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Art of the Drink

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Art of the Drink
Cover art for Art of the Drink
Promotional cover art
Presentation
Hosted byAnthony Caporale
StarringAnthony Caporale
GenreInstructional Bartending tutorial
FormatVideo podcast
Created byAnthony Caporale, David McCoy
Developed byDavid McCoy
Written byAnthony Caporale
Directed byAnthony Caporale
Narrated byAnthony Caporale
LanguageEnglish
UpdatesWeekly
Length5–15 minutes
Country of originUnited States
Production
ProductionLion’s Cathedral Productions
No. of episodes95
Publication
Original releaseMay 2005 –
31 July 2019
ProviderYouTube
Related
Websiteaotd.tv

Art of the Drink was the first weekly video podcast focusing exclusively on instructional bartending.[1][2] It was created by Anthony Caporale and David McCoy as an extension of Caporale's Art of the Drink Instructional Bartending DVD, and premiered in May 2005.[3][4] The series was produced by Caporale's Lion's Cathedral Productions company, with the final episode released on YouTube on July 31, 2019.

Podcast format

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Each episode followed a two-act format: Caporale prepared a cocktail, then a co-host replicated the process based on his instructions. Many installments included a trivia contest referencing prior episodes and concluded with outtakes from the filming process. Caporale's five-to-fifteen-minute videos focused on concise demonstrations behind a bar. He covered everything from the correct glassware and ice to the right liquors, often using multiple camera angles. Except for occasional interviews or On the Road segments, he mixed original and classic cocktails like The Samuels or the Sazerac on set, while an accompanying blog expanded on topics such as "proof" and the difference between shaking and stirring.[5]

Reception

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Zach Jones of Tubefilter, wrote in his review that he found the podcast "incredibly informative" and the instructions "are easy to understand."[5] Art of the Drink was a featured How-To Podcast on iTunes. The series was also featured in The News & Observer[6] and commended as a Best of 2006 in The New York Times.[7]

Notable episodes

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Art of the Drink was invited to cover a number of notable events, including the 2009 White House Press Dinner, and the launches of Maker's 46 Bourbon and Pisco Porton. Leading beverage industry guests included Bill Samuels Jr., Johnny Schuler, Charlotte Voisey, and Junior Merino.[8]

Sponsors

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Months after its launch, Art of the Drink received a multi-year sponsorship from Maker's Mark Bourbon in one of the earliest social media influencer programs. Later sponsors included Truvia Natural Sweetener, Pisco Porton, and Tanteo Tequila.[8]

Awards and recognition

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Art of the Drink received the Lulu TV Award for Best Instructional Vlog in 2006 and was featured as a How-To Podcast on iTunes.[9] It was a Taste Award Finalist in 2010 and 2012 for Best Drink or Beverage Program: Web.[10]

