MTV (Asian TV channel)
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|
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| Country | Singapore |
|---|---|
| Broadcast area | Southeast Asia |
| Headquarters | Singapore |
| Programming | |
| Picture format | 1080i HDTV |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | Nickelodeon Comedy Central Nick Jr. Paramount Network MTV Live MTV Global Colors Colors Infinity |
| History | |
| Launched | 5 May 1995[1] (as a standalone pay-TV channel) |
| Closed | 1 September 2022 |
| Replaced by | MTV Live MTV 90s |
| Links | |
| Website | mtvasia youtube |
MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned by Paramount Networks EMEAA.
History
[edit]Pre-launch
[edit]The first incarnation of MTV Asia was launched on 15 September 1991 as part of a joint venture between the STAR TV Network and Viacom. On 2 May 1994, MTV Asia ended its partnership with STAR TV, and the channel space was subsequently taken over by Channel V on 27 May 1994.
Launch
[edit]MTV Southeast Asia was officially launched on 5 May 1995 at 8:00 p.m. Singapore Time (SGT)[1][2] as a 24-hour English-language music channel, broadcasting from Singapore and available across Southeast Asia, including territories such as Indonesia, Malaysia, and Singapore. Simultaneously, MTV Southeast Asia and its sister channel MTV Indonesia were launched via the Palapa C2 digital satellite. The channel was originally scheduled to launch in the last quarter of 1994.[3]
Headquartered at Shenton Way, the channel operated as a joint venture with Polygram. At the time of its launch, MTV Southeast Asia had secured 31 advertisers, while its Mandarin-language counterpart had 16, generating revenues described as being in the "hundreds of thousands".[4]
By 1997, the channel had a team of 30 video jockeys (VJs), with plans to expand the roster further.[5]
From 1 May 2021 to 1 September 2022, MTV Southeast Asia reduced its original programming to an 8-hour block, airing from 4:00 p.m. to 12:00 midnight (SGT). During the remaining hours, from 12:00 midnight to 4:00 p.m. (SGT), the channel simulcast content from its sister network, MTV Live. This change reflected a shift in programming strategy to focus more on music content and reduce entertainment programming.
Closure
[edit]As part of a restructuring by Paramount Networks EMEAA, MTV Asia began ceasing operations in several territories. In Singapore, the channel was discontinued on StarHub TV on 29 April 2022, following StarHub's review of its content offerings and the launch of MTV Asia On Demand.[6]
MTV Asia officially ceased broadcasting after 27 years. It was replaced by MTV Live on platforms such as Astro, Unifi TV, and I-Cable, while other providers began carrying MTV 90s.[7] However, its digital platforms have remained operational through its official YouTube channel and various social media accounts.
VJs
[edit]Final programming
[edit]Music video blocks
[edit]- Global Beats
- Hot Right Now
- High Definition Hits
- K-Wave
- MTV Musika
- MTV Rewind
- Rock Solid Playlist
Concert/Live performances
[edit]- MTV Unplugged
- MTV World Stage
Former programs
[edit]See also
[edit]- MTV
- MTV Mandarin (1995–2003, split)
- MTV Taiwan (2003–ongoing)
- MTV China (2003–2021, defunct)
- MTV India (1996–ongoing)
- MTV Korea (2001–2022, defunct)
- MTV Pakistan (2006–2011, defunct)
- MTV Vietnam (2011–2023, defunct)
- MTV Thailand (2001–2011, 2013–2016, defunct)
- MTV Philippines (1992–2010, defunct)
- MTV Pinoy (2014–2016, 2017, defunct)
- MTV Indonesia (1995–2012, 2014–2015, defunct)
- MTVph (2017–2018, defunct)
- Paramount International Networks (formerly MTV Networks Asia Pacific)
References
[edit]- ^ a b "MTV to sell half of Asian operations to Polygram". Business Times (Singapore). 20 April 1995. Retrieved 26 October 2024.
- ^ "MTV Asia may launch in S'pore". The Straits Times. 29 April 1995. Retrieved 26 October 2024.
- ^ "Star TV launches new music channel". The Straits Times. 2 June 1994. Retrieved 26 October 2024.
- ^ "Making an impact in Asia". Business Times (Singapore). 18 May 1995. Retrieved 26 October 2024.
- ^ "Potensi kerjaya tarik perhatian ramai". Berita Harian (Singapore). 13 December 1997. Retrieved 13 October 2024.
- ^ "MTV Asia FAQ / Cessation of MTV Asia". StarHub. 20 April 2022. Retrieved 12 February 2023.
- ^ "Rebranding of MTV Asia to MTV 90s". Sky Cable. 23 August 2022. Retrieved 11 April 2023.
- MTV channels
- Television stations in Singapore
- Defunct music video networks
- Defunct television channels
- Defunct television channels in Singapore
- Broadcasting in Singapore
- Mass media in Singapore
- Mass media in Southeast Asia
- Music organisations based in Singapore
- Television channels and stations established in 1995
- Television channels and stations disestablished in 2022