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Adam B. Resnick

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Adam B. Resnick
Born (1972-03-10) March 10, 1972 (age 53)
Occupation(s)American entrepreneur, public speaker and author

Adam B. Resnick (born March 10, 1972) is an American entrepreneur, public speaker and author. He is the founder and Chief Strategy Officer of 15 Seconds of Fame, Inc. (15SOF), a media technology company specializing in fan engagement and biometric video delivery systems. Resnick is known for developing technologies that enhance the connection between live-event audiences and digital media experiences.[1]

Early life and education

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Adam B. Resnick was born in Milwaukee, Wisconsin, and grew up in Mequon. He attended Homestead High School and was recognized for his achievements in soccer. He later attended the University of Wisconsin–Madison, where he studied economics.[2]

Career

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In 2014, Adam B. Resnick founded 15 Seconds of Fame, a company that allows fans to receive personalized video clips of their appearances on jumbotrons and live television at sports arenas and entertainment venues.[1] The platform utilized biometric technology and proprietary facial recognition algorithms to identify individuals and deliver their appearances to mobile devices. The company won the Best in Mobile Fan Experience award at the 2018 Sports Business Awards.[3] Under his leadership, 15SOF established partnerships with major sports leagues, including the NBA, MLB, and NFL. Both the NBA and MLB have taken equity stakes in the company, recognizing its potential in shaping the future of audience interaction. Kobe Bryant, served on 15SOF’s advisory board and supported the company’s mission to enhance fan connectivity and preserve memorable live moments.[4]

During the COVID-19 pandemic, Resnick and his team developed the Audience From Anywhere (AFA) platform, an end-to-end virtual audience solution that allowed remote fans to appear in studio environments using green screen technology. This innovation contributed to the launch of The Drew Barrymore Show.[5]

His 2007 book, Bust: How I Gambled and Lost a Fortune, Brought Down a Bank-and Lived to Pay for It, is an autobiography describing his early addiction to gambling and how he, in a bank fraud conspiracy, contributed to the 2002 failure of Universal Federal Savings Bank in Chicago, Illinois.[6][7] Resnick took a plea deal for his role in the fraud and served 19 months in federal prison.[8] Resnick has been involved in suing Omnicare, a supplier of drugs to nursing homes, under federal whistleblower law, as well as the parties to the company's alleged kickback schemes. Resnick filed suit to punish Omnicare for Medicare and Medicaid fraud. Omnicare allegedly paid kickbacks to nursing home operators in order to secure additional business.

"If nursing homes take kickbacks, decisions they make about drugs for their residents ultimately may be based on financial benefits to the nursing homes rather than medical benefits for their patients," Resnick said after a settlement was reached in 2010 with two nursing chains he sued.[9]

In 2006, Resnick filed a lawsuit under the False Claims Act against Omnicare and two nursing homes. The U.S. Department of Justice joined the lawsuit in December 2008, and Omnicare settled by paying $19.8 million to the federal government in November 2010. Subsequently, the two nursing homes also charged in the lawsuit, Mariner Health Care Inc. and SavaSeniorCare Administrative Services L.L.C., paid $14 million in February 2010 to settle their part in the alleged fraud. The two nursing home chains allegedly solicited kickbacks from Omnicare in exchange for 15-year contracts to utilize Omnicare's pharmacy services.[10][11]

In June 2013, Omnicare settled its part of a whistleblower lawsuit filed against it by Resnick and Maureen Nehls related to its 2004 acquisition of Total Pharmacy Services. Sued for illegally paying kickbacks to the owners of Total Pharmacy, Omnicare agreed to settle the suit by paying $17.2 million to the federal government.[12] The nursing homeowners, who sold their share in Total Pharmacy to Omnicare in return for the kickback, agreed to pay the government $5 million.[13] Total Pharmacy provides pharmacy services to institutions such as nursing homes. The terms of the acquisition were in violation of federal and state laws.[14] Omnicare previously settled a complaint with the Commonwealth of Massachusetts stemming from the deal for $98 million.[12] Nehls was a vice president of Total Pharmacy and Resnick was to the deal their 2007 lawsuit alleged that the price paid by Omnicare for Total, $32 million, as greatly inflated by the kickback paid to the owners. As part of the deal, the owners signed a 10-year pharmacy contract with Omnicare for their chain of nursing homes.[12] Such kickbacks constitute Medicare and Medicaid fraud. Under federal whistleblower laws, the plaintiffs will receive 28% of the Omnicare recovery (worth roughly $4.8 million) and 25-30% of the recovery from the owners (worth from $1.25 million to $1.5 million). Total pharmacy agreed to pay almost $1 million in the plaintiffs’ attorneys' fees.[14]The settlement, which was reached days before suit was scheduled to go to trial, did not include an admission of wrongdoing by the owners.[14]

