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Starkey Hearing Technologies

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Starkey
Company typePrivate
IndustryHearing Instruments
Founded1967
FounderWilliam F. "Bill" Austin
Headquarters
Eden Prairie, Minnesota
,
U.S.
Area served
Worldwide
Key people
William F. Austin, Founder
Tani Austin, Co-Founder, Starkey Hearing Foundation
Brandon Sawalich, President and CEO
ProductsHearing Aids
Number of employees
ca. 5000 (2024)
Websitestarkey.com

Starkey is an American privately owned company based in Eden Prairie, Minnesota that makes hearing aids, and is one of the largest hearing aid manufacturers in the world.[1] As of 2019, the company had more than 5,000 employees in 24 facilities, serving more than 100 markets worldwide, and is the only American-owned global hearing aid manufacturer.[2]

History

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Early years

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In 1967, William F. "Bill" Austin started a small hearing aid repair store after dropping out of medical school. In 1970, he purchased an ear mold company called Starkey Labs for $13,000.[3] Starkey started manufacturing hearing aids, offering the industry's first 90-day trial period.

1980–present

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In 1983, the company's sales doubled when Ronald Reagan started wearing its hearing aids while he was president, which caused a manufacturing crisis at the company to meet demand.[3]

Austin has personally assisted five U.S. presidents, two popes, Mother Teresa, Nelson Mandela and other notable leaders with Starkey hearing aids.

In 2015, Austin fired Starkey's then-president, Jerry Ruzicka, along with a handful of senior managers.[4] A year later, in September 2016, federal prosecutors charged Ruzicka and four others with stealing more than $20 million from Starkey and a supplier since 2006.[5] During the trial, Austin, who was not charged, provided false testimony to the court, causing some of his statements to be stricken from the record.[6] In March 2018, Ruzicka was found guilty of eight charges, including mail and wire fraud, and in December 2018 was sentenced to seven years in prison.[7] In 2016, the company reported that its business was strong despite the disruption caused by the embezzlement, with sales of $800 million the prior year.[3] A report in the Star Tribune noted that Starkey faced challenges at that time; its number of new patent filings had fallen, it had slipped to second place in sales to the Veteran's Administration, a key market for hearing aid companies, and sales of hearing aids to consumers were shifting more to big box stores such as Costco or proprietary dealerships, but Starkey was committed to selling directly to independent audiologists.[3]

In July 2017, Brandon Sawalich, Austin's stepson who joined Starkey in 1994, was named company president, succeeding Austin, who retained the role of CEO.[8]

In the summer of 2017, Achintya Bhowmik joined the company as Chief Technology Officer (CTO).[9]

According to Forbes, in 1992 Starkey’s sales had reached nearly $200 million; by 2018 sales were an estimated $850 million a year.

Products

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Current product line

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As of October 2019, the company offers ten different hearing aid devices and several accessories. The devices include:[10]

  • Hearing & activity tracking
  • Smartphone compatible
  • Invisible products
  • Receiver-in-canal
  • Completely-in-canal
  • Behind-the-ear-ear
  • In-the-canal
  • In-the-ear
  • Tinnitus relief
  • Single-sided hearing

Product innovations

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The facility features a state-of-the-art auditorium outfitted with advanced multimedia tools designed to enrich and elevate the learning environment.
The Austin Center

In 2014, Starkey introduced Halo, a hearing aid that works with the iPhone and an associated app.[11]

In 2016, the company introduced high-tech hearing aids with more powerful processors and software, aimed at aging baby boomers; their marketing emphasized its ability to help its users hear music well.[12]

In 2017, the iQ product family was unveiled. Products in this family deliver pristine audio and exceptional listening clarity. Muse IQ Rechargeable delivers continuous, stable power to ensure users' hearing aids are always ready for use.

In 2018, the company introduced Livio AI, the world’s first hearing aid with embedded sensors and artificial intelligence. A multi-purpose hearing aid, Livio AI is the first device to track physical activity and cognitive health as measured by hearing aid use. Other features of Livio AI include language translation, fall detection and alerts, tap control, and other features. The product launch also included a new app, the Thrive Hearing Control app, and three new wireless accessories—the Starkey Hearing Technologies TV, the Remote and the Remote Microphone +.

In addition, Starkey offers two accessories for hearing protection: a line of digital hearing aids called SoundGear that enhance sound quality while protecting ears from sudden loud noises and custom-fit earplugs that protect workers and others from unusually loud or noisy environments.[13]

Starkey Global Headquarters
Starkey Global Headquarters

In late 2023, Starkey introduced Genesis AI, a major technological advancement in hearing aids. Designed to mimic the brain’s processing, Genesis AI performs over 80 million automatic adjustments per hour to deliver clear, natural sound.[14]

In April 2024, Starkey launched the Signature Series, a second-generation Genesis AI device. The Signature Series is Starkey’s smallest device to date and includes motion-based optimization and an enhanced Edge Mode+ for improved performance in dynamic environments.[15]

In October 2024, the company unveiled Edge AI, featuring the G2 Neuro Processor with an integrated Neural Processing Unit (NPU). This innovation enables improved speech clarity and real-time adaptation to changing listening environments.[16]

Technological advancements

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Starkey's integration of AI and health tracking features positions its hearing aids as multifunctional health devices.[14]

Edge AI devices offer fall detection, balance assessment, and step counting, emphasizing the role of hearing aids in overall health monitoring.[14]

The My Starkey App allows users to customize settings, monitor device perform.

