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RedOctane

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RedOctane, Inc.
Company typeSubsidiary
IndustryVideo games
Founded1999; 26 years ago (1999)
FoundersKai Huang
Charles Huang
DefunctFebruary 11, 2010 (2010-02-11)
FateClosed
Headquarters
Mountain View, California
,
US
Key people
Kai Huang (CEO and Co-Founder),
Charles Huang (COO and Co-Founder)
Kelly Sumner (Chief Executive Officer)
ParentActivision (2006–2010)

RedOctane, Inc. was an American electronic entertainment company. They were best known for producing the Guitar Hero series, beginning in November 2005. RedOctane became a wholly owned subsidiary of Activision in 2006, which later closed down in February 2010.

A new studio, RedOctane Games LLC, dedicated to rhythm games, was founded in August 2025 by several former RedOctane staff under the Freemode division of Embracer Group, with the original co-founders Kai and Charles Huang returning as advisors.

History

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RedOctane was founded in 1999 by the brothers Kai Huang and Charles Huang. They got their beginnings operating the world's first online video game rental service, called WebGameZone. They soon began to create game accessories such as the Red Octane Ignition dance mat, joysticks, and other accessories to build upon already-existing musical games. After soon realizing that their game accessories were tied to the launch dates of the games they were producing for, Red Octane began producing games. Their first original game was a PlayStation 2 port of Roxor Games' arcade rhythm game In the Groove.[1]

RedOctane teamed with developer Harmonix Music Systems to release Guitar Hero in November 2005 for the PlayStation 2. The game was successful, and RedOctane released a sequel in 2006 for the PlayStation 2 and Xbox 360.[2][3]

In May 2006, video game publisher Activision announced plans to acquire RedOctane, completing the deal on June 6, 2006.[4] Activision reportedly paid RedOctane $99.9 million in cash and common stock in the acquisition.[5][6]

After the Activision buy-out and a split from Harmonix, who went on to develop competing game Rock Band, RedOctane utilized Activision owned Neversoft, the team responsible for the Tony Hawk skateboarding video game franchise, to take the helm on Guitar Hero III: Legends of Rock,[7] which became available in November 2007.

Gaming news site Kotaku called Guitar Hero an "instant cult classic". In its 26 first months after release, Guitar Hero generated over $1B in sales.[8]

RedOctane released Guitar Hero World Tour in October 2008.[citation needed]

On February 11, 2010, Activision announced the closure of their RedOctane division.[9]

RedOctane Games LLC (2025-present)

[edit]

Former staff of RedOctane and Vicarious Visions, which led Guitar Hero development at Activision after RedOctane's closure, announced in August 2025 a new studio RedOctane Games LLC under Embracer Freemode, dedicated to "advancing the rhythm game genre".[10] Co-founders Charles and Kai Huang, who launched periphery manufacture CRKD (also a subsidary of Embracer) following their departure from the original RedOctane will be returning in a special advisory capacity, with former Vicarious Visions studio head and former VP of Operations at Blizzard Entertainment Simon Ebejer leading the studio. The new RedOctane plans to reveal their first game later in 2025, supporting guitar controllers[11]

References

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  1. ^ "RedOctane, Inc. (Company) - Giant Bomb". www.giantbomb.com. Retrieved 2016-04-27.
  2. ^ Stevens, Jim (2008-10-16). "More guitar hero world tour tidbits". Mercury News. Retrieved 2010-09-22.
  3. ^ Petersen, Brittany (2009-01-28). "The History Leading Up to Guitar Hero". PC Magazine. Retrieved 2010-09-24.
  4. ^ "Activision Paid $100 mln for RedOctane". Next Generation. Archived from the original on 2012-09-05.
  5. ^ Miller, Ross. "Activision paid nearly $100 million for Red Octane". Joystiq. Retrieved 2007-04-18.
  6. ^ "Activision Buys RedOctane for $99.9M". Kotaku. Archived from the original on 2007-09-14. Retrieved 2007-04-18.
  7. ^ Ostroff, Joshua (2007). "Battle of the Virtual Bands". Exclaim! Magazine. Archived from the original on 2007-11-09. Retrieved 2007-10-31.
  8. ^ "Guitar Hero Goes $1 Billion". Kotaku.
  9. ^ Chris Pereira. "Original Guitar Hero Publisher RedOctane Shut Down". Archived from the original on 2013-01-01.
  10. ^ Hood, Vic (August 6, 2025). "RedOctane Games is a new studio dedicated to "advancing the rhythm game genre"". GamesIndustry.biz. Retrieved August 6, 2025.
  11. ^ Bailey, Dustin (August 6, 2025). "15 years later, the Guitar Hero studio that Activision acquired and killed is back and teasing a spiritual successor to the rhythm game that put it on the map: "They said the era of 5-fret music games was over"". GamesRadar. Retrieved August 6, 2025.
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