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Mann Ki Baat

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Mann Ki Baat
Narendra Modi during Mann Ki Baat in 2014
GenreTalk radio
Running timeLast sunday of each month: 30 minutes (11:00 am – 11:30 am)
Country of originIndia
Language(s)Original audio: Hindi
Also translated in:
Home stationAll India Radio
TV adaptationsDD National and DD News
StarringNarendra Modi
(2014 – present)
Prime Minister of India
Created byNarendra Modi
Narrated byNarendra Modi
Recording studioNew Delhi, India
Original release3 October 2014; 10 years ago (2014-10-03)
No. of series3
No. of episodes123
(as of 29 June 2025)
Audio formatMonaural sound
Websitepmonradio.nic.in
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Mann Ki Baat (transl. Talking from the heart, lit. transl. Mind's talk) is an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses Indians on All India Radio, DD National and DD News.[1][2][3] Since the first show on 3 October 2014, there have been 123 episodes.[4] The 100th episode of Mann Ki Baat was broadcast on 30 April 2023 and was broadcast worldwide.[5]

The main purpose of the program is to "establish a dialogue with the citizens on issues of day-to-day governance", according to a statement by the Information and Broadcasting Minister in the Rajya Sabha in July 2021.[6][7] The programme is "very apolitical".[8] It is India's "first visually enriched radio program".[7]

As Modi's Mann Ki Baat approached its 100th episode on 30 April 2023, a survey conducted by the Indian Institute of Management, Rohtak shows that at least 23 crore people have ‘listened to or viewed’ Modi's monthly radio broadcast regularly and over a billion people have listened to it at least once.[9] However, a study by Centre for the Study of Developing Societies (CSDS) released in November 2022 reported a very low listenership of the programme, with around 5% of the country being monthly listeners.[10]

Background

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Narendra Modi addresses the nation every month on All India Radio. Having officially started from 3 October 2014, the programme aims to deliver the Prime Minister's voice and ideas to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium.[11] Doordarshan's Direct to Home (DTH) service free dish relays feeds of the 20-minute-long episodes, to television and radio channels.[12]

The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014[13][14] followed by the second broadcast on 2 November 2014.[15][16]

In the first fifteen addresses of Mann Ki Baat broadcast, more than 61,000 ideas were received on the website and 1.43 lakh audio recordings by listeners have been received. Each month, some selected calls become a part of the broadcast.[17] From 2 June 2017, Mann Ki Baat will be available in regional dialects. The aim is to expand reach of the program as far as possible. The 50th episode of the program was broadcast on All India Radio on 25 November 2018.[18]

Reception

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A study by Centre for the Study of Developing Societies (CSDS) in November 2022 found that at least 60% of Indians never listened to the programme and concluded a very low listenership of the programme.[10]

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey in 2014 conducted on the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful.[19]

In 2017, an AIR survey found that the maximum listeners came from the Bihar, Gujarat and Madhya Pradesh; while the states of Andhra Pradesh and Arunachal Pradesh had the lowest awareness.[20]

Mann Ki Baat became a major source of revenue for the All India Radio. In 2015, the usual ad slots on AIR sold for ₹500 (US$5.90) - ₹1,500 (US$18) per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh (US$2,400).[21]

The 68th episode on 30 August 2020, uploaded on the official YouTube channel of the Bharatiya Janata Party, received over 5,00,000 dislikes within 24 hours for reportedly not addressing issues related to postponement of JEE (Mains) and NEET (UG) exams.[22][23] The video has become the most disliked videos on the official YouTube channel of BJP[24] with over 12 lakh dislikes.[25] During the 72nd episode on 27 December 2020, farmers taking part in the 2020–2021 Indian farmers' protest were beating utensils in protest against the farm laws, symbolically drowning out the Prime Minister's voice.[26]

Guests

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The US president, Barack Obama and the Prime Minister, Narendra Modi recording the special episode of "Mann Ki Baat", in New Delhi on 27 January 2015.

The former President of the United States, Barack Obama, was a part of the fourth episode of Mann Ki Baat, which was aired on 27 January 2015. Obama had arrived in India to be a part of the Republic Day Parade.[27][28] On 29 September 2019, Lata Mangeshkar was a special guest on the show.[29] Guests such as doctors and listeners have been called on the show to interact with Modi.

