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Ay Yola

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Ay Yola
OriginUfa, Russia
GenresFolk-pop
Years active2024 (2024)–present
LabelsMTS
Members
  • Ruslan Shayhitdinov
  • Adel Shayhitdinova
  • Rinat Ramazanov

Ay Yola (Bashkir: Ай Йола, Ay Yola)[1][2][3] is a Russian Bashkir-language folk-pop musical group, which was formed in Ufa in 2024.

Ay Yola is most famous through its 2025 debut single "Homay", which went viral internationally, notably in the Turkic states: Kazakhstan, Turkey, Uzbekistan, Kyrgyzstan, and Turkmenistan.[4][5][6][7] Additionally, the song topped the airplay and streaming charts in Russia and got into top 10 of airplay charts in Commonwealth of Independent States, Kazakhstan, Latvia and Moldova.

Name

[edit]

The name of the group Ay Yola comes from the Bashkir[4] words "Ay" (Cyrillic: Ай) and "Yola" (Cyrillic: Йола).[8] Connecting the group name to the Ural-batyr legend, member Rinat Ramazanov explains its meaning to be "universal laws, charter", "set of rules of the universe": don't kill, don't steal, respect your elders, protect your juniors.[4]

Members

[edit]

The group has three members:

Support of Russian invasion of Ukraine

[edit]

Kazakh journalist Azamat Omarov and Ukrainian media reported that the leader of Ay Yola, Rinat Ramazanov, has openly supported the Russian invasion of Ukraine on his VK page.[12] His social media account included a repost raising funds for the Russian army and a post of Ramazanov sending his brother off to the "special military operation". Ramazanov is noted as previously being an active member of pro-government organizations, including as Chairman of the All-Russian Kurultai of the Bashkir Youth.[13]

History

[edit]

The Ay Yola group[14] was founded from representatives of two other musical groups. Ruslan and Adel Shayhitdinovs began their creative work in the Musume project in 2010, and Rinat Ramazanov is the lead singer and leader of the "Argymak" ethno group. Ruslan Shayhitdinov and Rinat Ramazanov met in 2024 while writing the song "My Ufa", dedicated to the 450th anniversary of the founding of Ufa. Acquaintance and joint work inspired the musicians to create a new project, in which modern sound is combined with ethnic motives and the epic of Ural-batyr. Thus, within 10 months, a music album of the same name with the Bashkir epic was created. The second track Homay[15] was especially viral in Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan[16][17] and Russia.[18]

Style

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The band's musical style is characterized by a monotonous rhythm reminiscent of the clatter of hooves and the use of repetitive musical phrases. A special atmosphere is created by a deep, monotonous bass. The song Homay additionally includes throat singing.[19]

Discography

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Singles

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List of singles as lead artist, showing year released, chart positions and album name
Title Year Peak chart positions Album
RUS
Air.
[20] 		RUS
Stream.
[21] 		BLR
Air.
[22] 		CIS
Air.
[23] 		EST
Air.
[24] 		KAZ
Air.
[25] 		LAT
Air.
[26] 		LTU
Air.
[27] 		MDA
Air.
[28]
"Homay"[29] 2025 1 1 25 5 183 3 4 15 4 Non-album singles
"Tugan Tel"[30] — — — — — — — — —
"Batyr"[31] — — — — — — — — —
"Yola"[32] — 96 — — — — — — —
"Homay"[33]
(version with Dima Bilan) 		— 87 — — — — — — —
"Ural vasyaty"[34] — — — — — — — — —
"—" denotes items which were not released in that country or failed to chart.

