ADN (newspaper)
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| Type | Daily free newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Grupo Planeta |
| Publisher | Editorial Página Cero |
| Price | Free |
| Founded | March 2006 |
| Political alignment | Liberal |
| Language | Spanish Catalan |
| Ceased publication | 23 December 2011 |
| Headquarters | Barcelona |
| Circulation | 1,000,000 |
| Website | adn.es |
ADN was a Spanish free daily newspaper from 2006 to 2011, published by Grupo Planeta.[1][2] As of 2011, it was one of the four most highly circulated free newspapers in Spain.[3] The paper had both a morning and an afternoon edition, as well as online edition at DiarioADN.com.[4] Politically aligned with the Liberal Party, ADN was aimed at young urban professionals and was distributed in more than 12 municipalities across Spain.[4]
From July 2007 to January 2009, it had an affiliated digital portal, ADN.es.[5] According to OJD, ADN.es grew to a readership of 1,350,000 unique visitors.[5]
History
[edit]ADN was first published in March 2006 as a new daily newspaper model designed for a young, urban population, covering News, Society, Sports, and Leisure.[4] It targeted readers between the ages of 18 to 35, and stated that its objective was to deliver "timely, truthful and objective information", with analysis, photojournalism, and reader engagement.[4] ADN covered the main cities and metropolitan areas in Spain, and reached a distribution of more than 1,000,000 copies.[4] It differentiated itself from the other three major free newspapers in its use of a serif font, which media scholars have described as "modern" with "a certain elegance", avoiding the "sensationalism" of the other papers.[3]
In July 2007, Planeta launched its digital portal, ADN.es.[5] According to OJD, ADN.es averaged 1,350,000 unique visitors.[5] Despite the growth in traffic, in January 2009, Planeta announced the closure of the digital portal due to an insufficient return on investment.[5] At the time, ADN.es had an editorial staff of about 40 people.[5] Planeta said that the online version of ADN newspaper (DiarioADN.com) which had a lower cost structure, would continue.[5][4]
Due to the effects of the financial crisis in Spain and declining advertising revenues, ADN newspaper closed in 2011.[2] The final issue was published on 23 December 2011.[1]
Circulation and offices
[edit]The paper distributed localised editions to:
- A Coruña – Distribution of 28,000 copies.[4] Branch closed in November 2008.[6]
- Barcelona – Corporate headquarters in Agbar Tower.[4] Distribution of 250,000 copies.[4]
- Bilbao – Distribution of 45,000 copies.[4]
- Cádiz – Staff cuts reported in November 2008.[6]
- Castellón – Distribution of 17,000 copies.[4]
- Málaga – Distribution of 45,000 copies.[4] Staff cuts reported in November 2008.[6]
- Madrid – Distribution of 380,000 copies.[4]
- Palma de Mallorca – Distribution of 33,000 copies.[4]
- Pamplona – Distribution of 24,000 copies.[4]
- Sevilla – Staff cuts reported in November 2008.[6]
- Valencia – Distribution of 55,000 copies.[4]
- Vigo – Distribution of 33,000 copies.[4] Branch closed in November 2008.[6]
- Zaragoza – Distribution of 45,000 copies.[4]
References
[edit]- ^ a b "COMUNICACIÓN El diario gratuito 'ADN' cierra por la crisis publicitaria". El País. 24 December 2011. ProQuest 912479871. Retrieved 13 June 2025.
- ^ a b Fernández, Enrique (23 December 2011). "El diario 'ADN' cierra hoy por la crisis de la publicidad". El Mundo (in Spanish). ProQuest 912382324. Retrieved 13 June 2025.
- ^ a b del Olmo-Barbero, Jesús; Parratt-Fernández, Sonia (May 2011). "Typography and colour: A comparative analysis of the free and paid-for newspapers in Spain". Revista Latina de Comunicación Social (66): 376–398. ProQuest 872115791.
- ^ a b c d e f g h i j k l m n o p q r "ADN, un nuevo gratuito para el siglo XXI". Diario infoperiodistas (in Spanish). Retrieved 13 June 2025.
- ^ a b c d e f g "Planeta cierra la edición digital del diario gratuito 'ADN". El País (in Spanish). 9 January 2009. ProQuest 371620242. Retrieved 13 June 2025.
- ^ a b c d e Diez, María Teresa Santos; Dasilva, Jesús Ángel Pérez (2010). "Diarios gratuitos de información general: percepción, hábitos de consumo y preferencias de lectura de los universitarios vascos" [Free newspapers: perceptions, consumption habits and news reading preferences of Basque Journalism Students]. Estudios Sobre el Mensaje Periodistico (in Spanish). 16: 437–455, 527. ProQuest 835028814.
External links
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- 2006 establishments in Spain
- 2011 disestablishments in Spain
- Defunct newspapers published in Spain
- Defunct free daily newspapers
- Daily newspapers published in Spain
- Newspapers established in 2006
- Newspapers disestablished in 2011
- Spanish-language newspapers
- Newspapers published in Barcelona
- Planeta Group
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