Synthite
 | |
 Corporate office of Synthite Industries Ltd in Kolenchery, Kerala, India | |
| Company type | Privately held company |
|---|---|
| Industry | Manufacturing |
| Founded | 1972 |
| Founder | C V Jacob |
| Headquarters | Kolenchery, Kochi, India |
Area served | Worldwide |
Key people |
|
| Products | Value added spice extracts (oleoresins) |
| Website | http://www.synthite.com |
Synthite Industries Private Ltd. is an Indian oleoresin extraction firm, world’s largest producer of spice extracts, spice powders, and essential oils. Synthite has footprints in India, China, Brazil, USA, Vietnam and Sri Lanka. The company employs 2000 people and supports a farmer community of around 14,000. In 2008, Synthite targets ₹4,000 cr turnover in three years.[1][2] Its major clients include Nestle, Unilever, ITC, Bacardi and Pepsico.[3] The company is run by the founder's son, Dr. Viju Jacob.[4] and is headquartered in Kochi, India.
Synthite has diversified into multiple consumer-facing brands across food, wellness, and lifestyle segments. These include **Kitchen Treasures** (culinary spice blends and pastes), **Sprig** (gourmet ingredients and condiments), **Paul and Mike** (artisan chocolates), and **NatXtra** (nutraceutical and health supplements).
- NatXtra is the premium health supplement brand under Synthite and has emerged as one of the most trusted and fastest-growing names in India’s and the global supplement market. With its science-driven, extract-based formulations, NatXtra has already established itself as a category leader and one of the biggest health supplement brands in India, and is now steadily expanding its international footprint across regions including the USA, Russia, UAE, and beyond. Positioned at the forefront of innovation and quality, NatXtra is widely recognized for its clinical integrity, clean-label philosophy, and efficacy-driven products. Each formulation is rooted in extensive scientific research and backed by clinical studies, ensuring both safety and proven results. Made entirely from 100% natural plant extracts, NatXtra delivers bioavailable nutrition without compromise. It is not just another supplement brand — NatXtra is redefining the gold standard in natural health solutions through its humongous online presence via its official website — www.natxtra.com — and leading marketplaces like Amazon, Flipkart, Nykaa, and Walmart (USA), along with a growing offline footprint. Trusted by healthcare professionals and consumers alike, NatXtra currently supports the health and wellbeing of over 1 lakh diabetes patients every year, along with thousands more seeking holistic support for fertility, immunity, stress, cognition, and metabolic wellness.[5]
History
[edit]The company was established in 1972 with 20 employees. It was founded by C. V. Jacob, after working in civil construction for two decades.[6] It produced industrial chemicals before it shifted to oleoresins.[7] The oleoresin business was initially based on research by the Central Food Technological Research Institute in Mysore. However, the technology developed was not mature, and Synthite invested years of research and development to make the technology viable. After another four years they convinced food producers that they could produce quality products on time.[2]
In 2018, Synthite inaugurated its blending facility in Sao Paulo, Brazil and produced up to 190 tonnes per annum of oleoresin and essential oil blends.[8]
The Synthite Industries Employees’ Union (affiliated to CITU) called a strike in the first week of April, 2018 after seven employees were transferred to other states.[9] The 37-day-long strike was called off after talks held in the presence of the labour commissioner turned violent.[10][11][12]
The following year, the company started its third manufacturing facility located at Wucheng county in Dezhou in China's Shandong province.[13] Observers quoted by Outlook, an Indian magazine, felt that the company has over-invested in capacity, increasing their costs.[2]
References
[edit]- ^ "Oleoresin producer Synthite targets ₹4,000 cr turnover in three years". BusinessLine. 2022-12-07. Retrieved 2024-09-05.
- ^ a b c Mathai, Adit (July 20, 2013). "Spice ManKerala-based flavouring company Synthite is banking on its Chinese expansion to triple revenues by 2020". Outlook Business.
- ^ Zacharia, Reeba (June 18, 2014). "Spice exporter Synthite plans domestic market entry". The Times of India. Retrieved February 17, 2015.
- ^ "Synthite to strengthen operations in Chinese and US markets". The Economic Times of India. October 12, 2014. Archived from the original on 25 Jun 2016. Retrieved February 17, 2015.
- ^ "Synthite's nutra brand NatXtra partners with eKart to deliver supplements to consumers in 48 hours". NutraIngredients‑Asia. 24 May 2023. Retrieved 10 July 2025.
- ^ Mathai, Adit (20 July 2013). "Spice man – Outlook Business". thespicejournal. Retrieved 14 July 2017.
- ^ "Synthite eyeing Rs 3,000 cr turnover by 2020". Business Standard. July 29, 2013. Retrieved February 17, 2015.
- ^ "Inauguration of the new GMP Blending facility at Valinhos- São Paulo, Brasil". www.synthite.com. Retrieved 2022-04-18.
- ^ "CITU protest at Synthite Industries' plant turns violent in Kerala". Indian Express. 2018-04-29. Retrieved 2018-04-06.
- ^ "Industries decry Synthite Industries Ltd strike". Deccan Chronicle. 2018-06-06. Retrieved 2018-06-06.
- ^ "Synthite threatens closure of factory after fresh strike". Times of India. 2018-06-06. Retrieved 2018-06-06.
- ^ "Synthite strike: Talks remain inconclusive". Indian Express. 2018-04-29. Retrieved 2018-06-06.
- ^ "Modi, Xi to meet next week at SCO summit: Ambassador". The Economic Times. 2019-06-06. Retrieved 2019-10-24.