References

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  1. ^ "Ay Yola төркөмө ағзалары". kungak.ru (in Bashkir).
  2. ^ "Ay Yola төркөмөнә лайыҡлы бүләк!". bashgazet.ru (in Bashkir).
  3. ^ "«Һомай»ҙы йырлаған «AY YOLA» төркөмө артистарына дәүләт наградалары". agideljurn.ru (in Bashkir).
  4. ^ a b c d e Лейла Аралбаева (16 February 2025). "Башкирский альбом на основе эпоса «Урал-батыр» выходит на российском лейбле". ИА «Башинформ». Retrieved 28 March 2025.
  5. ^ a b c Анна Красюк (26 March 2025). "Новая «Пыяла»? Как все сошли с ума по песне башкирской фолк-группы Ay Yola". Афиша Daily. Retrieved 28 March 2025.
  6. ^ Юлия Байджанова (24 March 2025). "Песня из Башкирии «Хомай» завирусилась в СНГ". «Аргументы и Факты». Retrieved 28 March 2025.
  7. ^ Дмитрий Ханчин (26 March 2025). "Новая музыка недели: ATL, AY YOLA, Рушана и Сюзанна". Сетевое издание «РБК» (in Russian).
  8. ^ Аишев И. А.. Биишев Ә. Г., Зәйнуллина Г. Д., Ишмөхәмәтов З. Ҡ., Кусимова Т. Х.. Ураҡсин З. Ғ., Яруллина У. М. (1993). Башҡорт теленең һүҙлеге (in Bashkir). Moscow: Русский язык. p. 32. ISBN 5-200-01089-6.{{cite book}}: CS1 maint: multiple names: authors list (link)
  9. ^ a b c "Ay Yola удостоились звания народных и заслуженных артистов Башкортостана за мировой хит". Электронное СМИ "Татар-информ" (in Russian). 14 April 2025.
  10. ^ a b c "В Башкирии участники группы Ay Yola удостоены почётных званий за песню Homay". TASS (in Russian). 14 April 2025.
  11. ^ "Лидером башкирской молодёжи стал музыкант Ринат Рамазанов". mgazeta.com (in Russian). 5 September 2016. Retrieved 10 April 2025.
  12. ^ Yurasov, Stas (8 April 2025). "Russian track Homay went viral on Ukrainian TikTok. Co-founder of Bashkir band accompanied brother to war against Ukraine". Dev. Retrieved 26 July 2025.
  13. ^ Jaqypov, Asqar (31 March 2025). "Лидера башкирской группы Ay Yola заподозрили в поддержке войны в Украине". ulysmedia.kz (in Russian). Retrieved 25 July 2025.
  14. ^ Вочовский, Роберт (8 April 2025). "Песня из России рвёт чарты в США и, внезапно, на Украине". Севастопольский новостной портал "ForPost" (in Russian). Retrieved 9 April 2025.
  15. ^ Подволоцкий, Алексей (6 April 2025). "Башкирская группа Ay Yola вышла в мировой топ за четыре месяца: скрытый смысл хита Homay". ura.news (in Russian). Retrieved 18 April 2025.
  16. ^ Группа Ay Yola поблагодарила Туркменистан за теплый прием
  17. ^ [1]
  18. ^ Муллахметова, Алсу (26 March 2025). "Руслан Север: Мы называем Адель «Наша Хумай»". mgazeta.com. Retrieved 28 March 2025.
  19. ^ Некрасова, Ольга (25 March 2025). "Кто такие AY YOLA и как они взорвали интернет". gala.evening-kazan.ru (in Russian).
  20. ^ Peak chart positions for singles in Russian Airplay:
  21. ^ Peak chart positions for singles in Russian Streaming:
  22. ^ Peak chart positions for singles in Belarusian Airplay:
  23. ^ Peak chart positions for singles in Commonwealth of Independent States Airplay:
  24. ^ Peak chart positions for singles in Estonian Airplay:
  25. ^ Peak chart positions for singles in Kazakh Airplay:
  26. ^ Peak chart positions for singles in Latvian Airplay:
  27. ^ Peak chart positions for singles in Lithuanian Airplay:
  28. ^ Peak chart positions for singles in Moldovan Airplay:
  29. ^ "Homay – Single – Album by AY YOLA on Apple Music". Apple Music. 14 March 2025. Retrieved 25 July 2025.
  30. ^ "Tugan Tel – Single – Album by AY YOLA on Apple Music". Apple Music. 18 April 2025. Retrieved 25 July 2025.
  31. ^ "Batyr – Single – Album by AY YOLA on Apple Music". Apple Music. 26 May 2025. Retrieved 25 July 2025.
  32. ^ "Yola – Single – Album by AY YOLA on Apple Music". Apple Music. 13 June 2025. Retrieved 25 July 2025.
  33. ^ "Homay – Single – Album by AY YOLA & Dima Bilan on Apple Music". Apple Music. 25 June 2025. Retrieved 25 July 2025.
  34. ^ "Ural Vasyaty – Single – Album by AY YOLA on Apple Music". Apple Music. 18 July 2025. Retrieved 25 July 2025.
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