Research and analysis

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A week before the broadcast of the 50th episode of Mann Ki Baat, a phone survey about the show was carried out by All India Radio. The results indicated that the campaigns mentioned by Modi on the show which had the most impact on listeners were Selfie With Daughter, Incredible India, Fit India and Sandesh to Soldiers. The most remembered topics were the promotion of Khadi, Drug Free India and Team Tarini.[20]

Modi presenting a book about Mann Ki Baat to the Prime Minister of Japan, Shinzo Abe in 2017.

Following the 60th episode on 29 December 2019, Hindustan Times did a word cloud analysis of Mann Ki Baat.[30] The words "India" and "nation" were the two most used words in the programme in 2019.[30] "Water" was used 73 times while "Youth" and "Young" were mentioned 30 and 54 times. "Economy" or "economics" was spoken 8 times.[30]

Episodes

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Main article: List of Mann Ki Baat episodes
Season Episodes Originally aired
First aired Last aired
1 53 October 3, 2014 (2014-10-03) February 24, 2019 (2019-02-24)
2 57 June 30, 2019 (2019-06-30) February 25, 2024 (2024-02-25)
3 13 June 30, 2024 (2024-06-30) June 29, 2025 (2025-06-29)
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  • Modi with a group of people who have been a part of the various Mann Ki Baat programmes
    Modi with a group of people who have been a part of the various Mann Ki Baat programmes
  • The Speaker, Lok Sabha, Sumitra Mahajan releasing the book 'Mann Ki Baat A Social Revolution on Radio' and first copy presented to the President, Pranab Mukherjee
    The Speaker, Lok Sabha, Sumitra Mahajan releasing the book 'Mann Ki Baat A Social Revolution on Radio' and first copy presented to the President, Pranab Mukherjee
  • Students from Gaya watching the Prime Minister's address to the nation in 2015
    Students from Gaya watching the Prime Minister's address to the nation in 2015

