The 1988 Orlando mayoral election took place on September 6, 1988. Incumbent Mayor Bill Frederick ran for re-election to a third term. He faced the same opponents as he did in his 1984 re-election campaign: insurance salesman Tim Adams and former city planner Dale Smith.
Frederick campaigned on his plans to revitalize the city's downtown, build a new basketball arena and city hall, hire more police officers, and address growing traffic concerns, while his opponents argued that his administration focused on the needs of wealthier citizens and ignored some neighborhoods.[1] The Orlando Sentinel endorsed him for re-election, as it did in his previous two races, noting that he "has made it easy for voters to support him" because of his work to "turn[] Orlando into a city that reaches for excellence in everything from its commerce to its arts."[2]
Frederick ultimately won re-election in a landslide, receiving 77 percent of the vote to Adams's 12 percent and Smith's 11 percent.[3]