PlanetOut Inc.
 | |
| Company type | Public |
|---|---|
| Founded | 1995 |
| Defunct | 2009 |
| Successor | Here Media |
| Headquarters | San Francisco, California, United States |
Key people | Tom Rielly (Founder/CEO) Jon Huggett (CEO) Megan Smith (CEO) Karen Magee (CEO) Lowell Selvin (Chairman) Mark Elderkin (Founder of Gay.com) |
| Products | Gay.com PlanetOut.com The Advocate Out |
Number of employees | 131 |
| Website | PlanetOutInc.com |
PlanetOut, Inc. was an American online media and entertainment company that targeted the lesbian, gay, bisexual, and transgender (LGBT) community.
It was founded in 1995 by Tom Rielly as an early internet-based media company. PlanetOut began as an independent content provider with a forum on the Microsoft Network (MSN) and also offered services through America Online (AOL).[1]
PlanetOut operated several prominent LGBT-focused platforms, including Gay.com and PlanetOut.com, and later acquired well-known print publications such as The Advocate and Out.
In 2009, PlanetOut merged with Here Networks and Regent Entertainment Media to form Here Media.
History
[edit]PlanetOut launched in August 1995 on the Microsoft Network (MSN). It was founded by Tom Rielly alongside a core team of early staff members, including Darren Nye (MSN Producer and Community Director), Christian Williams (Technical Director), Jenni Olson (Arts & Entertainment Producer, PopcornQ), and Greg Gordon (News Producer).[2]
In April 1996, with Rielly serving as President and Jon Huggett as CEO, PlanetOut Inc. closed its first round of funding—a $3 million minority investment from Sequoia Capital and America Online. In September 1996, PlanetOut expanded its services to the web.[3]
By late 1996, internal challenges related to management culture and strategic direction began affecting the company. Rielly was removed as president, and in January 1997, Sequoia Capital withdrew its investment. Most other investors, including AOL, continued to support the company.[4] Following the leadership shake-up, Huggett departed, and Rielly temporarily returned as CEO.[5]
PlanetOut was later acquired by Online Partners, the parent company of Gay.com, and the merged company was renamed PlanetOut Partners Inc. The newly formed company became profitable, primarily through Gay.com's subscription-based membership and online advertising revenue. It went public in October 2004, with Lowell Selvin as CEO and Gay.com founder Mark Elderkin as president.
Despite early success, the company began to struggle financially. At the end of 2006, it reported a net loss of $3.7 million on revenues of $68.6 million. While this represented a 93% improvement over 2005 revenues, the acquisition of RSVP Vacations marked a turning point that signaled further financial decline.[6]
In April 2008, PlanetOut announced a letter of intent to sell its publishing division (LPI) and specialty publications to Regent Releasing, the parent company of Here! Films.[7][8]
References
[edit]- ^ "PlanetOut Merges With Here Networks". Adweek. June 18, 2009.
- ^ "PlanetOut debuts - new online service targets gay men and lesbians". 1995-08-21.
- ^ "Global gay and lesbian Internet resource premieres - PlanetOut opens on the Web and AOL". 1996-09-04.
- ^ "PlanetOut plans a reorganization – Sequoia Capital exits as investor, AOL still backer". January 27, 1997.
- ^ "Reorg rocks PlanetOut". January 29, 1997.
- ^ "Riverboat Cruises Sink PlanetOut's Forecast". 2006-09-08. Retrieved 2006-09-08.
- ^ "Letter of Intent". April 7, 2008. Retrieved 2008-05-11.
- ^ Sass, Erik (2008-04-14). "PlanetOut Is Out Of Publishing (And $26 Million)". MediaDailyNews. Archived from the original on 2009-06-09.