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Akita Asahi Broadcasting

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Akita Asahi Broadcasting Co., Ltd.
AAB
Native name
秋田朝日放送株式会社
Akitaasahihōsō kabushikigaisha
Company typeKabushiki gaisha
IndustryTelevision broadcasting
FoundedJuly 29, 1991; 33 years ago (1991-07-29)
Headquarters233-209 Okawabata, Kawashirimachi, ,
Japan
Websitewww.aab-tv.co.jp
Footnotes / references
Data from its Company Profile
JOXX-DTV
CityAkita
Channels
BrandingAAB
Programming
AffiliationsAll-Nippon News Network
Ownership
OwnerAkita Asahi Broadcasting Co., Ltd.
History
First air date
October 1, 1992; 32 years ago (1992-10-01)
Former call signs
JOXX-TV (1992–2011)
Former channel number(s)
Analog:
31 (UHF, 1992–2011)
Call sign meaning
XX = 20th century
Technical information
Licensing authority
MIC
Links
Websitewww.aab-tv.co.jp

Akita Asahi Broadcasting Co., Ltd. (秋田朝日放送株式会社, Akita Asahi Hōsō Kabushiki-gaisha), also known as AAB, is a Japanese broadcast network affiliated with the All-Nippon News Network. Their headquarters are located in Akita Prefecture.

Headquarters

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History

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In September 1985, the Ministry of Internal Affairs and Communications announced a plan to increase the number of terrestrial television stations to four on a national scale. This would give an incentive to the opening of further stations in seventeen prefectures that only had two commercial stations, in order to reduce the information gap between regions.[1]: 14  Although the Akita prefectural government and the financial community had initially shown negative interest in setting up a new station, the ministry allocated a new commercial television station for the prefecture in 1986, attracting 21 candidates.[1]: 14  On May 15, 1991, the new station held its first shareholders' meeting, being named Akita Asahi Broadcasting, and establishing contacts with TV Asahi to obtain its affiliation.[1]: 15  On June 18, it obtained a preliminary license, then, on July 29, it held its general founding meeting.[1]: 15  In November, AAB bought land to build its headquarters.[1]: 20 

On September 25, 1992, Akita Asahi Broadcasting made its first test broadcasts,[1]: 18  while on October 1, it started regular broadcasting, becoming the 116th commercial television station in Japan overall and the 21st ANN affiliate.[1]: 6  At 6am that day, AAB aired its launch program, AAB Advance! (AAB發進!).[1]: 18  The initial logo of the station was a wordmark based on the concepts of "broadcasting waves" and "the heart", and its main color was red.[1]: 19  The station's first work outside Japan was in Hungary for the filming of an interview in 1994.[1]: 31  At the end of fiscal 1996, AAB's accumulated deficit was of almost 2.2 billion yen,[1]: 21  while achieving net profits for the first time in 1997.[1]: 18  In the same year, the station aired a special program to commemorate the opening of the Akita Shinkansen line.[1]: 36  The first AAB program to be seen nationwide on all 24 ANN stations was a documentary about the Shirakami-Sanchi World Heritage Site.[1]: 38  In 2000, it opened ten further relay stations, completing its prefectural transmitter network.[1]: 43 

On October 12, 2002, to mark its tenth anniversary, the station aired Thanks and Gratitude TV, (感謝感激テレビ), a 10 1/2 hour special, scoring great ratings.[1]: 45  In 2003, the station had cut the debts it accumulated since its opening[1]: 41  and implemented stock dividends in 2005.[1]: 6  On October 1, 2006, it activated its digital terrestrial signals.[1]: 48–49  The station launched its mascot Michuu (ミーチュー) in conjunction, based on the the Akita breed.[1]: 50  In 2008 and 2009, the station's ratings hit new records, with an average share of 9,9%.[1]: 58 

The station's largest recorded audience was during the match between Japan and the Netherlands during the 2010 FIFA World Cup, attracting 43,4% of the viewer share.[1]: 18  In June of that year, it consistently won ratings in the 7-10pm and wider 7-11pm slots.[1]: 18  Its analog signals were switched off on July 24, 2011.[1]: 63  In 2012, for its 20th anniversary, it introduced a new logo and the slogan The Feeling of Being 20 (ハタチのキモチ), also airing special programs for the occasion.[1]: 64  A 2012-2013 documentary series made by the station about Tsuguharu Foujita won a Galaxy Award.[1]: 68  For its 25th anniversary in 2017, it introduced a new slogan, "美~Beauty~".[1]: 73 

Stations

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Analog Stations

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As of July 24, 2011, when the analog signals were switched off.

Digital Stations (ID:5)

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Programs

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  • Yajiuma Plus - from 06:00 until 07:30 on weekdays
  • Super Morning - from 07:30 until 09:55 on weekdays
  • Wide!Scramble - from 11:30 until 13:05 on weekdays
  • Super J Channel Akita - from 17:00 until 19:00 on weekdays
  • AAB News and Weather - from 19:54 until 20:00 on weekdays
  • Goshomaga - from 20:54 until 21:00 on Fridays

Rival stations

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Akita Asahi Broadcasting


  1. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa Akita Asahi Broadcasting (2017). 秋田朝日放送25年史. Akita: Akita Asahi Broadcasting.