Corporate developments

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Recent appointments and recognitions highlight Starkey's ongoing leadership.[17]

In April 2025, Jenni Hargraves was named Executive Director of Starkey Cares, reflecting the company's commitment to community engagement.[18]

Starkey's Genesis AI won the 2024 MedTech Breakthrough Award for Best New Technology Solution – Hearing Aid, and CEO Brandon Sawalich received the 2025 Artificial Intelligence Excellence Award.[19]

Market expansion

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Starkey has expanded its reach within government services.[20]

In 2024, Edge AI hearing aids became available through the U.S. Department of Veterans Affairs, Department of Defense, and Indian Health Service, enhancing access for veterans and active-duty military personnel.[20]

Employee and operational updates

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As of November 2024, Starkey employs over 5,000 individuals across 29 facilities, operating in more than 100 markets worldwide.[21]

Starkey Hearing Foundation

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According to the World Health Organization, as of 2019, approximately 466 million people worldwide, including 34 million children, have disabling hearing loss. One of WHO's responses has been to build partnerships "to develop strong hearing care programmes."[22] To address hearing loss facing those in developing nations, in 1984 Austin and his spouse, Tani Austin, founded the Starkey Hearing Foundation. Together, they have been active in "building sustainable, community-based systems of hearing healthcare around the world to empower local communities and ensure the people helped are able to achieve their full potential in life." In 2015, Tani Austin was honored at the United Nations by the United States Federation for Middle East Peace as Female Philanthropist of the Year.[23][24]

To help raise funds, the foundation holds an annual gala that is attended by various celebrities.[3][25] As of 2017, the foundation had donated one million hearing aids to those in need around the world.[26]

During the COVID-19 pandemic, Starkey suspended its Hear Now Program and is yet to release a date to resume services.[27]

References

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  1. ^ Market Report, retrieved September 29, 2019
  2. ^ "Starkey website, History". Starkey Hearing Technologies website. Retrieved October 2, 2019.
  3. ^ a b c d e Meitrodt, Jeffrey; DePass, Dee (February 20, 2016). "Messy split at Starkey Hearing is making industry waves". Star Tribune.
  4. ^ "Fired Starkey Hearing Technologies president hires lawyer". Star Tribune. 11 September 2015. Retrieved 16 October 2015.
  5. ^ "Press release: Five Indicted For Massive Fraud Perpetrated Against Starkey Laboratories". US Department of Justice. September 21, 2016.
  6. ^ "Federal judge: Starkey owner Bill Austin gave false testimony". Star Tribune. Retrieved 2018-06-20.
  7. ^ "Former Starkey President Ruzicka sentenced to 7 years in prison". Star Tribune. Retrieved 2019-10-16.
  8. ^ "Press release: Starkey Hearing Technologies Appoints Brandon Sawalich as President". Starkey via GlobeNewswire. July 6, 2017.
  9. ^ "Starkey brings AI to hearing aid device". koreatimes. 2019-06-02. Retrieved 2020-04-12.
  10. ^ Starkey hearing aids website products, retrieved October 6, 2019
  11. ^ Manjoo, Farhad (23 April 2014). "App-Controlled Hearing Aid Improves Even Normal Hearing". The New York Times.
  12. ^ DePass, Dee (March 19, 2016). "New Starkey hearing aid will help people not to miss a beat". Star Tribune.
  13. ^ Starkey Hearing Technologies website, Hearing Protection, retrieved October 16, 2019
  14. ^ a b c Takes, Joanna Werch (2024-12-24). "'Ear as the new wrist': Starkey launches AI hearing aid with personal assistant-like capabilities". Eden Prairie Local News. Retrieved 2025-06-27.
  15. ^ "Latest Starkey Hearing Aids 2025". Hearing Aid UK. Retrieved 2025-06-27.
  16. ^ Inc, Starkey Laboratories. "The Future of Innovative Hearing Technology: Starkey Unveils Edge AI". www.prnewswire.com. Retrieved 2025-06-27. {{cite web}}: |last= has generic name (help)
  17. ^ "Press Releases | AudiologyOnline.com - Starkey - Page 2". AudiologyOnline. Retrieved 2025-06-27.
  18. ^ "Press Releases | Starkey". www.starkey.com. Retrieved 2025-06-27.
  19. ^ "Starkey's Genesis AI Wins Prestigious MedTech Breakthrough Award". www.starkey.com. Retrieved 2025-06-27.
  20. ^ a b "Starkey Edge AI Hearing Aids Now Available Through VA and DOD". www.starkey.com. Retrieved 2025-06-27.
  21. ^ "Starkey Edge AI Hearing Aids Now Available Through VA and DOD". www.starkey.com. Retrieved 2025-06-27.
  22. ^ World Health Organization, Key Facts, March 20, 2019, retrieved October 16, 2019
  23. ^ Starkey Hearing Foundation news release, Tani Austin named Female Philanthropist of the Year," September 23, 2015, retrieved October 16, 2019
  24. ^ Delta Zeta website, Tani Austin, Co-founder of the Starkey Hearing Foundation, to be Delta Zeta Sorority’s 2016 Convention Initiate, retrieved October 16, 2019
  25. ^ Mehta, Raghav (July 18, 2016). "Starkey Gala 2016: We ask Johnny Depp about Pokémon, Jay Leno about Prince". City Pages.
  26. ^ Audiology World News, Celebrity attendees at the 2018 Starkey Hearing Foundation Gala, July 20, 2018, retrieved October 16, 2019
  27. ^ "Starkey Hearing Foundation Suspends Programming". Twin Cities Business. 2020-05-12. Retrieved 2020-07-05.
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