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Atlantic Music Group

From Wikipedia, the free encyclopedia
Atlantic Music Group
Parent companyWarner Music Group
Founded2004
GenreVarious
Country of originUnited States
Official websiteatlanticrecords.com

Atlantic Music Group (formerly known as Atlantic Records Group until October 2024) is an umbrella label owned by Warner Music Group.[1] It consists of three major labels: 300 Entertainment, 10K Projects, and Atlantic Records. The CEO is Elliot Grainge.[2] In total, the label group has nearly three hundred artists on its roster.

History

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In 2004, Time Warner sold Warner Music to a group of private investors. As a cost-cutting maneuver, the new owners of Warner Music Group merged Atlantic Records with its sister, Elektra Records, to form The Atlantic Records Group. Upon the merger, Elektra became largely dormant, with most of its retained roster absorbed by Atlantic. In the years to follow, Atlantic Records Group would add a host of other labels to its umbrella, including: Roadrunner Records, Fueled by Ramen, Custard Records and Maybach Music Group. Elektra was reactivated as a brand of Atlantic Records Group in 2009.[3] The same year Atlantic's dance and hip hop imprint Big Beat Records, which scored notable success for most of the 1990s (but had been in hibernation since 1998) was also relaunched.

On June 18, 2018, Warner Music Group announced the formation of Elektra Music Group to be launched as a stand-alone, independently managed primary label at WMG on October 1. Splitting off from Atlantic Records Group, EMG will take with it five labels that previously operated under the Atlantic group (including Elektra Records), three label staff, and a handful of major artists. Elektra's independence renews the WEA (Warner-Elektra-Atlantic) triad that had for decades mark the original company organization. Elektra co-presidents, however, will answer to Atlantic Records Group Chairman/CEO Craig Kallman and Chairman/COO Julie Greenwald.[4]

In 2020, Atlantic Records announced the relaunching of its original subsidiary label Atco Records, under the authority of its A&R President Pete Ganbarg. This reactivation of Atco Records marks the first time in over 25 years that the label has actively operated under the Atlantic Records umbrella.

In 2024, Elliot Grainge become CEO. Atlantic Records Group was renamed to Atlantic Music Group. 300 Elektra Entertainment was dissolved, with imprints remaining under Atlantic Records.[2] The three boutique labels from Oct 1 2024 to present day are 300 Entertainment, 10K Projects, and Atlantic Records[2]

Labels

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Atlantic Records UK

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Atlantic Records UK
Parent companyWarner Music Group
Founded2004 (2004)
FounderMax Lousada
Distributor(s)
Country of originUnited Kingdom
LocationLondon
Official websiteatlanticrecords.co.uk

Atlantic Records UK is a British record label used as copyright-holder for UK releases on the Atlantic label.[5] It was founded in June 2004 when Warner Music Group bought East West Records from Time Warner and rebranded its UK operation.[6] The first Chairman was Max Lousada, previously Head of A&R at Mushroom Records UK[7] and, as of June 2019, chairman and CEO Warner Music UK.[8] In 2011 Atlantic Records UK was named Label of the Year at the Music Week Awards.[9] In the same year, The Guardian put Lousada joint 20th in its "Music Power 100" list of influential figures in the UK music industry. He shared his place with John Reid and Christian Tattersfield, both from Warner.[10] In October 2011, the7stars advertising agency announced it had won a pitch to handle Atlantic Records UK's £2 million media planning and buying account, taking over from ZenithOptimedia.[11] In 2014, Ben Cook was appointed president, Atlantic Records UK, reporting to Lousada.[12][13] In 2019, the label was reconfigured around A&R, Promotions, Marketing, Publicity, Creative and Audience.[14][15]

By 2010, their artists included Flo Rida, Jay-Z, T.I., Lupe Fiasco, B.o.B, Missy Elliott and Plan B[16] and by 2014 the list included Paolo Nutini, Ed Sheeran, Birdy, Rudimental, Marina and the Diamonds, Rumer, Twenty One Pilots, Lykke Li, Santigold and Clean Bandit.[17] Current and older releases are listed on Discogs.[5]

References

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  1. ^ "Warner Music Group: Subsidiaries of the Registrant". U.S. Securities and Exchange Commission. Archived from the original on August 21, 2023. Retrieved May 5, 2022.
  2. ^ a b c "Atlantic Music Group Begins New Era". September 23, 2024.
  3. ^ Martens, Todd (October 4, 2012). "Dangerbird co-founder Jeff Castelaz to head Elektra Records". Los Angeles Times. Retrieved June 19, 2018.
  4. ^ Aswad, Jem (June 18, 2018). "Warner to Launch Elektra Music Group as Stand-Alone Company". Variety. Retrieved June 18, 2018.
  5. ^ a b "Atlantic Records UK Label : Releases : Discogs". Discogs. Retrieved July 2, 2019.
  6. ^ Rushe, Dominic (June 27, 2004). "Classic label is reborn - in the heart of Darkness". Sunday Times.
  7. ^ "Warner Music Group announces departure of CEO of Warner Music UK". Datamonitor. October 4, 2014.
  8. ^ "Max Lousada". Companies House.
  9. ^ "Music Week award winners". Music Week. May 26, 2011. Retrieved April 12, 2013.
  10. ^ Guardian Unlimited (May 26, 2011). "Guardian Unlimited: The Music Power 100: the logic behind the list". The Guardian.
  11. ^ Maden, Sophie (October 20, 2011). "The7stars scoops Atlantic media job". BrandRepublic. Retrieved September 14, 2014.
  12. ^ Ingham, Tim (April 3, 2014). "Ben Cook named Atlantic Records UK boss". Music Week. Retrieved September 13, 2014.
  13. ^ Smirke, Richard (April 3, 2014). "Ben Cook Named President of Atlantic UK". Billboard. Retrieved September 14, 2014.
  14. ^ Aswad, Jem (March 12, 2019). "Atlantic Records U.K. Overhauls Label Structure". Variety. Retrieved June 30, 2019.
  15. ^ "Atlantic U.K. steps into the 21st century". Hits Daily Double. March 12, 2019. Retrieved July 4, 2019.
  16. ^ Lyons, Bev (December 2, 2010). "Christmas rapping - the Razz". Daily Record.
  17. ^ "Atlantic Records". Warner Music Careers. Retrieved September 15, 2014.
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