susanne Langmuir in 2011 and launched in 2012.[6][2]
As of 2022, BITE Beauty ceased to exist.[7] BITE Beauty now operates as "Lip.Lab", a brick-and-mortar retailtainment experience where customers can create their own lipsticks choose the texture, scent, case color and have a selected name engraved on the lipstick tube and lip balms.
As of December 2022, there were 10 lip labs in operation, the locations include:
- Two boutiques in New York City: Soho (the flagship store) and Williamsburg
- Toronto
- Two boutiques in California: Irvine and Los Angeles
- Las Vegas
- West Loop Chicago
- Northpark Center, Dallas
- Paris at La Bon Marche
- Downtown Nashville
References
[edit]- ^ Ansari, Sadiya (2015-03-19). "Sephora shows fresh face in Canadian makeup retail". The Toronto Star. Retrieved 2017-08-13.
- ^ a b "Kendo Acquires Bite Beauty". Global Cosmetic Industry. Retrieved 2017-08-14.
- ^ "FAQ | About". Bite Beauty.
- ^ Strauss, Alix (2013-12-11). "BITE BEAUTY: Lip service you want". NUVO Magazine. Retrieved 2017-08-13.
- ^ "Meet Bite Beauty Founder Susanne Langmuir". Retrieved 2017-08-14.
- ^ Murphy, Jessica (2017-07-24). "How Bite Beauty is building an all-natural lipstick business". BBC News. Retrieved 2017-08-14.
- ^ "Bite Beauty Announced It's Going Out of Business". Allure. 2022-05-17. Retrieved 2023-02-23.