In 2009, Resnick, decided to use a substantial part of his $3.1 million award from his first Omnicare whistleblower lawsuit to pay restitution to the U.S. government for his role in the 2002 Universal Federal Savings Bank failure. Through an unprecedented arrangement worked out by the Federal Deposit Insurance Corporation, Resnick's restitution was forwarded to Universal's former employees and depositors. Not only has everyone who lost money when the bank failed been made whole, but, as the Chicago Journal reported, Resnick's restitution is also being given to “regular bank customers who didn’t lose a penny when Universal collapsed.” The FDIC says this case marks the first time in history that the U.S. government has received restitution money after it had closed receivership on a failed bank.[15]

In 2012, Resnick sued the Chicago law firm of Neal, Gerber and Eisenberg for legal malpractice over a multi-million-dollar contract dispute alleging that they represented both Resnick and the contracting party. The $20 million dispute was settled in an out of court settlement through arbitration.[16]

Awards and recognitions

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In 2006, Resnick was presented with a Lifting Up the World with a Oneness-Heart Award by Chinmoy Centres International for his “dedication to international development charities."[citation needed]

Adam Resnick is listed as an inventor on several U.S. patents.[17]

Writings

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The Chicago Sun-Times called Resnick's book, Bust: How I Gambled and Lost a Fortune, Brought Down a Bank-and Lived to Pay for It,[18] “entertaining.”[19] The Milwaukee Journal Sentinel called it a “wild ride.”[20]

Resnick is the author of numerous articles and editorials, including

References

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  1. ^ a b "15 Seconds of Fame Is the Spectator App That Multiplies Fifteen Into Forever". Sports Business Journal. 2025-04-24. Retrieved 2025-04-24.
  2. ^ "The gambler". NBC News. 2006-08-04. Retrieved 2025-04-24.
  3. ^ "Sports Business Awards: 15 SOF Takes Mobile Fan Experience". Sports Business Journal. 2025-04-24. Retrieved 2025-04-24.
  4. ^ Long, Michael (2017-07-11). "Kobe Bryant invests in fan video app 15 Seconds of Fame". SportsPro. Retrieved 2025-04-24.
  5. ^ Radloff, Jessica (2020-09-09). "Everything We Know About Drew Barrymore's New Talk Show". Glamour. Retrieved 2025-04-24.
  6. ^ Jackson, David; Marx, Gary (26 February 2010). "East Coast nursing home chains settle kickback allegations". Chicago Tribune.
  7. ^ Still Reverberating – Chicago Journal
  8. ^ Casetext. "United States v. Resnick".
  9. ^ "Prominent New York City Real Estate Investor, Attorney and Atlanta Nursing Home Chains Pay $14 Million to Settle Whistleblower Kickback Case" (Press release). PR Newswire. Retrieved 12 September 2013.
  10. ^ Sachdev, Ameet (11 February 2010). "Scheme's victims seeking restitution". Chicago Tribune.
  11. ^ Ameet, Sachdev (11 February 2010). "Scheme's victims Scheme's victims seeking restitution FDIC could get most of payment; FDIC could get most of payment". Chicago Tribune. Retrieved 12 September 2013.
  12. ^ a b c Monk, dan (16 July 2013). "Omnicare settles whistleblower case in Illinois". Scripps Media. Archived from the original on 2014-02-22. Retrieved 12 September 2013.
  13. ^ "Nursing home operators settle Omnicare kickback case for $5 million". McKnight's Long-Term Care News. Retrieved 2025-04-23.
  14. ^ a b c Jackson, David & Gary Marx (6 August 2013). "Nursing home execs agree to pay $5 million to settle suit". Chicago Tribune. Retrieved 12 September 2013.
  15. ^ Ten Years After a Bank Collapsed, Former Customers Are Getting Their Money Back And More – Chicago Journal
  16. ^ "Appellate Court Affirms Law Firm's Right to Arbitration (press release) - Novack and Macey<". Archived from the original on 2013-06-03. Retrieved 2012-09-27.
  17. ^ "Adam Resnick Inventions, Patents and Patent Applications - Justia Patents Search". patents.justia.com. Retrieved 2025-04-24.
  18. ^ Bust: How I Gambled and Lost a Fortune, Brought Down a Bank-and Lived to Pay for It - Amazon.com
  19. ^ Wisniewski, Mary. Win, Lose or Finagle: Long Grove Gambling Junkie Adam Resnick Tells the Tale of His Costly Compulsion – Chicago Sun-Times, July 29, 2007
  20. ^ Area Writers Working Their Own Magic – Milwaukee Journal Sentinel

Additional sources

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