See also

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References

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  1. ^ "PM's first radio address 'Mann Ki Baat': Top 10 quotes", Rediff.com, archived from the original on 20 October 2014, retrieved 1 November 2014
  2. ^ "Narendra Modi touches people through his Mann Ki Baat, leaves opposition squirming", Daily News and Analysis, 4 October 2014, archived from the original on 5 November 2014, retrieved 1 November 2014
  3. ^ "Modi goes on AIR". The Hindu. 3 October 2014. Archived from the original on 11 November 2020. Retrieved 10 August 2018.
  4. ^ Livemint (25 February 2024). "'No Mann Ki Baat for next three months,' says PM Modi. Here's why". mint. Retrieved 20 April 2024.
  5. ^ "BJP's big planning: PM Modi's Mann Ki Baat 100th episode to broadcast worldwide". The Economic Times. 22 March 2023. ISSN 0013-0389. Retrieved 16 August 2023.
  6. ^ Dutta, Amrita Nayak (21 July 2021). "Why AIR & Doordarshan's revenue from PM Modi's 'Mann Ki Baat' fell by 90% in the last 3 yrs". ThePrint. Archived from the original on 25 July 2021. Retrieved 25 July 2021.
  7. ^ a b "'Mann Ki Baat' clocked Rs 30.8Cr in cumulative revenues from inception till FY21: I&B min". Exchange4media. 20 July 2021. Archived from the original on 25 July 2021. Retrieved 25 July 2021.
  8. ^ BlueKraft Digital Foundation, Igniting Collective Goodness: Mann Ki Baat @100 (2023), p. Chapter 1.
  9. ^ Joy, Shemin (24 April 2023). "'Mann Ki Baat' 100th episode: At least 100 cr people have listened to it at least once, survey shows". Deccan Herald. Retrieved 25 April 2023.
  10. ^ a b Jain, Meetu (27 April 2023). "Mann Ki Baat's 100th Episode Promotion Blitzkrieg Hides 'Very Low Listenership' Findings". The Wire. Retrieved 5 May 2023.
  11. ^ Gyan Varma (October 2014). "Narendra Modi's All India Radio chat show starts Friday". livemint.com/. Archived from the original on 6 December 2014. Retrieved 29 January 2015.
  12. ^ "PM Modi addresses 79th episode of Mann Ki Baat radio show. Watch LIVE here". Hindustan Times. 25 July 2021. Archived from the original on 26 July 2021. Retrieved 26 July 2021.
  13. ^ "Gladdening to read wonderful response to 'Mann Ki Baat' radio address: Modi". Firstpost. 29 October 2014. Archived from the original on 13 November 2014. Retrieved 1 November 2014.
  14. ^ "Mann Ki Baat from the PM". narendramodi.in. 9 October 2014. Archived from the original on 2 November 2014. Retrieved 1 November 2014.
  15. ^ "PM praises comments and ideas received for 'Mann Ki Baat' Radio Programme". Archived from the original on 1 November 2014. Retrieved 1 November 2014.
  16. ^ "PM Narendra Modi's Second Round of 'Mann Ki Baat' on Radio on 2 November". NDTV.com. 22 October 2014. Archived from the original on 1 November 2014. Retrieved 1 November 2014.
  17. ^ "PM Modi to address 16th edition of Mann Ki Baat on Sunday", The Times of India, New Delhi, ANI, 26 January 2016[dead link]
  18. ^ "PM Narendra Modi to deliver 50th episode of Mann Ki Baat today". Hindustan Times. 25 November 2018. Archived from the original on 24 November 2018. Retrieved 24 November 2018.
  19. ^ "Modi's 'man ki baat' was heard by 66% of listeners in 6 cities", The Times of India, 14 October 2014, archived from the original on 16 October 2014, retrieved 29 January 2015
  20. ^ a b Venugopal, Vasudha (29 November 2018). "AIR gets a feel of listeners' Mann Ki Baat via survey". The Economic Times. Archived from the original on 6 March 2020. Retrieved 1 January 2020.
  21. ^ "PM Narendra Modi's 'Mann Ki Baat' turns big business for All India Radio", The Economic Times, 21 February 2015, archived from the original on 23 February 2015, retrieved 21 February 2015
  22. ^ "PM Narendra Modi's 'Mann Ki Baat' video gets over 5 lakh dislikes on YouTube". The New Indian Express. 31 August 2020. Archived from the original on 1 September 2020. Retrieved 27 September 2020.
  23. ^ minutes, Pramit Chatterjee 47 (31 August 2020). "PM Narendra Modi's Latest 'Mann Ki Baat' Records Over 5 Lakh Dislikes on YouTube". Mashable India. Archived from the original on 1 September 2020. Retrieved 31 August 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)
  24. ^ Mehta, Bhavya (31 August 2020). "This Week's 'Maan Ki Baat' Gets 4.8 Lakh Dislikes, Becomes Most Disliked Video on BJP's Channel". www.scoopwhoop.com. Archived from the original on 11 January 2022. Retrieved 31 August 2020.
  25. ^ Prime Minister Narendra Modi's Mann Ki Baat with the Nation, August 2020 Archived 11 January 2022 at the Wayback Machine. Official YouTube channel of the Bharatiya Janata Party. Retrieved on 27 September 2020.
  26. ^ "Protesting farmers beat thaalis during PM Modi's 'Mann Ki Baat' address". The Indian Express. 27 December 2020. Archived from the original on 27 December 2020. Retrieved 27 December 2020.
  27. ^ "Mann Ki Baat: Anyone in India or US can lead the country, says Obama". The Hindu. 27 January 2015. ISSN 0971-751X. Archived from the original on 25 February 2021. Retrieved 25 October 2016.
  28. ^ "Full transcript of Obama-Modi 'Mann Ki Baat' - Times of India". The Times of India. Archived from the original on 30 August 2016. Retrieved 25 October 2016.
  29. ^ "Lata Mangeshkar is 'special guest' at PM Modi's Mann Ki Baat". Hindustan Times. 29 September 2019. Archived from the original on 26 July 2021. Retrieved 26 July 2021.
  30. ^ a b c Chatterji, Saubhadra (31 December 2019). "Word cloud analysis of PM Modi's 'Mann Ki Baat' and what it tells us". Hindustan Times. Archived from the original on 1 January 2020. Retrieved 1 January 2020.

86.↑ "Milestone moment: PM Modi’s ‘Mann Ki Baat’ marks 100th episode with inspiring live broadcast from United Nations headquarters" . Akhil Bharat Times.30 April 2023.Archived from the original on 30 April 2023 . Retrieved 30 April 2023 .

Further reading

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Books

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  • BlueKraft Digital Foundation (2019). Mann Ki Baat – 50 Episodes Special Edition.: A Social Revolution on Radio. New Delhi: Rupa Publications. ISBN 978-9353333577.
  • BlueKraft Digital Foundation (2023). Igniting Collective Goodness: Mann Ki Baat @100. Westland Publications Limited. ISBN 978-9357766555.
  • Almedia, Jeroninio Jerry; Panickar, Rajendran (2017). Mann Ki Baat From the Heart of the Mind. New Delhi: Rumour Books India. ISBN 9781945563379.
  • Shekhar, Shashi (2023). Collective Spirit, Concrete Action: Mann Ki Baat and Its Influence on India. Rupa Publications India. ISBN 978-9357020961.

Others

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