Episodes

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Episode Title Released
1 Mexican Mojito 25 April 2006
2 Ginger Julep 5 May 2006
3 Mimosa Royale 9 May 2006
4 Holy Grail 16 May 2006
5 Beach Bellini 22 May 2006
6 White Chocolate Martini 30 May 2006
7 World Cup 6 June 2006
8 Godfather 13 June 2006
9 Sunset Pousse-Café 20 June 2006
10 Kryptini 25 June 2006
11 Bourbon & Branch 3 July 2006
12 Planter's Punch 9 July 2006
13 Wine Presentation 17 July 2006
14 Lynchburg Lemonade 24 July 2006
15 Cosmopolitan 31 July 2006
16 Blue Motorcycle 7 August 2006
17 Snake Bite 15 August 2006
18 Metropolitan 23 August 2006
19 Whisky Flip 30 August 2006
20 Hurricane 7 September 2006
21 First Down 13 September 2006
22 Applejack Rabbit 20 September 2006
23 Presbyterian 26 September 2006
24 Season 1 Highlights 23 October 2006
25 Zombie 27 October 2006
26 Mai Tai 3 November 2006
27 Rick Lyke Interview 8 November 2006
28 Hot Buttered Cider 23 November 2006
29 Rose Petal 30 November 2006
30 Candy Cane Martini 13 December 2006
31 Ginger Green Tea Toddy 18 December 2006
32 Anthony's Syllabub 21 December 2006
33 Champagne Cocktail 28 December 2006
34 Bill Samuels Jr. Interview 20 January 2007
35 His‑n‑Hers 7 February 2007
36 Sazerac 13 February 2007
37 Negroni 21 February 2007
38 Maker's Mark Distillery Tour 1 March 2007
39 Season 2 Outtakes 9 March 2007
40 St. Patrick's Day Irish Coffee 16 March 2007
41 Bourbon Tasting Class 23 March 2007
42 Espresso Martini 29 March 2007
43 Easter Ascension 5 April 2007
44 Classic Caipirinha 12 April 2007
45 The Samuels 20 April 2007
46 Yakety Yak 14 April 2007
47 Labor Day Master Steak 28 August 2007
48 Sidecar 24 October 2007
49 Thanksgiving Vanilla Martini 17 November 2007
50 Singapore Sling! 19 December 2007
51 Maker's Mark Egg Nog 24 December 2007
52 New Year's Eve Cocktail 30 December 2007
53 St. Patrick's Day Nutty Irishman 12 March 2008
54 Easter Spring Awakening 19 March 2008
55 Lychee Martini 20 April 2008
56 Classic Cocktails: Manhattan 15 May 2008
57 Memorial Day Sex On The Beach 21 May 2008
58 Absinthe 24 June 2008
59 July 4th Pina Colada 1 July 2008
60 Classic Cocktails: Margarita 16 July 2008
61 Fresh Sour 30 July 2008
62 Maker's Mark Old Fashioned 13 August 2008
63 Rosie Lee 27 August 2008
64 Daddy‑O 10 September 2008
65 Baracktail – Election Special 1 15 October 2008
66 Maverick – Election Special 2 17 October 2008
67 Shark Ice 5 November 2008
68 Passion Fruit Paloma 1 April 2009
69 Root Beer Float 20 May 2009
70 White House Press Dinner, Part 1 5 July 2009
71 White House Press Dinner, Part 2 21 September 2009
72 White House Press Dinner, Part 3 29 October 2009
73 Classic Mint Julep 5 May 2010
74 Maker's 46 25 July 2010
75 Pisco Portón Sour 7 June 2011
Samuels Redux – On the Road 11 February 2010
76 Science of Mixology: Craft Ice 24 August 2011
77 Science of Mixology: Chilled Glassware 7 September 2011
78 Science of Mixology: Shaking vs Stirring 21 September 2011
79 Science of Mixology: Physics of Flair 5 October 2011
80 Science of Mixology: Vodka Flash 17 February 2013
81 Talking Pisco with Junior Merino 23 February 2014
82 Earth Day Cocktail 20 March 2014
83 For Your Island 23 April 2014
84 The Truvia Bar/Tea Package 31 May 2014
85 Flavored Truvia Syrups 10 June 2014
86 Fit‑n‑Fresh Margaritas 17 June 2014
87 Ginger‑Mint Margaritas 23 June 2014
88 Fit‑n‑Fresh Cocktails 1 July 2014
89 The Truvia Bar/Tea Package 22 July 2014
90 Nicole DiMattei (ACSM‑PT) on Truvia 31 October 2014
91 The Anatomy of a Cocktail 7 November 2014
92 Video thumbnail: Batches, Bottles and Bowls, Part 1: Batching Cocktails 14 November 2014
93 Batches, Bottles and Bowls, Part 2: Bottling Cocktails 16 December 2014
94 Batches, Bottles and Bowls, Part 3: Punch Bowl Cocktails 23 December 2014
95 Non‑Alcoholic Vodka 30 July 2019

References

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  1. ^ Writer, Staff. "This year, don't serve same ol' cocktails". The Florida Times-Union.
  2. ^ "Playbill Virtual Theatre Festival Issues Call For Submissions For Summer 2020". NewJerseyStage.com. June 2, 2020. Retrieved February 6, 2021.
  3. ^ "Video Bartender: Art of the Drink Vol 1: Bar Essentials (2005)". Alcademics. Retrieved February 6, 2021.
  4. ^ Bair, Diane (September 20, 2014). "All aboard, cat lovers and KISS fans - The Boston Globe". BostonGlobe.com. Archived from the original on September 26, 2017. Retrieved February 6, 2021.
  5. ^ a b "Review of Art of the Drink". www.tubefilter.com. January 2008. Retrieved February 6, 2021.
  6. ^ "Podcast Brings The Bar Within Reach". Retrieved January 9, 2007. [dead link]
  7. ^ Heffernan, Virginia (December 14, 2006). "Oh Thank God". The New York Times. Archived from the original on January 8, 2007. Retrieved January 9, 2007.
  8. ^ a b "Art of the Drink TV | Listen to Podcasts On Demand Free". TuneIn.
  9. ^ "Best of 2006". Archived from the original on January 7, 2007. Retrieved January 9, 2007.
  10. ^ "2nd Annual Awards".
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